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Understanding Neuromarketing: How science is shaping consumer behaviour

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What is Neuromarketing?

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions.

It goes beyond traditional surveys and focus groups, which rely on what people say.

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products.

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Instead of just asking people questions, neuromarketing looks at how people physically respond to products, ads, and packaging. It helps marketers learn what drives people’s decisions and emotions, which can lead to better products and more effective ads.

The Science Behind Neuromarketing

Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli.

Physiological Tracking

1. Eye Tracking:

Eye tracking measures where and how long people look at certain things, like a product or an ad. By tracking eye movements, marketers can understand what grabs attention and what doesn’t. This helps them design better ads or websites.

Data from eye-tracking is often shown as heatmaps, which highlight areas that people focus on the most.


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2. Biometrics:

Biometrics looks at changes in your body’s reactions, such as heart rate and skin conductance. These responses show how people feel emotionally when they interact with a product or Turo247newz.com.

It helps measure excitement, stress, or other emotional reactions that influence purchasing decisions.

Brain Scanning Technologies

1. EEG (Electroencephalogram):

EEG is a technology that tracks brain activity. It helps marketers understand how people feel emotionally and how their attention works when looking at an ad or a product.

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For example, Hyundai used EEG to study how customers reacted to different car designs. By understanding these reactions, they were able to improve their car designs and boost sales.

Neuromarketing in SEO

Neuromarketing also plays a role in Search Engine Optimisation (SEO). It helps marketers understand how users interact with search results and websites.

1. Website Design:

Eye tracking can help marketers figure out how users engage with a website’s layout. This data can guide the design to make navigation easier and improve conversions (like getting users to make a purchase).

2. Understanding Search Intent & Keywords:

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Neuromarketing helps analyze how people react to different search results. This can improve SEO strategies by showing what types of keywords or search results people are most likely to click on.

Neuromarketing in Paid Ads

1. Ad Design & Placement:

Neuromarketing helps test how effective ads are by tracking attention with eye-tracking and EEG. Marketers can figure out which designs and placements work best to grab attention and get the desired emotional response.

2. Messaging & Storytelling:

Neuromarketing shows which types of stories or messages resonate most with people. This helps create ads that connect emotionally with the audience, making them more effective.

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Brands Using Neuromarketing

Many big brands use neuromarketing to improve their products and marketing strategies:

1. Coca-Cola:

Coca-Cola used brain scans (fMRI) to study why people prefer Coke over Pepsi. The results showed that emotional connections to the brand, rather than just taste, were key to brand loyalty.

2. Frito-Lay:

Frito-Lay used EEG to study how people reacted to their Super Bowl ads. They found that humor played a big role in engaging the audience. They also used neuromarketing to study packaging and understand price sensitivity.

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3. Hyundai:

Hyundai used EEG to see how consumers reacted to different car designs. This led to changes that made their cars more appealing and helped increase sales.

4. PayPal:

PayPal used neuromarketing to test which advertising messages worked best. They used these insights to create more effective ads and improve their campaigns.

Why Neuromarketing Matters

Neuromarketing is helping brands understand their customers on a deeper level. By using science and technology, companies can create ads, products, and experiences that connect with people’s emotions and subconscious desires. This means more successful marketing strategies that lead to better results.

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For more information:

Visual representations:

15 Neuromarketing examples:

How Apple and Nike have branded your brain:

If you’re ready to take your brand to the next level, we’re here to help. Visit www.Turo247newz.commarketing.africa or follow @Turo247newz.commarketingng for exciting updates!

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Capture Life in Unmatched Clarity With TECNO CAMON 40

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The rules of smartphone photography are being rewritten. Erstwhile, capturing the perfect shot required either skill, luck, or expensive professional gear, a shift is happening. The TECNO CAMON 40 Series isn’t just another upgrade—it’s a statement. A bold declaration that mobile photography should be effortless, intelligent, and powerful enough to capture moments exactly as they are.

The CAMON Series has been at the forefront of mobile imaging, but experts agree—this time, TECNO has changed the game entirely. With AI-powered intelligence, cutting-edge sensor technology, and an intuitive experience that adapts to every scene, the TECNO CAMON 40 is proving that a smartphone can be more than a camera—it can be a creative powerhouse.

