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Black Friday 2024: What to Expect and How to Prepare for the Biggest Shopping Event of the Year

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Black Friday 2024

Black Friday 2024: What to Expect and How to Prepare for the Biggest Shopping Event of the Year. As the year winds down and the holiday season approaches, one of the most anticipated retail events is Black Friday. Black Friday 2024 is set to take place on Friday, November 29, and promises to be a massive event with retailers around the world offering huge discounts across a wide range of products. With online shopping growing more popular and competitive, shoppers will be looking for ways to secure the best deals. Here’s what to expect for Black Friday 2024 and how you can prepare to make the most of the sales.

What is Black Friday?

Black Friday traditionally marks the day after Thanksgiving in the United States and is regarded as the start of the holiday shopping season. Retailers offer significant discounts on various products, including electronics, clothing, home appliances, and more. In recent years, the concept of Black Friday has expanded globally, with stores in countries around the world participating in the event.

Black Friday is now not just a one-day event but often extends through the weekend, culminating in Cyber Monday (December 2, 2024), which focuses on online sales and tech deals. Retailers also offer early-bird deals starting weeks before the main event, providing shoppers with more opportunities to snag bargains.

What to Expect for Black Friday 2024

  1. Bigger and Better Online Deals Online shopping continues to dominate Black Friday sales, with many people preferring the convenience of shopping from home over crowded stores. In 2024, expect even more significant online deals as retailers compete fiercely for attention. Many companies will offer exclusive discounts to online shoppers, free shipping, and early access to deals for loyalty members. Mobile apps will also be essential tools for bargain hunters, with some apps providing additional app-only discounts and alerts.
  2. Electronics and Tech Deals One of the biggest attractions of Black Friday is the incredible discounts on electronics. From TVs and smartphones to laptops and gaming consoles, Black Friday 2024 will offer steep price cuts on the latest tech gadgets. Expect big-name brands like Apple, Samsung, Sony, Dell, and Microsoft to participate. Gaming enthusiasts should look out for deals on consoles like the PlayStation 5, Xbox Series X, and the latest gaming PCs.
  3. Fashion and Beauty Sales Fashion retailers are also major players in Black Friday events. High-end brands, fast fashion, and beauty retailers alike will offer discounts ranging from 30% to 70% off. You can expect clothing, shoes, accessories, and beauty products to be on sale. Stores like Zara, H&M, Sephora, and ASOS are expected to offer significant discounts on their collections.
  4. Home Appliances and Smart Home Devices Home appliances and smart home products are a big part of Black Friday sales. Items like robot vacuums, coffee makers, kitchen appliances, smart speakers, and security systems are likely to see steep discounts. With many people focusing on home improvements, 2024 will see increased interest in smart home products such as Amazon Echo, Google Nest, and more.https://chat.whatsapp.com/H052NZQ2Njc0xPE4ZKUAU1
  5. Sustainability and Eco-Friendly Deals As more consumers are becoming eco-conscious, many retailers are expected to offer discounts on sustainable and eco-friendly products. Look out for deals on organic clothing, reusable household items, eco-friendly beauty products, and green tech.
  6. Travel and Experience Discounts Black Friday isn’t just about physical products anymore. Over the last few years, travel companies and experience providers have jumped into the Black Friday frenzy. Expect deals on flights, hotel stays, vacation packages, and even local experiences like spa treatments and dining experiences. This trend is expected to continue in 2024, especially as travel continues to rebound.

How to Prepare for Black Friday 2024

  1. Start Early: Research and Plan The key to a successful Black Friday shopping experience is preparation. Start by creating a wishlist of items you want to buy and researching their current prices. Knowing the regular price helps you determine whether a deal is truly worth it when Black Friday arrives. Also, make a note of stores that offer price-matching guarantees so you can secure the best deal possible.
  2. Sign Up for Newsletters and Loyalty Programs Many retailers offer early access to Black Friday deals through their loyalty programs or newsletters. By signing up, you can receive exclusive offers, coupons, and early sale alerts. Brands often reward their most loyal customers with the first chance to buy hot-ticket items, so being on these mailing lists is an advantage.
  3. Download Shopping Apps Retailers’ apps often feature additional savings, app-only deals, and early notifications on sales. Some apps even allow you to set up wish lists and alert you when an item goes on sale. Apps like Honey, Rakuten, and RetailMeNot are also great for finding additional coupons and cashback offers.
  4. Compare Prices With so many stores competing for your attention, price comparison is essential. Use tools like Google Shopping, PriceGrabber, or CamelCamelCamel (for Amazon) to compare prices across different sites and retailers. This ensures you’re getting the best deal possible and can help you avoid buyer’s remorse.
  5. Create a Budget Black Friday deals can be tempting, but it’s essential to create a budget and stick to it. Decide how much you want to spend on different items or categories and avoid overspending. This will help you focus on finding the best deals without getting carried away by impulse purchases.
  6. Shop Early for Hot Items Some of the most popular products tend to sell out quickly. If you’re after high-demand items like gaming consoles, the latest smartphones, or specific brand-name gadgets, be ready to shop early. Keep an eye on early Black Friday deals that begin in the weeks leading up to the big day and be prepared to act fast.
  7. Look for Bundles Retailers often bundle products together for Black Friday. This is especially common with tech items like gaming consoles and laptops, which may come with games, accessories, or extended warranties. These bundles often offer great value and can save you money in the long run.

