For brands and influencers worldwide, April Fool’s Day is a major marketing moment.

They use that day to engage audiences with playful deception and lighthearted humour. From hilarious product launches to absurd announcements, companies and influencers use April 1st as a tool to go viral.

Some pranks were so convincing that people believed them, while others were so outrageous that they instantly went viral. In this article, we’ll take a look at some of the best April Fool’s Day pranks from brands and influencers.

ALSO READ: The truth behind April 1: Why we celebrate the day of foolishness

Brands

1. Google’s “Google Nose” (2013)

On April Fool’s Day in 2013, Google introduced Google Nose, a new “smell search” feature that lets users sniff their screens to experience different scents. Google Nose BETA, the company’s new fictional product, promised “to offer the sharpest olfactory experience available.” People were intrigued and they fell for it until they realised their phones weren’t capable of scent technology.

2. McDonald’s “Milkshake Sauce Pots” (2019)

In 2019, McDonald’s UK announced a game-changing addition to its menu: milkshake-flavored dipping sauces for fries, including chocolate, strawberry, vanilla, and banana. The campaign took off with a short 19-second video shared on McDonald’s UK Twitter (now X) account showcasing the sauces in action, which quickly racked up hundreds of thousands of views. The content sparked enthusiastic responses from fans before they realised it was, in fact, a prank.

3. Netflix’s “Original Movies for Pets” (2017)

Netflix played into its massive streaming dominance by announcing a new category—films designed exclusively for pets! They claimed these movies would keep cats and dogs entertained while their owners were away.

4. BMW’s “Lunar Paint” (2019)

BMW announced a new Lunar Paint technology that could charge its electric vehicles using the light of the moon at night. The announcement was so detailed that many eco-conscious consumers got excited before realizing it was an April Fool’s joke.

5. Duolingo’s “Duolingo Pillow” (2022)

Duolingo, the popular language-learning app, claimed to launch the Duolingo Pillow, a device that would let people “absorb” new languages while they sleep. Their clever marketing and fake testimonials almost made it seem possible.

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6. Burger King’s “Chocolate Whopper” (2018)

Burger King teased a chocolate version of their Whopper, complete with a chocolate cake bun, raspberry syrup ketchup, and white chocolate onions. Fast-food lovers were both curious and horrified at the thought of this sweet-savoury combo.

7. Tesla’s “Model W” Smartwatch (2015)

Elon Musk and Tesla announced the Model W, a revolutionary smartwatch that could “power a Tesla vehicle, measure calories, and control the stock market.” The exaggerated features gave it away as a joke, but some fans still wished it was real.

Influencers

8. MrBeast “Quitting YouTube” (2022)

YouTube’s biggest philanthropist, MrBeast, shocked fans when he tweeted that he was quitting YouTube for good. Given his massive impact, fans panicked until they realised it was April 1st.

ALSO READ: Top 5 World’s richest Youtubers in 2025

9. Kylie Jenner’s “Bald Look” (2021)

Kylie Jenner, the beauty mogul, posted a photo of herself completely bald, claiming she had shaved her head for a fresh start. The internet went wild only to find out she was just trolling for April Fool’s Day.

10. Marques Brownlee’s “Transparent Phone” (2019)

Tech YouTuber Marques Brownlee (MKBHD) showed off a completely transparent smartphone, claiming it was the next big thing in mobile technology. Of course, it was just a cleverly edited prank.

Why Do Brands & Influencers Love April Fool’s Day?

April Fool’s Day gives brands and influencers a perfect opportunity to engage their audience in a fun and creative way. The best pranks:

• Create buzz and go viral

• Make people laugh and interact with the brand

• Showcase creativity and humour

• Boost engagement on social media

April Fool’s Day has evolved into a global event where brands and influencers push their creativity to the limit. While some April Fool’s pranks have backfired, most have become legendary marketing moments that people still talk about years later.

