Business
Manufacturers Urge FG to Slash Interest Rates to 1% for Economic Relief

Manufacturers Urge FG to Slash Interest Rates to 1% for Economic Relief, Chief Bioku Rahman, the outgoing Chairman of MAN in Kwara and Kogi, disclosed this in Ilorin on Tuesday while speaking during the Association’s 10th Annual General Meeting (AGM).
The News Agency of Nigeria (NAN) reports that the meeting’s theme is “Tackling the Challenges of the Manufacturing Sector: A Win-Win For Government and Local Manufacturers”.
“The present interest rates are killing businesses.
“We therefore ask the Federal Government to urgently direct the Central Bank of Nigeria (CBN) to drastically reduce interest rates on industrial loans.
“The CBN should also direct commercial banks to reduce interest rates on industrial loans.
“The interest rates charged on industrial loans and other loans released as COVID-19 palliatives should be significantly reduced further to 1%,” Rahman said.
He also urged the Bank of Industry (BOI) to approve and urgently roll out further reductions in its lending rates to industries.
“We are asking the CBN to wave many conditions for its foreign exchange policies to local manufacturers.
“Similarly, CBN can widen the window of foreign exchange to local industries, while urging the Federal Government to harmonise taxes and levies at Federal, State, and Local Government levels.”
Rahman noted that a Heavy-Duty Gas-Energy Generation and Distribution Plant was exclusively needed for Kwara industrialists.
Speaking also, Damilola Adelodun, the state’s Commissioner for Business, Innovation and Technology, pledged the state government’s continued support for the Association to boost the state’s economy.
Adelodun, who represented Gov. AbdulRahman AbdulRazaq of Kwara, reiterated the government’s resolve to create a conducive environment for the manufacturers in the state.
“The state has undertaken several key initiatives to support the manufacturing sector and overall economic development.
“The Urban Renewal Initiative is transforming the architectural landscape of Kwara to enhance its aesthetic appeal and functionality, making it a more attractive place for businesses and residents,” she said.
In his address, the President of the Manufacturers Association of Nigeria (MAN), Chief Francis Meshioye, described the relationship between the state government and MAN as cordial.
He appealed to the state government for infrastructure around the industrial estates to be upgraded.
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Business
Vieri rates Lautaro, Thuram over Ademola Lookman

Former Italian striker Christian Vieri has ranked Inter Milan’s Lautaro Martinez and Marcus Thuram ahead of Atalanta’s Ademola Lookman and
read more Vieri rates Lautaro, Thuram over Ademola Lookman
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Business
How poorly measured, optimised outdoor campaigns cost advertisers billions of naira annually

Outdoor advertising in Nigeria is a multi-billion Naira industry, with brands spending heavily on billboards, transit ads, and digital out-of-home (DOOH) displays to gain visibility.
Despite this massive investment, a significant challenge persists — many advertisers and agencies lack real-time actionable data needed to measure and optimise their OOH campaigns effectively.
The Reality of OOH Advertising in Nigeria
Nigeria’s OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.
Brands in FMCG, Banking, Insurance, and Telecoms invest hundreds of millions annually in outdoor advertising.
However, most OOH campaigns are not properly tracked, leading to wasted budgets and missed opportunities for growth.
The Key Problems with OOH Campaign Measurement
No Clear Performance Data: Many brands rely on estimates rather than precise audience insights, making it difficult to gauge effectiveness.
Limited Visibility and Compliance Tracking: Without real-time monitoring, advertisers don’t know if their ads are displayed correctly.
Poor Budget Optimisation: Advertisers continue spending on underperforming locations due to a lack of accurate tracking.
The Solution: AI-Powered OOH Monitoring and Analytics
By integrating Retinaad’s AI-powered tracking solution, RetiTrak, you will improve your campaign and optimise your budget with the following:
Real-time Media Monitoring – Know exactly when and where your ads appear.
AI-driven Audience Measurement – Get real, actionable data on impressions and engagement.
Automated Campaign Reports – No more guesswork—make data-backed marketing decisions.
Take Control of Your OOH Advertising Now
Marketing Managers, Brand Managers, and agency leaders stop wasting budgets on unverified outdoor media placements. Book a free demo with Retinaad Limited today and start tracking your DOO/OOH campaigns with precision. Click here to schedule your free demo now!
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Business
8 things you should never keep on your work laptop

Employees are urged to keep personal files off company-provided laptops to avoid security, legal, and professional risks. Storing non-work-related data
read more 8 things you should never keep on your work laptop
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