Lifestyle
Black Friday 2024: What to Expect and How to Prepare for the Biggest Shopping Event of the Year

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Black Friday 2024: What to Expect and How to Prepare for the Biggest Shopping Event of the Year. As the year winds down and the holiday season approaches, one of the most anticipated retail events is Black Friday. Black Friday 2024 is set to take place on Friday, November 29, and promises to be a massive event with retailers around the world offering huge discounts across a wide range of products. With online shopping growing more popular and competitive, shoppers will be looking for ways to secure the best deals. Here’s what to expect for Black Friday 2024 and how you can prepare to make the most of the sales.
What is Black Friday?
Black Friday traditionally marks the day after Thanksgiving in the United States and is regarded as the start of the holiday shopping season. Retailers offer significant discounts on various products, including electronics, clothing, home appliances, and more. In recent years, the concept of Black Friday has expanded globally, with stores in countries around the world participating in the event.
Black Friday is now not just a one-day event but often extends through the weekend, culminating in Cyber Monday (December 2, 2024), which focuses on online sales and tech deals. Retailers also offer early-bird deals starting weeks before the main event, providing shoppers with more opportunities to snag bargains.
What to Expect for Black Friday 2024
- Bigger and Better Online Deals Online shopping continues to dominate Black Friday sales, with many people preferring the convenience of shopping from home over crowded stores. In 2024, expect even more significant online deals as retailers compete fiercely for attention. Many companies will offer exclusive discounts to online shoppers, free shipping, and early access to deals for loyalty members. Mobile apps will also be essential tools for bargain hunters, with some apps providing additional app-only discounts and alerts.
- Electronics and Tech Deals One of the biggest attractions of Black Friday is the incredible discounts on electronics. From TVs and smartphones to laptops and gaming consoles, Black Friday 2024 will offer steep price cuts on the latest tech gadgets. Expect big-name brands like Apple, Samsung, Sony, Dell, and Microsoft to participate. Gaming enthusiasts should look out for deals on consoles like the PlayStation 5, Xbox Series X, and the latest gaming PCs.
- Fashion and Beauty Sales Fashion retailers are also major players in Black Friday events. High-end brands, fast fashion, and beauty retailers alike will offer discounts ranging from 30% to 70% off. You can expect clothing, shoes, accessories, and beauty products to be on sale. Stores like Zara, H&M, Sephora, and ASOS are expected to offer significant discounts on their collections.
- Home Appliances and Smart Home Devices Home appliances and smart home products are a big part of Black Friday sales. Items like robot vacuums, coffee makers, kitchen appliances, smart speakers, and security systems are likely to see steep discounts. With many people focusing on home improvements, 2024 will see increased interest in smart home products such as Amazon Echo, Google Nest, and more.https://chat.whatsapp.com/H052NZQ2Njc0xPE4ZKUAU1
- Sustainability and Eco-Friendly Deals As more consumers are becoming eco-conscious, many retailers are expected to offer discounts on sustainable and eco-friendly products. Look out for deals on organic clothing, reusable household items, eco-friendly beauty products, and green tech.
- Travel and Experience Discounts Black Friday isn’t just about physical products anymore. Over the last few years, travel companies and experience providers have jumped into the Black Friday frenzy. Expect deals on flights, hotel stays, vacation packages, and even local experiences like spa treatments and dining experiences. This trend is expected to continue in 2024, especially as travel continues to rebound.
How to Prepare for Black Friday 2024
- Start Early: Research and Plan The key to a successful Black Friday shopping experience is preparation. Start by creating a wishlist of items you want to buy and researching their current prices. Knowing the regular price helps you determine whether a deal is truly worth it when Black Friday arrives. Also, make a note of stores that offer price-matching guarantees so you can secure the best deal possible.
- Sign Up for Newsletters and Loyalty Programs Many retailers offer early access to Black Friday deals through their loyalty programs or newsletters. By signing up, you can receive exclusive offers, coupons, and early sale alerts. Brands often reward their most loyal customers with the first chance to buy hot-ticket items, so being on these mailing lists is an advantage.
- Download Shopping Apps Retailers’ apps often feature additional savings, app-only deals, and early notifications on sales. Some apps even allow you to set up wish lists and alert you when an item goes on sale. Apps like Honey, Rakuten, and RetailMeNot are also great for finding additional coupons and cashback offers.
- Compare Prices With so many stores competing for your attention, price comparison is essential. Use tools like Google Shopping, PriceGrabber, or CamelCamelCamel (for Amazon) to compare prices across different sites and retailers. This ensures you’re getting the best deal possible and can help you avoid buyer’s remorse.
- Create a Budget Black Friday deals can be tempting, but it’s essential to create a budget and stick to it. Decide how much you want to spend on different items or categories and avoid overspending. This will help you focus on finding the best deals without getting carried away by impulse purchases.
- Shop Early for Hot Items Some of the most popular products tend to sell out quickly. If you’re after high-demand items like gaming consoles, the latest smartphones, or specific brand-name gadgets, be ready to shop early. Keep an eye on early Black Friday deals that begin in the weeks leading up to the big day and be prepared to act fast.
- Look for Bundles Retailers often bundle products together for Black Friday. This is especially common with tech items like gaming consoles and laptops, which may come with games, accessories, or extended warranties. These bundles often offer great value and can save you money in the long run.
Conclusion
Black Friday 2024 is shaping up to be one of the biggest shopping events of the year, with massive discounts expected across various categories. Whether you’re looking for electronics, fashion, home appliances, or even travel deals, planning and preparation will be key to making the most of the event. Start your research early, stay organized, and get ready for some exciting offers this November!
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Lifestyle
Zikoko Launches HER — A Docuseries Spotlighting the Power and Grit of Nigerian Women