The AI Revolution in Photography Begins

Gone are the days of missed shots and blurry motion. With AI FlashSnap, the TECNO CAMON 40 does what no other smartphone camera has mastered—it anticipates the perfect shot before you even press the shutter. 

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Experts praise its ability to recognize motion, detect the best lighting, and adjust settings in real-time, ensuring that every shot is sharp, balanced, and ready to share instantly. Whether it’s a spontaneous laugh for an active family picture, or a zealous executive in motion, the TECNO CAMON 40 is always one step ahead, making every image feel as natural as the moment itself.

A Camera That Sees What You See

Great photography isn’t just about resolution—it’s about how well a camera understands light, texture, and movement. The Sony 50MP Ultra-Sensing Camera in the TECNO CAMON 40 is engineered for maximum detail, clarity, and precision, even in conditions where most smartphone cameras struggle.

Experts highlight its ability to capture natural skin tones, enhance depth, and deliver professional-level sharpness, ensuring that whether you’re shooting up close or from a distance, the results are nothing short of breathtaking.

Seamless, Intelligent, and Effortlessly Stunning


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Photography should never feel complicated, and with the TECNO CAMON 40, it isn’t. With advanced AI processing, experts emphasize how the CAMON 40 ensures that every image is automatically optimized—no manual adjustments needed. It’s not just about taking pictures; it’s about experiencing photography in its most effortless form.

The TECNO CAMON 40 is not just another camera phone—it’s the device that will redefine how people capture and create. For photography lovers, content creators, and everyday users who demand the best, this is the moment to upgrade.

The game has changed. The future of smartphone photography is here. Follow TECNO on Instagram, Facebook, and X to witness the CAMON 40 redefine photography for a new generation.

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Develop your brain functionality with these 12 foods

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The brain is one of the most powerful organs in the human body, responsible for memory, decision-making, learning, and overall

read more Develop your brain functionality with these 12 foods


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Elevate Every Live Moment: OPPO Launches New Reno13 Series with Revolutionary AI Photography and Innovative Design

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OPPO today launched its latest series of AI phones, the OPPO Reno13 Series, featuring the Reno13 5G, and Reno13 F 5G, in market, bringing flagship-like AI features and all-around performance to a broader audience.

Equipped with AI Livephoto, AI Editor, and underwater photography supported by IP66 / IP68 / IP69 Water and Dust Resistance, the Reno13 Series combines powerful hardware and intuitive software with sleek, durable design to meet the needs of creators, gamers, and everyday users, setting a new standard for smartphones with no compromises in performance and AI capabilities.

Premium AI Features Made Accessible

The Reno13 F 5G delivers advanced AI capabilities previously reserved for flagship smartphones, serving not only as an AI imaging expert but also as a productivity tool tailored to the daily needs of professionals.

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Refined Craftmanship and Durable Design

Drawing inspiration from the majestic wings of butterflies, the Reno13 Series features a bold new design representing a harmonious fusion of technology and fashion.

On the Reno13 5G, a seamless One-piece Sculpted Glass back cover gives the phones an elegant, refined curvature with enhanced durability, while an Aerospace-grade Aluminum Frame provides 200% greater yield strength than a plastic frame, as well as 20% improved resistance to bending and 36% improved drop resistance. Through these enhancements and more, both models offer an optimal balance in lightweight construction and strength.

The Reno13 5G weighs 181g with a thickness of 7.24mm for Plume White and 7.29mm for Luminous Blue, the series’ distinct design is further enhanced across a range of premium colorways. The Reno13 F 5G comes in four vibrant colors, each featuring the same Urban Avant-Garde Aesthetic of the Reno13 series in an even slimmer profile, the Reno13 5G IS in Plume White and Luminous Blue, and the Reno13 F 5G in Plume Purple, Graphite Gray, Skyline Blue, and Luminous Blue.

The  Reno13 5G feature a 1.5K OLED display with support for a 120Hz refresh rate and a 93.8% and 93.4% screen-to-body ratio respectively. Both displays are also certified for HDR10+, Amazon HD&HDR, and Netflix HD&HDR.


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Reno13 5G 

Reno13 F 5G

Get Creative with Underwater Photography on the World’s First Caseless Underwater Phone

With an IP66 / IP68 / IP69 Water and Dust Resistance rating across all models, the Reno13 Series offers exceptional protection against water and dust. Not only are the phones shielded against splashes of water up to 80°C, they can also remain submerged in water up to 2 meters deep for 30 minutes, unlocking all-new ways for users to explore and create in the world around them. 

