Business

Top 10 Countries with the Highest Mobile Phone Online Presence in 2024

Published

Saturday, 15 March 2025, 1:25 pm

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Top 10 Countries with the Highest Mobile Phone Online Presence in 2024, The Social Media Engagement Index (SME Index) segments audiences using detailed profiling that includes demographics, behaviour, attitudes and usage of social media users.

Using data from about 45 countries, the index measures a consumer’s participation on social media using a score with specific interest on how often they create or upload content and their level of engagements with brands via these platforms either to review products, like a brand or upload content to brand sites.

These 10 countries in the table have been listed as the countries with the highest Social Media Engagement Index using the method above:

S/N	Country	SME Index
1	China	97.9
2	United Arab Emirates	89.3
3	United States	76.3
4	India	75.6
5	Indonesia,	68.9
6	South Africa	65.8
7	Saudi Arabia	63.8
8	Chile	62.3
9	Mexico	61
10	Malaysia	59.9

China took the first place with a score of 97.9, a feat backed by the country’s massive user base. The list also boasts of more Asian countries showing a deep and stronger internet and mobile penetration in the region.

According to Datareportal, the number of unique individual mobile phone users globally stood at 5.68 billion at the end of June 2024 showing that about 70% of the world’s population had access to, and owned a mobile phone.

This sharply contrasts to the number of internet users as at 2000 (Just 361 million) indicating the fast growth of internet adoption globally.

With growing populations in various countries, a corresponding surge in the number of internet users is anticipated, meanwhile, Africa’s growing internet adoption is expected to lead to greater online accessibility and connectivity for its citizens.

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Business

Vieri rates Lautaro, Thuram over Ademola Lookman

Published

1 hour ago

March 15, 2025

John

Former Italian striker Christian Vieri has ranked Inter Milan’s Lautaro Martinez and Marcus Thuram ahead of Atalanta’s Ademola Lookman and

read more Vieri rates Lautaro, Thuram over Ademola Lookman

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Business

How poorly measured, optimised outdoor campaigns cost advertisers billions of naira annually

Published

4 hours ago

March 15, 2025

John

Outdoor advertising in Nigeria is a multi-billion Naira industry, with brands spending heavily on billboards, transit ads, and digital out-of-home (DOOH) displays to gain visibility.

Despite this massive investment, a significant challenge persists — many advertisers and agencies lack real-time actionable data needed to measure and optimise their OOH campaigns effectively.

The Reality of OOH Advertising in Nigeria

Nigeria’s OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.
Brands in FMCG, Banking, Insurance, and Telecoms invest hundreds of millions annually in outdoor advertising.
However, most OOH campaigns are not properly tracked, leading to wasted budgets and missed opportunities for growth.

The Key Problems with OOH Campaign Measurement

No Clear Performance Data: Many brands rely on estimates rather than precise audience insights, making it difficult to gauge effectiveness.
Limited Visibility and Compliance Tracking: Without real-time monitoring, advertisers don’t know if their ads are displayed correctly.
Poor Budget Optimisation: Advertisers continue spending on underperforming locations due to a lack of accurate tracking.

The Solution: AI-Powered OOH Monitoring and Analytics

By integrating Retinaad’s AI-powered tracking solution, RetiTrak, you will improve your campaign and optimise your budget with the following:

Real-time Media Monitoring – Know exactly when and where your ads appear.

AI-driven Audience Measurement – Get real, actionable data on impressions and engagement.

Automated Campaign Reports – No more guesswork—make data-backed marketing decisions.

Take Control of Your OOH Advertising Now

Marketing Managers, Brand Managers, and agency leaders stop wasting budgets on unverified outdoor media placements. Book a free demo with Retinaad Limited today and start tracking your DOO/OOH campaigns with precision. Click here to schedule your free demo now!

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Business

8 things you should never keep on your work laptop

Published

7 hours ago

March 15, 2025

John

Employees are urged to keep personal files off company-provided laptops to avoid security, legal, and professional risks. Storing non-work-related data

read more 8 things you should never keep on your work laptop