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5 hours agoon
May 13, 2025By
JulieCulture publication Zikoko, a flagship brand of Big Cabal Media, is proud to announce the launch of HER, a powerful new docuseries spotlighting the lives and stories of Nigerian women who are owning their economic power across different socio-economic strata.
From tech to beauty to entrepreneurship, HER captures the resilience, drive, and intentionality of Nigerian women who are shaping culture and building legacies — often behind the scenes.
Produced and directed by Aisha Nana Salaudeen, a multi-award-winning journalist and storyteller best known for her work on CNN African Voices, HER blends immersive storytelling with raw, honest conversations that reflect the complexity of womanhood in Nigeria.
By virtue of being a woman, these women have experiences I can empathise with, said Salaudeen, speaking about the project.
Access to economic power is literally the story of my life. Even when personal experiences don’t align exactly, being a woman makes it easy to understand the nuances in these stories. I wanted to highlight women who may not be forward-facing but are doing powerful, transformational work.
HER is launching with two powerful episodes:
Episode one focuses on Ibukun “IBK” Akinola, co-founder and Payments Director at PiggyVest, who has led the backend financial operations of one of Africa’s biggest fintech companies. In 2024 alone, PiggyVest paid out ₦835 billion to users under her leadership and that of her co-founders.
Episode two follows Tara Oluwatomisin, a former professional footballer-turned-henna artist whose creative journey has taken her from Nigeria’s women’s league to working with stars like Tiwa Savage and Funke Akindele. Her story reflects the resilience and adaptability required to navigate Nigeria’s tough economic terrain.
According to Anita Eboigbe, COO of Big Cabal Media and Executive Producer of the series, HER is not about representation but about reframing power.
According to Eboigbe,
Zikoko has been covering the stories of diverse women for years on text and social formats and we thought to take it a step further with a docuseries so audiences can visualise these stories.
We want viewers to see themselves in these women. To feel inspired, challenged, and affirmed. These are stories about navigating gender, class, faith, family and career in a society that often undermines women’s agency.
HER: The docuseries is a love letter to the many ways Nigerian women show up and show out, Eboigbe added.
The visual identity of the series was crafted by designer Mariam Omoyele, who chose the Amaryllis flower as the core motif.
It represents resilience, she explained, a trait I saw consistently across the women. It felt right to surround them with something that symbolises their strength and beauty.
HER is part of Zikoko’s broader Shift the Story campaign, a cross-platform initiative aimed at reshaping narratives around gender equality, women’s economic power, and reproductive health. Using media and storytelling as vehicles for impact, the campaign pushes back on outdated norms and amplifies the voices of women who are often excluded from mainstream discourse.
At its core, Shift the Story is about showing Nigerian women as agents of change and full people with autonomy actively contributing to society said Eboigbe. It’s also about inviting men to the table as allies, as listeners, as believers in the power of equity.
Each episode of HER will center a single woman, exploring her journey in depth and offering a personal but widely resonant look at how Nigerian women survive, lead, build, and thrive.

