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What is the role of an Artists and Repertoire (A&R)?

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What is the role of an Artists and Repertoire AR

What is the role – Artists and Repertoire (A&Rs)…

Artists and Repertoire (A&Rs) play a major role in all aspects of music making.

A&Rs serve several functions that cut across talent discovery, development, music creation, and marketing.

In the music business, there are different roles that ensure the success of an artist and the smooth running of labels. A&Rs are saddled with the responsibility of artist development and creative support.

This article explains the responsibilities of an A&R along with the qualifications and skillset needed to thrive in the role.

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What is the role of an artist and repertoire (A&R)?

1. Talent discovery
One of the major functions of A&Rs is to spot talents with the right skill set that can be nurtured into successful artists.

Over the years, the process of talent discovery has changed with A&Rs moving from finding gems in music hotspots to spoting talents on social media. Irrespective of the medium of discovery, the job of the A&R is to find talents that labels can invest in.

2. Artists development
A&Rs play a major role in nurturing talents to ensure they reach their potential while also being familiar with the workings of the music business. A&Rs assist in the music creation process while also overseeing the all-round development (branding, media, and performance training) that will prepare the artist for a music career.

3. Creative assistance/guidance
A&Rs have an ear for music and understand how to bridge the gap between the artists’ intentions and what the market craves.
They provided creative input by pairing the artist with suitable producers and facilitating collaborations. They also contribute to the song-making process including songwriting and approach.

4. Marketing and Promotions
A&Rs supply vital inputs in the creative approach to music marketing and promoting. They advise on strategies and executions to ensure the music reaches the right audience and the artists build a followership.


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5. Administrative Work
A&Rs in entry-level positions might do some administrative that includes research, communication with artists and potential signees, documentation, or any other such task as assigned by a superior.

How to become an A&R?

Music academies and faculties offer courses that provide information and training on the roles of an A&R. In Nigeria, the Music Business Academy for Africa is one of the institutions training interested parties in the different aspects of the business.

Apprenticeship is also one of the ways to learn the ropes. The practical experience from understudying an A&R will provide you with valuable training and insights to pursue a career in the field.

Some of the skill sets you need to become an A&R include:
– Knowledge of the music business
– Knowledge of music making process
– A keen interest in music development and evolution
– Research and communications
– Negotiations
– Networking
– Flexibility and adaptability

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‘There is no forgiveness’: Seyi Law on why he can never support Peter Obi

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Nigerian stand-up comedian, Oluwaseyitan Lawrence Aletile, popularly known as Seyi Law, has said he can never support Peter Obi, presidential candidate of Labour Party (LP) in the 2023 general elections.

The funnyman made the revelation in a recent interview on the Teju Babyface show, saying the former Anambra State Governor can never have his forgiveness.

Seyi Law pinpointed the actions of Peter Obi’s supporters, the Obidients, as the reason why he holds a grudge against him.

He claimed Obidients insulted his wife and children because he backed President Bola Tinubu while Peter Obi stood by and refused to call them to order while also failing to admit that his supporters attacked those who did not support him.

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He argued that the former Anambra governor’s “failure” to condemn the actions of his supporters makes him “unfit” for his support.

Furthermore, Seyi Law likened the Obidient movement to a “cult” that doesn’t “support free thinking”.

He added that Obidients crossed personal boundaries by going after his family and it is one thing he finds “unforgivable”.

“The moment you cross that boundary from me to my children, mother, and wife, there is no forgiveness. That is why there is nothing on earth that Peter Obi can do that will make me support him,” Seyi Law declared.

“They attacked my children and my wife. As long as Peter Obi does not call them to order and he keeps denying that they are doing that, he will never get my support. Let Peter Obi wear the garment of Jesus Christ today, he will never get my support.


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“Hate or love me, my personal way of life is between me and God. Any organisation that does not support free thinking is a cult. I do not feel down at all because when you talk too much, I swear to you.

“One of the good things that God has done for me is that my anger does not last long. Personal anger for me does not last long. The only place it lasts long is when you leave me and attack my children, mother, and wife.”


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Portable turns trial into music, teases new single following Saheed Osupa ordeal

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After his recent release from detention. Street hop star Portable is back to doing what he loves which is making music that documents his reality.

The singer has teased a new song just days after being released from detention following his arrest over a criminal defamation petition filed by Fuji icon King Saheed Osupa.

In a post on his Instagram page, Portable teased the song titled ‘Oni Reason’ on which he alluded to his recent legal ordeal in Kwara state and claimed the journey of his life is divinely orchestrated.

