Business
Stanbic IBTC Pension Managers: A key partner in celebrating Nigeria's unsung pioneers at ART X Lagos 2024
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Stanbic IBTC Pension Managers: – As we reflect on…
As we reflect on the vibrant ART X Lagos 2024 fair, one of the partnerships that was significantly impactful was that of Stanbic IBTC Pension Managers. From 31 October to 03 November 2024, the ninth edition of West Africa’s premier art fair showcased Africa’s artistic ingenuity and cultural heritage, with the support of Stanbic IBTC Pension Managers. The theme for this year – “Promised Lands”, invited attendees to explore concepts of hope and freedom through real and imagined places. Stanbic IBTC Pension Managers, thanks to its commitment to fostering artistic expression and cultural dialogue, played an important role in creating a dynamic platform where artists from Africa and its diaspora could shine. The exhibition of the ‘Mark Makers: Unsung Pioneers’ project, proudly supported by Stanbic IBTC Pension Managers, paid tribute to remarkable Nigerians whose valuable contributions have often gone unnoticed yet have significantly shaped the nation’s identity. The exhibition highlighted various individuals who embodied courage, creativity, and innovation. Notable figures included Jonathan Adagogo Green, Nigeria’s first professional photographer, and Nana Asma’u, a pioneering advocate for women’s education. Their inspiring journeys, along with innovators like Professor Augustine Njoku-Obi, who developed a cholera vaccine, and Mohammed Bah-Abba, who created a food preservation method benefiting rural communities, resonated deeply with visitors. Tokini Peterside-Schwebig, the Founder of ART X Lagos, expressed her heartfelt appreciation for Stanbic IBTC Pension Managers’ partnership, stating, “Their support highlights our commitment to celebrating individuals who have contributed to Nigeria’s rich history of innovation, resilience, and intercultural understanding.” This collaboration exemplifies how corporate partnerships can elevate cultural celebrations, making a lasting impact on the community. Olumide Oyetan, Chief Executive of Stanbic IBTC Pension Managers, stressed the importance of recognising these unsung heroes. He remarked, “These trailblazers illuminate pathways of innovation and courage, reminding us that true greatness often stems from the boldness to challenge the status quo.” This vision aligns perfectly with ART X Lagos’s mission to honour those who have quietly shaped our society. The legacies of these extraordinary individuals inspire a re-evaluation of our history and encourage the next generation to aspire to greatness. Through this collaboration, the exhibition served as a reminder that the courage to innovate and break barriers is essential for a brighter future. As ART X Lagos 2024 ends, we are filled with a renewed sense of purpose, thanks to Stanbic IBTC Pension Manager’s commitment. The stories shared, artworks displayed, and discussions ignited reflect a collective ambition to celebrate African excellence. #FeaturedPost
#Stanbic #IBTC #Pension #Managers #key #partner #celebrating #Nigeria039s #unsung #pioneers #ART #Lagos
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Business
Nigerian makes history in U.S. University as first to earn MSc in Catastrophe Modeling
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Urinrin Otite, a Nigerian, from Delta State, has made history by becoming the first-ever graduate of the Master of Science
read more Nigerian makes history in U.S. University as first to earn MSc in Catastrophe Modeling
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Business
9 Low-budget marketing tricks to grow your business in Nigeria
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Nigerian businesses can use practical, affordable strategies to boost their brand without breaking the bank. With creativity, persistence, and careful planning, you can reach your target audience and build lasting customer relationships.
Here are 9 low-cost marketing tricks to help you grow your business in Nigeria;
1) Leverage Social Media Platforms
Social media remains a powerful tool for engaging customers. Use platforms like Facebook, Instagram, and Twitter to share updates, promotions, and behind-the-scenes stories about your business.
Join local groups and communities to interact with potential customers. Regular posts, customer engagement, and simple, informative content can go a long way in building your brand.
2) Collaborate with Other Local Businesses
Partnerships can help extend your reach. Team up with complementary businesses to host joint events or offer combined promotions. By pooling resources and cross-promoting to each other’s customer bases, both parties benefit from increased exposure without the need for significant additional spending.
ALSO READ: Top marketing trends to watch out for as a business owner
3) Participate in Community Events
Local markets, trade shows, and cultural events provide excellent opportunities to showcase your products or services. Setting up a modest stall or participating in community gatherings can increase your brand’s visibility.
Personal interactions at these events build trust and give you a chance to receive immediate feedback from potential customers.