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HER: The Docuseries launches Thursday, May 15 on Zikoko’s YouTube channel. For press inquiries, interviews, or media assets, please contact: projects@bigcabal.com
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Lifestyle
5 must-have seeds for managing PCOS naturally

Published
11 hours agoon
May 13, 2025By
Julie
There are five nutrient-dense seeds that are rich in essential vitamins, minerals, and healthy fats that help women with PCOS.
These seeds balance hormones, reduce inflammation, support metabolic health, and improve overall wellness. Managing PCOS often requires a holistic approach, including lifestyle changes and targeted nutrition.
What Is PCOS?
Polycystic Ovary Syndrome (PCOS) is a common hormonal disorder affecting many women of reproductive age. In people with PCOS, the ovaries produce too much of a hormone called androgen, which can throw off the balance of other reproductive hormones. This imbalance often leads to irregular periods, missed cycles, and unpredictable ovulation.
This can lead to irregular menstrual cycles, weight gain, acne, insulin resistance, and fertility issues- all signs of PCOS. However, one simple yet powerful way to support your body naturally during this process is by incorporating healing seeds into your daily routine.
Let’s explore why these small but mighty foods are a must for anyone living with PCOS, and how to easily infuse them into your diet.
1. Flax Seeds
Flax seeds are a powerhouse of lignans, plant compounds that help regulate estrogen levels in the body. For women with PCOS who often experience estrogen dominance, flax seeds offer natural hormone-balancing support. They’re also rich in omega-3 fatty acids and fibre, which help reduce inflammation and support digestive health.
How To Use:
Grind flax seeds for better absorption and sprinkle them over smoothies, yoghurt, oatmeal, or salads. You can also stir them into soups or bake them into healthy muffins or energy bars.
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2. Chia Seeds
Chia seeds are excellent for stabilising blood sugar levels, a major concern in PCOS due to insulin resistance. It is high in soluble fibre and omega-3 fats. Chia seeds also promote satiety, improve digestion, and help manage weight.

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How to use:
Make chia pudding by soaking them in plant-based milk overnight, add them to smoothies, or stir them into oat porridge and baked goods.
3. Sunflower Seeds
Sunflower seeds are rich in vitamin E, selenium, and magnesium, nutrients that support hormone production, reduce PMS symptoms, and combat oxidative stress. Magnesium also helps regulate mood and energy, both of which can be affected by PCOS.
How To Use:
Snack on roasted sunflower seeds, or add them to salads and stir-fries for a crunchy, nutrient-packed boost.
4. Sesame Seeds
Sesame seeds are packed with zinc, selenium, and lignans. They are beneficial during the luteal phase of the menstrual cycle (after ovulation). They support progesterone production and aid in regulating estrogen levels. This makes them an essential seed in seed cycling for hormone balance.
How To Use:
Sprinkle sesame seeds on roasted vegetables or rice dishes, or incorporate them into homemade granola.
5. Pumpkin Seeds
Pumpkin seeds are high in magnesium, zinc, and omega-3s, nutrients essential for reducing inflammation and supporting androgen (testosterone) regulation. Since elevated androgens are common in PCOS and contribute to symptoms like acne and hair thinning, pumpkin seeds can help bring balance.
How To Use:
Eat them raw or roasted as a snack, blend into smoothies, or sprinkle over soups and cereals. Pumpkin seed butter is also a delicious, nutrient-rich spread.
Managing PCOS doesn’t have to mean complicated changes. By simply adding these five powerful seeds to your daily diet, you support your hormones, reduce inflammation, and nourish your body from the inside out. These seeds are a natural, affordable way to boost your PCOS wellness journey.
ALSO READ: 7 foods to incorporate into your diet if you have polycystic ovary syndrome
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Lifestyle
MSport's MShola Meets Serhou Guirassy: From Digital Dreams to Passion In Action

Published
17 hours agoon
May 13, 2025By
Julie
MSport’s newest TVC captures the universal journey of hope and tenacity that defines every fan’s love for football. It traces the “WhoIsMShola” story arc—where an ordinary supporter blossoms into a symbol of resilience—and scales up to a blockbuster partnership with Borussia Dortmund and Chelsea FC.
With high-impact visuals and emotionally driven narration, the advert doesn’t just promote sports betting; it celebrates dreams, community, and the thrill of possibility. Whether you’re watching in Nigeria or Ghana, or anywhere across the continent, the message is clear:
Everyone can be MShola.
MSport Fulfils a Fan’s Dream: Digital Meet with Serhou Guirassy
From thousands of entries across Africa, one name stood out—“Cobo.” A football blogger and lifelong BVB supporter, Cobo was selected through the #MSportSeekMShola campaign to host a one-on-one digital interview with Borussia Dortmund star Serhou Guirassy.
More than just autographs or football tips, the moment reflected the “Be Like MShola” ethos: unwavering belief and a shared love for the game. Guirassy spoke passionately about what makes Dortmund special—not just the football, but the way the entire city lives for the club. In his words, it’s “Dortmund before the city”—a deep-rooted bond that echoes the spirit of MShola.
Serhou Guirassy: From Dreamer to Dortmund Star
Guirassy’s move to Borussia Dortmund fulfilled a childhood dream inspired by legendary Champions League clashes against Bayern Munich. Although he arrived recovering from injury, stepping into the black-and-yellow kit was a personal triumph.
Signal Iduna Park isn’t just a stadium—it’s a monument. The Yellow Wall’s roar echoes like thunder, he said.
If he could relive one match, it would be Dortmund’s unforgettable win over Barcelona—a night when team spirit and crowd energy became one.
Watch the full interview with Serhou Guirassy on MSport’s official YouTube channel.