READ MORE: April Fool’s advert no joke for Turkish sweet giant

Among the many cherished traditions that mark Eid al-Fitr, the art of applying henna holds a place of deep cultural and spiritual significance.

For generations, women have decorated their hands and feet with intricate henna patterns, symbolising beauty, blessings, and new beginnings. But where did this tradition originate?

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The Origins of Henna

Henna, derived from the Lawsonia inermis plant, has been used for centuries across South Asia, the Middle East, and North Africa. Its origins can be traced back to ancient Egypt and India, where it was applied for medicinal, cooling, and decorative purposes.

Its use dates back over 5,000 years, with historical evidence found in ancient Egyptian mummies, where it was used for body art and hair dye. The art of applying henna, often called Mehendi, has been a significant cultural practice in regions stretching from India to Morocco.

Ancient Egyptians used henna not only for beautification but also for its cooling properties in the desert heat. In the Indian subcontinent, henna became an essential part of wedding rituals, symbolising joy, prosperity, and love. Islamic cultures embraced henna as a form of celebration, and it became closely associated with religious festivals like Eid.

The tradition of applying henna before Eid, especially on Chand Raat (the night before Eid), has been passed down through generations. Women and girls gather to adorn their hands with beautiful motifs, marking the end of Ramadan with a sense of joy, renewal, and communal bonding.

Over time, henna became an integral part of religious and festive celebrations, including weddings, childbirth, and, most notably, Eid al-Fitr and Eid al-Adha.

ALSO READ: The significance of Henna in Northern Nigerian weddings

Why Henna is Used During Eid

Eid is a time of renewal, reflection, and gratitude, and henna beautifully embodies these sentiments. It is believed to bring good luck, happiness, and prosperity, making it a beloved part of the pre-Eid preparations.

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Women and young girls gather on Chand Raat (the night before Eid) to apply henna and this practice fosters a sense of togetherness, as friends and family share in the excitement of decorating their hands with unique designs.

The Spiritual and Cultural Significance of Henna

Beyond its aesthetic appeal, henna holds deep spiritual and symbolic meanings:

• Renewal & Rebirth: Henna marks the start of a new chapter, much like Eid signifies the completion of Ramadan and the beginning of fresh blessings.

• Protection & Positivity: Many believe that henna wards off negativity and attracts good fortune.

• Joy & Celebration: The process of applying henna is a communal activity, bringing women together in laughter and festivity.

ALSO READ: 10 nail colours that look stunning on dark skin

Henna designs vary across cultures, each carrying distinct artistic expressions, but here are the most popular designs.

• Arabic Henna – Bold floral patterns with minimal shading for a delicate yet striking look.

• Indian Mehendi – Dense, intricate motifs covering the entire hand, featuring paisleys, peacocks, and mandalas.

• Pakistani Designs – A fusion of Arabic and Indian styles, incorporating both bold strokes and fine detailing.

• Modern & Minimalist Styles – Simple, elegant patterns that suit contemporary fashion trends.

How to Make Your Henna Last Longer

To keep your henna stain vibrant throughout the Eid celebrations, try these expert tips:

• Let it dry naturally – Avoid blow dryers or washing hands too soon.

• Apply lemon & sugar mix – Helps deepen and set the colour.

• Use clove steam – Enhances the richness of the stain.

• Moisturise with natural oils – Prevents fading and prolongs the design’s life.

Can Non-Muslims Wear Henna?

Yes, non-Muslims can wear henna. Henna is not exclusive to any one religion or culture. While it holds deep significance in Islamic traditions, particularly during Eid and weddings, it has also been used for centuries by various cultures across North Africa, the Middle East, South Asia, and even parts of Europe.

Henna has been historically embraced by many communities as body art. Today, henna is popular worldwide, with people of all backgrounds using it for artistic expression, fashion, and celebration. As long as it is worn respectfully and with an appreciation for its cultural significance, henna can be enjoyed by anyone.