Conclusion

Black Friday 2024 is shaping up to be one of the biggest shopping events of the year, with massive discounts expected across various categories. Whether you’re looking for electronics, fashion, home appliances, or even travel deals, planning and preparation will be key to making the most of the event. Start your research early, stay organized, and get ready for some exciting offers this November!

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5 ways to de-stress before the new year

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5 ways to de-stress – 5 ways to de-stress…

5 ways to de-stress – As the year gradually…

As the year gradually comes to an end, life can feel busier than ever. Between holiday preparations, tying up loose ends at work, and setting goals for the new year, it’s easy to feel overwhelmed. 

For many, this time of year brings not only joy but also stress. The pressure to make everything perfect, reflect on the past year, and prepare for the next can be exhausting.

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But the end of the year doesn’t have to leave you feeling drained. Taking some time to de-stress is essential for your mental and physical well-being. Think of it as a gift you’re giving yourself, a chance to reset and start the new year feeling refreshed. 

Here are some simple yet effective ways to reduce stress before the clock strikes midnight on December 31st.

1. Reflect, don’t ruminate

It’s natural to think about the highs and lows of the past year, but there’s a difference between reflecting and ruminating. Reflecting helps you learn from your experiences and plan for the future. Ruminating, on the other hand, traps you in a cycle of overthinking and regret.

Set aside 10–15 minutes to write down your biggest achievements and lessons from the year. Focus on gratitude and what you’ve learned, rather than dwelling on what went wrong.

2. Declutter your space

A cluttered home or workspace can add to your stress without you even realising it. Clearing out physical clutter can create a sense of calm and make you feel more organised going into the new year.

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Start small; pick one drawer or one section of a room to tidy up. Donate items you no longer need and organise the ones you use. 

3. Prioritise self-care

With so much going on, it’s easy to neglect yourself. Taking time for self-care isn’t selfish, it’s necessary. 

Schedule at least 30 minutes a day to do something just for you. It could be as simple as a walk, a face mask, or journaling your thoughts.

4. Reconnect with loved ones

The holiday season is a perfect time to strengthen your bonds with family and friends. Feeling connected to loved ones can lift your spirits and help you feel supported.

Make time for a date, a phone call, or even a loving message to someone you care about. Meaningful conversations can be a great way to release stress and build positive energy.

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5. Plan for fun, not perfection

Trying to make everything perfect for the holidays or the new year can lead to unnecessary stress. Instead, focus on creating joyful moments without pressuring yourself.

Write down a few fun things you want to do before the year ends. Whether it’s watching a festive movie or cooking your favourite meal, make enjoyment your priority.

ALSO READ: 17 Super-Simple Ways To Relieve Stress ASAP

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Christmas Magic arrives at MMA2 as Optiva Capital leads 20-Day Festival Kickoff

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Christmas Magic arrives at – Christmas Magic arrives at…

Christmas Magic arrives at – The festive season officially…

The festive season officially arrived in grand style at the Murtala Muhammed Airport Terminal 2 (MMA2) as Optiva Capital Partners, Africa’s premier wealth management and retention firm, alongside MBR Signature and Bi-Courtney Aviation Services, lit up the terminal in a dazzling display of Christmas lights and decorations. The ribbon-cutting ceremony, which signified the kickoff of the highly anticipated 20-Day Christmas Festival, marked the beginning of an unforgettable holiday experience for travelers and visitors alike.

A spectacle of Light and Joy

The event, aptly dubbed the Light-Up Show, transformed MMA2 into a radiant wonderland. From the moment the ribbon was cut, the terminal came alive with the warm glow of thousands of twinkling Christmas lights. Guests marveled as the once-familiar terminal was reimagined into a festive haven, complete with stunning ornaments, towering Christmas trees, and breathtaking installations that captured the magic of the season.

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The lighting of MMA2 was complemented by enchanting Christmas carols, with a standout performance of “That’s Christmas to Me” a song originally performed by the Pentatonix Group. Adding to the festive cheer, Precious Emmanuel, a talented and rising musical sensation, delivered soulful renditions that beautifully aligned with the spirit of the season. Known for his rich, melodious voice and emotive performances, Precious captured the hearts of the audience with songs that evoked the warmth and joy of Christmas. Flash mobs thrilled audiences in the departure lounge, seamlessly blending into the excitement with spontaneous dance routines, while renowned comedian Kenny Black added a dose of laughter, rounding out a perfect evening that set the tone for the celebrations ahead.