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Beyond the Pitch: Inside Guirassy’s Mindset
Matchday for Guirassy is grounded in simplicity: balanced nutrition, restorative sleep, and mental focus. He eschews superstitions—no curated playlists or elaborate rituals—relying on steady routines to keep him sharp.
Off the field, he discovered a childhood dream of firefighting, a testament to his selfless spirit that now powers his on-pitch work rate. Though not glued to social media, he shares candid training snippets on Snapchat before unwinding with family and a home-cooked meal.
MSport Meets Guirassy: Fun Facts from Behind the Scenes
Even under Champions League lights, Guirassy retains a serene focus, though hearing the anthem still sends chills down his spine. When asked to pick between a spectacular bicycle kick or a pinpoint free-kick, he opted for the spectacular:
Those moments stick with fans forever.
At training, Nico Schlotterbeck brings the laughs, while Felix and Ramy Bensebaini are surprisingly funny. For Guirassy, balancing competitive intensity with locker-room joy is the secret to strong team spirit.
Rapid-Fire Questions That Reveal Serhou Guirassy’s Football DNA
Favourite Pre-Match Meal? Pasta every time.
Win 5-4 or 1-0? “5-4—for more goals and memories.”
One Thing in Your Kit Bag? A pen—practical and sentimental.
Dream Pitch Superpower? Invisibility for perfect runs and surprise assists.
Sneakers or Boots? Sneakers off the pitch, always.
Best Dancer in BVB? Felix steals the show.
Messi or Ronaldo? “Messi, every single day.”
Join the MShola Movement: How to Qualify for MSport’s European Football Trip & Other Promotions
The MShola Trip is MSport’s most exciting reward yet—an unforgettable journey for true football fans.
To enter the draw:
Make your first-time deposit of ₦100 before May 25, 2025
Eligible for new and existing users who haven’t deposited before
Winners will enjoy:
Round-trip flights to Europe
Hotel accommodations
Match viewing experiences at Signal Iduna Park and Stamford Bridge
Full travel insurance coverage
Visit www.msport.com and make your deposit today.
This campaign turns passion into possibility—offering once-in-a-lifetime memories for fans across Nigeria and Ghana. MSport will also activate local communities with exciting offline experiences like pop-up fan zones and street football contests.
The journey to becoming MShola starts with one bold move. Don’t miss your chance.
Early Payout – Instant Wins with Two Goals Ahead
When your team leads by two goals, MSport’s Early Payout feature locks in your win instantly—no need to wait for the final whistle or fret over full-time scores. Available on single, system, and accumulator bets in the 1×2 Early Payout market, it even keeps your other selections alive for extra wins. This real-time cash-out revolution puts you in control of momentum and your bankroll. Jump in now and turn every early lead into instant reward.
Live Commentary – Snatch Up to ₦200,000 in Free Vouchers Every Goal
MSport’s exclusive Live Commentary feature rewards your match updates with free vouchers worth up to ₦200,000 each goal. Log into the app’s live commentary tab, report each goal, and watch the vouchers roll in—up to ₦500,000 when Chelsea or Dortmund score. It’s the ultimate way to transform your match-day engagement into tangible rewards. Stay connected, stay sharp, and let every net-ripper pad your account.
MSport Is More Than Sport: Where Passion Meets Possibility
From emotionally resonant TVCs and exclusive digital interviews to transformative fan journeys and immersive brand activations, MSport is redefining the football experience across Africa.
The digital meet between Serhou Guirassy and Cobo wasn’t just a prize—it symbolized MSport’s mission to bring fans closer to the game’s biggest moments and stars.
Through the MShola campaign, MSport continues to inspire and empower a new generation of football believers—reminding us all that
Everyone can be MShola.
At its core, MSport, More Than Sport—it’s a platform where community, ambition, and football unite.
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