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A post shared by Elizabeth Joyce (@portablebaeby)

The song follows his trend of making music from his legal trials and ordeals. Following his arrest by the Ogun State Police, who declared him wanted for assaulting government officials, Portable announced the EP ‘Most Wanted’.

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'Omo Baba Olowo' to 'Timeless': A ranking of Davido's 5 projects

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Davido is one of Afrobeats’ most prolific hitmakers, and he often brings this hitmaking ability into his projects.

Across his four LPs and 1 EP, the multi-award-winning era-defining star has delivered iconic hit records that played a considerable role in the commercial advancement and global expansion of Nigerian mainstream pop music.

Since making his chest-thumping debut album ‘Omo Baba Olowo: The Genesis’ in 2012, Davido has announced himself on the scene as a superstar whose spot in the summit of the game is won by sheer talent and hard work as opposed to the resources at his disposal, as many like to insist.

13 years since the release of his debut album, Davido is gearing up for the release of his 6th project and 5th album he calls ‘5ive’.

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As we await the highly anticipated album, this week’s Afrobeats Throwback Thursday takes a trip to Davido’s discography, where we will be ranking his projects.

This ranking his determined by the quality of the projects, their commercial success, and larger impact on Davido’s career and the ecosystem, and how well they have aged.

Here is a ranking of all of Davido’s 5 projects

5. Son of Mercy EP (2016)

Released in October 2016, Davido’s ‘Son of Mercy’ EP was a bold move by the superstar to break into the global frontiers.

Released under Sony Music, the project marked a period of bold display of ambition where Nigerian stars like Davido who has conqurted the African frontier sought for more.

Although ambitious, the project failed to connect with the American audience it was intended for, and it also failed to find tangible fans back home. Even Davido isn’t the biggest fan of the album.


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However, the 5-track EP delivered the hit record in ‘Coolest Kid In Africa’ featuring a fresh off the block Nasty C.

4. A Better Time (2020)

Davido’s third album, ‘A Better Time’, is the second from his Time trilogy and also the weakest.

While the project housed several hit singles, Davido struggled to combine them into a cohesive sonic offering.

A prolific hitmaker, Davido knows a hit song when he hears one and the lead single ‘FEM’ became not only the biggest song of 2020 but the unofficial soundtrack of the historic #ENDSARS movement.

The album also boasts of other hit records like ‘Jowo’, ‘The Best’ feat Mayorkun, and ‘Lala’ feat CKay.

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While ‘A Better Time’ held up Davido’s status as a generation hitmaker who morphs according to the time, it also increased scrutiny over his ability to make a quality album.

3. Omo Baba Olowo: The Genesis (2012)

On his debut album, Davido’s preoccupation was to deliver a volume of hit records that reinforce his growing stardom and signal his intention to dominate.

If there’s one thread that runs through the 17-track album, it’s hit songs.

From the daring chest-thumping opener ‘All of You’ to the love tune ‘Ekuro’, the party starting ‘Gobe’, and the iconic ‘Dami Duro’, Davido showed that, was he may lack in making sonically cohesive albums, he more than compensated for it with hit records.

2. A Good Time (2019)

It took Davido 7 years to release his sophomore album, and within that time, his stocks had risen to peak numbers.

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His superstar status was on full display in ‘A Good Time’, where he delivered the sonic cohesion listeners have often demanded while still retaining the easily digestible hit records that define his artistry.

Two years before releasing his sophomore album, Davido dominated the African pop scene with a breathtaking run of 4 singles, 2 (‘IF’ and ‘Fall’) of which he added on ‘A Good Time’.

The album had an exploration of different markets with Afrobeats hits, Dancehall joints like ‘Risky’ feat Popcaan, R&B in the form of ‘D&G’, global Pop with ‘Blow My Mind’ feat Chris Brown, and Amercian hip hop with ‘Big Picture’ featuring Gunna, A Boogie wit da Hoodie, and Dremo.

Although underappreciated, this album is Davido’s most rounded body of work and one of the rare moments he allowed himself to be more than a hitmaker.

1. Timeless (2023)

Davido’s fourth album and the third of his ‘Time Trilogy’ was one of the most anticipated in the 21st-century history of Nigerian music.

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The heavy personal loss that preceded it and the fact that Davido refused to release a lead single heightened expectations.

The five-time Grammy nominee delivered on this expectation with an album that restates his status as a hitmaker skilled in crafting hit records and a megastar embracing the depth and refreshing diversity of new talents.


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