Business

How poorly measured, optimised outdoor campaigns cost advertisers billions of naira annually

Published

Monday, 16 June 2025, 12:47 pm

Outdoor advertising in Nigeria is a multi-billion Naira industry, with brands spending heavily on billboards, transit ads, and digital out-of-home (DOOH) displays to gain visibility.

Despite this massive investment, a significant challenge persists — many advertisers and agencies lack real-time actionable data needed to measure and optimise their OOH campaigns effectively.

The Reality of OOH Advertising in Nigeria

Nigeria’s OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.
Brands in FMCG, Banking, Insurance, and Telecoms invest hundreds of millions annually in outdoor advertising.
However, most OOH campaigns are not properly tracked, leading to wasted budgets and missed opportunities for growth.

The Key Problems with OOH Campaign Measurement

No Clear Performance Data: Many brands rely on estimates rather than precise audience insights, making it difficult to gauge effectiveness.
Limited Visibility and Compliance Tracking: Without real-time monitoring, advertisers don’t know if their ads are displayed correctly.
Poor Budget Optimisation: Advertisers continue spending on underperforming locations due to a lack of accurate tracking.

The Solution: AI-Powered OOH Monitoring and Analytics

By integrating Retinaad’s AI-powered tracking solution, RetiTrak, you will improve your campaign and optimise your budget with the following:

Real-time Media Monitoring – Know exactly when and where your ads appear.

AI-driven Audience Measurement – Get real, actionable data on impressions and engagement.

Automated Campaign Reports – No more guesswork—make data-backed marketing decisions.

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Take Control of Your OOH Advertising Now

Marketing Managers, Brand Managers, and agency leaders stop wasting budgets on unverified outdoor media placements. Book a free demo with Retinaad Limited today and start tracking your DOO/OOH campaigns with precision. Click here to schedule your free demo now!

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Business

FlickerAlgo Launches Global Market Expansion Plan, Accelerating Worldwide Adoption of Smart Trading Technologies

Published

43 minutes ago

June 16, 2025

John

FlickerAlgo, a global algorithmic trading platform, has officially launched its strategic expansion into the markets of North America, Europe, Africa, and Southeast Asia, marking a major step toward its vision of becoming a global provider of intelligent financial infrastructure.

This expansion will cover key countries across North America, Europe, the Middle East & Africa (MEA), and Southeast Asia, guided by three core principles: local compliance, regional deployment, and ecosystem collaboration. FlickerAlgo aims to deliver diversified trading and asset management services adapted to nations at different stages of financial development.

North America & Europe: Institutional Integration and Compliance Enhancement

FlickerAlgo will roll out dedicated services for institutional clients, including multi-account management systems, API connectivity, and compliance-focused custodial solutions. The company also plans to establish strategic API collaborations with banks, exchanges, and brokers.

Africa: Mobile-First and Education-Led Development

Target countries: Nigeria, Ghana, South Africa, Kenya

FlickerAlgo will launch mobile-optimized solutions designed for low-bandwidth environments and affordable smartphone usage. The company will initiate the “Flicker Financial Literacy Program”, establish local studios, and build a regional agent network to drive user education and long-term community development.

Southeast Asia: High-Engagement Markets and Crypto Payment Integration

Target countries: Indonesia, Philippines, Vietnam, Thailand

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FlickerAlgo will collaborate with local regulated fintech firms to introduce lightweight smart trading services, tailored to the region’s high activity levels and growing adoption of crypto payment infrastructure.

Global Targets by 2026

Presence in over 30 countries and regions worldwide

More than 1,000,000 registered international users

Strategic partnerships with 50+ local licensed institutions and teams

Diverse global user distribution supporting the rollout of DAO governance mechanisms

We are entering a new era where intelligent finance must be localized for global impact. FlickerAlgo’s mission is to ensure users from every corner of the world can access premium trading technologies on equal terms. — James Carter, Founder & CEO, FlickerAlgo

About FlickerAlgo

FlickerAlgo is a global fintech company specializing in high-frequency trading strategies, autonomous servers, and cross-chain blockchain infrastructure. The company is wholly owned by GO INVEST LLC, a U.S. Securities and Exchange Commission (SEC) registered investment entity, ensuring full compliance with international regulatory standards.

FlickerAlgo is committed to building a global intelligent trading infrastructure powered by AI-driven strategy engines, decentralized asset management, cross-chain deployment, and community-driven governance.

Corporate website:

Contact email: service@FlickerAlgo.com

Name: KHURSHEED Ali

Country, city: Wall Street, New York, USA