Business
“Bioproducts can transform how we live” – Tawakalt Ayodele on sustainable research

In an era where sustainability and environmental stewardship have become paramount, researchers like Tawakalt Ayodele are taking charge. As a
read more “Bioproducts can transform how we live” – Tawakalt Ayodele on sustainable research
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Business
Acquisition of Shell Petroleum Development Company of Nigeria (SPDC) Completed

Aradel Holdings Plc (’’Aradel’’), listed on the Nigerian Exchange Limited, is pleased to announce that the landmark acquisition of the entire (100%) equity holding in the Shell Petroleum Development Company of Nigeria (SPDC) by Renaissance Africa Energy Holdings (Renaissance) has been completed following the signing of a sale and purchase agreement with Shell in January 2024, and the subsequent receipt of all regulatory approvals required for the transaction.
Renaissance is a consortium consisting of Aradel Holdings PLC and three (3) other Nigerian independent oil and gas companies: ND Western Limited, FIRST Exploration and Petroleum Development Company Limited and the Waltersmith Group, each with considerable operations experience in the Niger Delta, and Petrolin, an international energy company with global trading experience and a pan African outlook.
We are proud of Renaissance’s completion of this strategic acquisition and extremely grateful to the Federal Government for entrusting us with the opportunities and responsibilities that this historic acquisition presents.
Aradel’s equity investment in Renaissance marks a significant step in the ongoing transformation journey of the company and demonstrates its commitment to asset diversification, and the creation of long-term value for its shareholders and stakeholders.
Adegbite Falade, MD/CEO of Aradel Holdings, commented on the completion of the acquisition, saying,
This is a landmark moment for Nigeria’s energy sector and heralds a new era for local participation. It highlights the vital role that indigenous energy companies play in Nigeria’s industrialisation and development. As the leading integrated indigenous energy company in Nigeria with a proven track record of twenty (20) years, we remain dedicated to upholding global standards and maintaining operational excellence.
We extend our appreciation to the Honourable Minister of Petroleum Resources, the CEO of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) and the GCEO of the Nigerian National Petroleum Company Limited (NNPCL) for their foresight and belief in paving the way for the completion of this transaction. This will surely facilitate the rapid development of Nigeria’s vast oil and gas resources, further paving the way for the Country to achieve energy security and industrial development.
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Business
Vieri rates Lautaro, Thuram over Ademola Lookman

Former Italian striker Christian Vieri has ranked Inter Milan’s Lautaro Martinez and Marcus Thuram ahead of Atalanta’s Ademola Lookman and
read more Vieri rates Lautaro, Thuram over Ademola Lookman
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Business
How poorly measured, optimised outdoor campaigns cost advertisers billions of naira annually

Outdoor advertising in Nigeria is a multi-billion Naira industry, with brands spending heavily on billboards, transit ads, and digital out-of-home (DOOH) displays to gain visibility.
Despite this massive investment, a significant challenge persists — many advertisers and agencies lack real-time actionable data needed to measure and optimise their OOH campaigns effectively.
The Reality of OOH Advertising in Nigeria
Nigeria’s OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.
Brands in FMCG, Banking, Insurance, and Telecoms invest hundreds of millions annually in outdoor advertising.
However, most OOH campaigns are not properly tracked, leading to wasted budgets and missed opportunities for growth.
The Key Problems with OOH Campaign Measurement
No Clear Performance Data: Many brands rely on estimates rather than precise audience insights, making it difficult to gauge effectiveness.
Limited Visibility and Compliance Tracking: Without real-time monitoring, advertisers don’t know if their ads are displayed correctly.
Poor Budget Optimisation: Advertisers continue spending on underperforming locations due to a lack of accurate tracking.
The Solution: AI-Powered OOH Monitoring and Analytics
By integrating Retinaad’s AI-powered tracking solution, RetiTrak, you will improve your campaign and optimise your budget with the following:
Real-time Media Monitoring – Know exactly when and where your ads appear.
AI-driven Audience Measurement – Get real, actionable data on impressions and engagement.
Automated Campaign Reports – No more guesswork—make data-backed marketing decisions.
Take Control of Your OOH Advertising Now
Marketing Managers, Brand Managers, and agency leaders stop wasting budgets on unverified outdoor media placements. Book a free demo with Retinaad Limited today and start tracking your DOO/OOH campaigns with precision. Click here to schedule your free demo now!
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