4) Offer Customer Referral Programs
Word of mouth is a valuable asset in Nigeria. Encourage satisfied customers to refer friends and family by offering small incentives, such as discounts on future purchases or free add-ons.
A well-structured referral program not only increases your customer base but also builds loyalty, as people tend to trust recommendations from those they know.
5) Use Email Marketing
Collect email addresses from your customers and send regular updates about new products, promotions, and events.
Email marketing is cost-effective and allows you to maintain a direct line of communication with your audience. Tailor your messages to address the needs and interests of your customers for maximum impact.
EXPLORE: Boost your business with these tips to earn more reviews
6) Create Localised Content
Develop content that speaks directly to your local audience. Write blog posts, produce videos, or even record short podcasts discussing topics relevant to your community. When your content reflects the local culture and addresses regional concerns, it resonates more deeply, driving both engagement and brand loyalty.
7) Optimise for Local Search
Make sure your business appears in local search results by registering on directories such as Google Business and local listing services.
An optimised online presence helps customers find you easily when searching for products or services in your area. This strategy is especially useful for brick-and-mortar businesses looking to attract nearby customers.
8) Print and Distribute Promotional Materials
Traditional marketing methods remain effective in many parts of Nigeria. Design simple flyers, posters, or brochures that highlight your offerings and special deals. Distribute these in strategic locations such as markets, community centers, and busy streets. A well-designed print piece can capture the attention of passersby and drive foot traffic to your store.
9) Host Free Workshops and Demonstrations
Offering free workshops or product demonstrations is a direct way to engage potential customers. Whether it’s a cooking class, a beauty tutorial, or a tech demonstration, these events allow you to showcase your expertise while building trust. Attendees are more likely to become loyal customers if they experience your value firsthand.
By implementing these low-budget marketing tricks, you can effectively promote your business, increase your customer base, and drive sustainable growth.
With a focus on local engagement and practical strategies, your Nigerian business can flourish without the need for a large marketing budget.
RECOMMENDED: 6 tips to improve your business
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Business
8 Must-try digital trends transforming shopping in Nigeria
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With greater mobile connectivity and the widespread use of local fintech apps, buying and selling have become more interactive.
Secure mobile payments, online marketplaces with detailed product reviews, and virtual try-on features are helping consumers make smarter choices while giving retailers innovative ways to reach customers. We explore 8 essential digital trends that are reshaping the shopping experience for Nigerians.
These trends offer clear benefits for both consumers and businesses by simplifying transactions and making shopping easier and more reliable in Nigeria’s bustling market.
1) Mobile Payment Platforms
Services like Paga and OPay enable secure, fast cashless transactions. They simplify everyday purchases and help consumers manage their spending without the need for physical cash.
2) Social Commerce
Social media platforms such as Instagram and Facebook now incorporate shopping features, allowing businesses to sell directly through these channels. This integration offers small enterprises an effective way to reach customers without hefty marketing budgets.
ALSO READ: A valuable tool in digital marketing
3) Augmented Reality Try-Ons
AR tools let customers virtually try on clothing and accessories before making a purchase. This innovation increases confidence in online shopping by providing a realistic preview of products.
4) Omnichannel Retail Solutions
Modern retailers are blending online and offline experiences. Consumers can research products online and then visit stores to see them in person, or order online and pick them up in-store, ensuring a seamless shopping experience.
FURTHER READING: Govinder tasks advert agencies, online consultants on trends to shape digital landscape
5) AI-Driven Personalization
Artificial intelligence analyses customer behaviour to offer tailored product recommendations. This personalised approach enhances customer engagement and helps shoppers find exactly what they need.
6) Virtual Customer Service
Chatbots and virtual assistants provide immediate support on retail websites. They answer questions, guide users through the buying process, and resolve issues quickly, improving overall customer satisfaction.
7) Digital Loyalty Programs
Innovative loyalty apps reward regular customers with points, discounts, and exclusive offers. These programs foster customer retention by making shopping more rewarding over time.
8) E-commerce Platforms
Established platforms like Jumia and Konga continue to evolve with user-friendly interfaces, secure payment systems, and efficient delivery services. They offer a reliable alternative to traditional shopping, meeting a wide range of consumer needs.
These trends highlight how technology is not only making shopping more convenient but also creating a more interactive and customer-centric retail experience for Nigerians. Embracing these innovations can lead to smarter buying decisions and a more connected marketplace.
EXPLORE: FG, Google partner to position Nigeria as global tech hub
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