ALSO READ: Eid Mubarak Wishes: 100 heartfelt messages to celebrate the joy of Eid

Eid started yesterday, with Muslims around the world coming together to celebrate the conclusion of their fast and the beginning of a new month. However, the celebrations continue today, and the festivities differ from country to country, each culture adding its own unique twist to the observance of Eid. 

Let’s take a look at how different countries around the world celebrate Eid al-Fitr and the wonderful diversity of customs that unite Muslims globally in this joyous occasion.

1. Saudi Arabia

In Saudi Arabia, the heart of the Islamic world, Eid al-Fitr is an extravagant celebration. The festivities often start with a special prayer held at the grand mosques in Mecca and Medina.

These prayers are not only religious but also a moment to see loved ones after a month of fasting and reflection. After the prayer, families gather for lavish meals, and many make it a point to give back by distributing Zakat al-Fitr (a charitable donation) to help those in need.

On the streets of Riyadh and Jeddah, the atmosphere is electric with colorful lights, music, and family gatherings as people dress in their finest clothes to mark the end of Ramadan.

ALSO READ: 10 traditional Eid foods from around the world

2. Turkey

In Turkey, Eid al-Fitr is known as “Şeker Bayramı,” which translates to “Sugar Festival.” This name reflects one of the most important aspects of Turkish Eid traditions: sweets. 

Turkish people bake and share delicious confections like baklava, Turkish delight, and cookies filled with nuts and syrup. The festival often begins with a morning prayer, followed by visits to relatives, neighbors, and friends, where these sweets are offered as a gesture of goodwill. 

Children are especially excited about Eid, as they are often given gifts and money by elders. The joy of the day is reflected in the vibrant street celebrations and the communal meals enjoyed by families.

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3. Indonesia

Indonesia, the world’s largest Muslim-majority country, has a unique tradition associated with Eid al-Fitr called “Mudik.” Mudik is the act of returning to one’s hometown to celebrate Eid with family. 

This mass exodus from the cities to rural villages creates one of the largest migration events in the world, as millions of people travel to be with their loved ones. Once home, the festivities begin with special prayers, followed by the exchange of gifts and delicious meals. 

ALSO READ: 11 countries where Eid ul-Fitr lasts for 2 to 7 days

One of the most iconic dishes served is “Ketupat,” rice wrapped in palm leaves, often enjoyed with rendang (spicy beef stew) and chicken dishes. The entire country comes together to celebrate, and the streets are filled with smiles and warmth.

4. India

In India, Eid al-Fitr is celebrated with immense joy, particularly in cities like Hyderabad, Delhi, and Mumbai. 

The day begins with a special prayer at mosques, followed by a visit to family and friends to exchange greetings like “Eid Mubarak.” India’s Eid celebrations are synonymous with food, and you can expect to find a variety of biryanis, kebabs, sweets like “Seviyan” (vermicelli pudding), and “Sheer Kurma” (milk and dates dessert). 

Indian Eid is also a time for charity, where people distribute food and clothing to the less fortunate. The streets of Indian cities light up with festivities, and the atmosphere is filled with music, dance, and vibrant clothing.

5. Pakistan

In Pakistan, Eid al-Fitr is a time of communal unity. The day begins with a prayer at mosques, often followed by a visit to the homes of family members and friends. 

Pakistani Eid celebrations are characterised by generosity, as people give gifts, money, and food to others. The streets are filled with colorful bazaars selling everything from new clothes to traditional sweets like “Gulab Jamun” and “Jalebi.”

Many people take this opportunity to visit the graves of loved ones, offering prayers and paying respects. The sense of community is strong, and Eid is a time for reconnecting with family and strengthening bonds.

A global celebration of faith and unity

Eid al-Fitr may be celebrated differently across the world, but the core values of love, charity, and community remain constant. 

As we continue the celebrations today, let us remember that Eid is not just a day but a continuation of the spirit of compassion, unity, and gratitude that Ramadan instills in us all.

ALSO READ: Eid Mubarak Wishes: 100 heartfelt messages to celebrate the joy of Eid