Uniting Communities Through Celebration

The Christmas Festival, a first-of-its-kind event in Nigeria, is a collaboration that underscores the power of partnerships—an embodiment of the United Nations Sustainable Development Goal 17. It’s more than just a celebration; it’s a testament to how businesses can come together to create experiences that unite communities, foster economic growth, and enhance travel moments. Speaking at the Light-Up Show, Dr. Jane Kimemia, CEO of Optiva Capital Partners, shared her excitement: “This lighting ceremony is symbolic of what this festival represents—hope, joy, and connection. At Optiva Capital Partners, we believe in creating memorable experiences that go beyond wealth creation. Through this festival, we are giving back to the community where we operate bringing the magic and wonder of Christmas. and the richness of its culture, proving that the magic of Christmas can be experienced right here at home.”

Bringing Christmas Home

Dr. Kimemia further emphasized how the festival aligns with Optiva’s mission of creating global access and enriching lives.“For families who usually travel abroad for Christmas festivities, we’re bringing that wonder to Lagos. MMA2 is not just a transit hub during these 20 days—it’s a destination where families, friends, and communities can come together to make unforgettable memories.”

Rekindling the Spirit of the Holidays

Stanley Ezeani, Managing Director of MBR Signature and the visionary behind the festival, expressed his excitement as the Christmas Festival officially commenced. “The magic of Christmas is alive once more, and we’re thrilled to welcome members of the public to experience it firsthand. Through this festival, we’ve brought cherished traditions to life while creating new ones, ensuring everyone can enjoy the wonder and joy of the season. With MMA2 now lit up and brimming with activities, it’s the perfect destination to immerse yourself in the true essence of Christmas.”

Adding to the sentiments, Kola Bamigboye, Acting Chief Operating Officer of Bi-Courtney Aviation Services, celebrated the collaboration.

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“This partnership with Optiva Capital Partners and MBR Signature is proof of what we can achieve when we work together. The Light-Up Show and the activities to come will spread joy and unite our community during the most wonderful time of the year.”

What’s ahead?

The 20-Day Christmas Festival at MMA2 is brimming with activities designed to captivate all ages. The festival features live music and comedy performances that promise to entertain visitors of all ages. Families can explore the enchanting Santa Claus Grotto, a magical space for children and parents to create joyful memories together. Guests will also enjoy festive treats and a free-to-play grand piano for skilled travelers who personally wish to give fellow travelers a melodious experience. Adding to the excitement are captivating performances by artists, ensuring a truly unforgettable experience. 

With the lights now officially on and the festivities in full swing, travelers passing through MMA2 are in for a Christmas season like no other—one filled with warmth, joy, and the magic of shared experiences.

About Optiva Capital Partners

Optiva Capital Partners is a premier wealth management and retention firm offering bespoke solutions in four areas of specialization – investment immigration, investment advisory, insurance, and international real estate.     

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5 reasons exclusive breastfeeding is not necessary for new mothers

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5 reasons exclusive breastfeeding – 5 reasons exclusive breastfeeding…

5 reasons exclusive breastfeeding – Despite the significant benefits…

Despite the significant benefits of exclusive breastfeeding for the first six months, such as providing balanced nutrition and immunity, there can be situations where it’s not entirely achievable.

Here’s why exclusive breastfeeding might not be necessary

1. Lifestyle problems

Many new moms who are employed or enrolled in school find it easier to begin breastfeeding with breast milk replacements.

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READ: How society can make breastfeeding easier for mothers

  It can be difficult to juggle breastfeeding with personal or professional obligations, particularly in settings without adequate maternity leave regulations or pumping stations.

2. Lactational difficulties

Breastfeeding can be challenging for some moms with inverted or flat nipples during the first few weeks, and they are less likely to stick with its substitutes.  

READ: 3 alternatives to breast feeding for nursing mothers

Medical Conditions

Certain women or babies have health issues that make exclusive nursing dangerous or difficult. For mothers, chronic diseases like HIV or inadequate milk supply can make them rely on formula feeding.

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The infant may also have allergies, lactose intolerance, or metabolic conditions such as galactosemia.

ALSO READ: 5 reasons new mothers should breastfeed exclusively for 6 months

4. Postpartum depression 

For new moms struggling with postpartum depression or anxiety, breastfeeding can be overwhelming or difficult. Both the mother and the child can benefit from formula introduction or supplementation, which can lower stress and improve their mental health. 

5. Breastfeeding strike

Sometimes the baby might refuse breast milk. A baby may refuse to be breastfed because of mouth pain, ear infections, or vaccination-related soreness.

Additionally, a cold or stuffy nose can make breathing difficult and make breastfeeding impossible.

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Stress or distraction, such as overstimulation, delayed feedings, or long separations, can cause fussiness and difficulty in nursing.

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