Backed by industry-leading water resistance capabilities, Reno13 Series phones support underwater photo and video recording without the need for external waterproof casings or accessories.  All models feature a dedicated Underwater Mode with independent color tuning for distortion-free, lifelike shots, and physical button control for effortless underwater operation.

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Additionally, an advanced one-tap drainage mechanism expels water from the device within seconds to maintain optimal performance. Together, the powerful design and features enable users to explore underwater photography with unprecedented ease and reliability, setting a new standard for durability and creativity on mobile phones.

Elevating Photography Experiences with AI Innovations

OPPO takes mobile photography to new heights on the Reno13 Series with a collection of powerful AI features designed to help users capture every lively moment in vibrant detail.

AI Livephoto redefines dynamic photography with ultra-clear, high-definition images combined with an incomparably smooth and stable shooting experience. Using EIS stabilization and dynamic frame expansion technology, the feature minimizes frame drops while enhancing image sharpness to create one of the smoothest and most reliable Livephoto experiences yet. A full suite of AI-enabled post-editing and creative enhancements tools, including make-up effects and filters, together with Pro XDR technology provide further freedom to personalize memories effortlessly. 

The Reno13 Series also takes a big step in removing compatibility barriers between different smartphone ecosystems. Through the all-new Tap-to-Share feature, the phones are among the first Android devices to support direct sharing of Livephotos with iOS devices (with NFC capability) , while support for AI Livephoto sharing across popular social media platforms, including TikTok7, Instagram, and WhatsApp, makes it easier than ever to share content between friends, family, and followers.

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Another brand-new feature on the Reno13 Series is AI Motion, which leverages advanced generative AI technology to transform still images into vibrant three-second videos with near-2K quality. By adding lively micro-motion effects or time-lapse animations to still photos like starry skies or bustling streets, AI Motion can rejuvenate any photo into a dynamic Livephoto without any professional editing skills needed. 

Alongside these features, the Reno13 Series’ AI Editor introduces a suite of tools that transform ordinary shots into professional-grade images.

  • AI Clarity Enhancer sharpens distant scenery to make even far-off objects like landscapes or architectural details appear crystal clear.

  • AI Unblur brings clarity to previously blurry photos, ensuring every moment is captured with lifelike precision.

  • AI Reflection Remover eliminates glass reflections, allowing users to capture scenery through windows with minimal interference.

The Reno13 5G, both the front and rear cameras support 4K Ultra Clear video recording, capturing video that’s four-times as clear as standard 1080P video and filled with richer details.

The 3.5× Telephoto Camera on Reno13 Pro 5G

Enhanced AI for Productivity and Efficiency

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Alongside AI-driven enhancements in photo and video, the Reno13 Series also taps into the power of AI to boost efficiency in everyday life and work. The series offers innovative AI features like Documents—a standalone app for professionals to summarize, edit text or even extract charts for editing directly on the document with the help of AI. 

Meanwhile, the AI Assistant for Notes offers AI-driven tools for formatting, editing, content expansion, and style variations. These capabilities are complemented by the upgraded AI Toolbox 2.0, which is included via the sidebar to offer real-time spell checks, translations, text rewriting, and suggestions in multiple languages based on intelligent understanding of the user’s current task.

The Ultimate Gaming Experience with Superior Performance

Equipped with a custom MediaTek Dimensity 8350 mobile platform optimized in partnership with MediaTek, the Reno13 5G set a new standard in mobile performance. Built on a cutting-edge 4nm process, the Dimensity 8350 features an 8-core CPU configuration with a main frequency of up to 3.35GHz, offering a 20% boost in performance while reducing peak power consumption by 30%. This enables exceptional performance with high power efficiency, delivering a smoother, more agile gaming experience, high-definition photography, and robust support for advanced AI features. 

Gaming sessions are further enhanced by an AI Multi-Cooling System featuring an expanded Vapor Chamber (VC). 

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Even during resource-intensive sessions, gameplay on the Reno13 series remains smooth and lag-free thanks to the upgraded AI HyperBoost gaming engine, which intelligently allocates resources and stabilizes frame rates, ensuring smooth gameplay. 

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