Outdoor advertising in Nigeria is a multi-billion Naira industry, with brands spending heavily on billboards, transit ads, and digital out-of-home (DOOH) displays to gain visibility.

Despite this massive investment, a significant challenge persists — many advertisers and agencies lack real-time actionable data needed to measure and optimise their OOH campaigns effectively.

The Reality of OOH Advertising in Nigeria

• Nigeria’s OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.

• Brands in FMCG, Banking, Insurance, and Telecoms invest hundreds of millions annually in outdoor advertising.

• However, most OOH campaigns are not properly tracked, leading to wasted budgets and missed opportunities for growth.

The Key Problems with OOH Campaign Measurement

• No Clear Performance Data: Many brands rely on estimates rather than precise audience insights, making it difficult to gauge effectiveness.

• Limited Visibility and Compliance Tracking: Without real-time monitoring, advertisers don’t know if their ads are displayed correctly.

• Poor Budget Optimisation: Advertisers continue spending on underperforming locations due to a lack of accurate tracking.

The Solution: AI-Powered OOH Monitoring and Analytics

By integrating Retinaad’s AI-powered tracking solution, RetiTrak, you will improve your campaign and optimise your budget with the following:

Real-time Media Monitoring – Know exactly when and where your ads appear.

AI-driven Audience Measurement – Get real, actionable data on impressions and engagement.

Automated Campaign Reports – No more guesswork—make data-backed marketing decisions.

Take Control of Your OOH Advertising Now

Marketing Managers, Brand Managers, and agency leaders stop wasting budgets on unverified outdoor media placements. Book a free demo with Retinaad Limited today and start tracking your DOO/OOH campaigns with precision. Click here to schedule your free demo now!

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The Formula 1 championship is the pinnacle of motorsport, so fans and betting enthusiasts’ attention to these races is off the charts.

Which company is best for betting? Indeed, it’s the global brand 1xBet that is already accepting bets not only on the first round of the F1 Australian Grand Prix but also on the best driver and team of the season. Before the first round, the odds on long-term bets are maximized, and now is the best time to choose. Also, don’t forget the rules of responsible gambling so you don’t play to your detriment.

Teams and drivers

The main headline news of the off-season in the world of Formula 1 was the unexpected move of Lewis Hamilton from Mercedes to Ferrari. Encouraged by the team change and new prospects, Lewis is eager to win his eighth title in the bright red car of the legendary Italian squad. His teammate is the ambitious Charles Leclerc (No. 3 last season), who has already been racing for the Italians for 6 years.

Meanwhile, Red Bull has taken care in advance to keep its best driver. And, apparently, Max Verstappen is delighted with the contract terms, which run until 2028. Liam Lawson was invited as the partner of the four-time world champion. Hence, the driver replaced the disappointing Sergio Pérez, since after an excellent 2nd place in 2023, the Mexican took only 8th in the last season.

McLaren, the 2024 Constructors’ Championship winner, opted for stability and retained its winning duo of Lando Norris and Oscar Piastri.

The main losers of the transfer process from Mercedes had to make a forced bid for the 2026 season, keeping the experienced George Russell (No. 6 last year) and inviting promising newcomer Andrea Kimi Antonelli.

Given this squad, it’s not worth expecting serious results, so the main titles in 2025 should be played by representatives of the great three: Red Bull, Ferrari, and McLaren. They will have 24 stages, the first of which (the Australian Grand Prix) will start on March 16, and the last (the Abu Dhabi Grand Prix) will be held on December 7.

Rules and regulations

The technical regulations, which came into force in 2022, will expire at the end of the current season. A year from now, F1 cars will change — they will be 20 cm shorter, 10 cm narrower, and 30 kg lighter. They will also be equipped with thinner tires.

The new hybrid power units will run on biofuel, have a more powerful electric section, and replace DRS with a redesigned Override Mode that makes overtaking easier. The 2026 season will introduce an 11th Cadillac Andretti team to the peloton, while Sauber will become a factory Audi team.

Thus, the 2025 season will be the last chance to show the best results for drivers who have ideally studied the character of their race cars over the past three years. It primarily concerns Max Verstappen from Red Bull, the winner of the last four F1 seasons.

Among this year’s innovations, we can highlight only an optional cooling system for drivers on the hottest stages. There were no notable changes in the rules either — the only thing worth mentioning is the FIA’s decision to cancel the extra point for the fastest lap. Such stability is essential not only in the world of sports but also in the gambling industry. So choose 1xBet for sports betting, and you will know the exact answer to the question: which company is best for betting? Besides, neither innovation brings any fundamental changes and is unlikely to significantly impact the season’s results.

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