Leading commercial bank and Africa’s most agile company, Sterling Bank has announced the introduction of AlwaysOn by Sterling, a bold new feature on its OneBank platform that will give eligible customers up to ₦1 million extra every month -even when their account balances are running low. 

Launched on Workers’ Day 2025, the initiative is part of an ongoing movement to remove structural barriers to financial freedom and empower everyday Nigerians to move boldly, even in uncertain times.

AlwaysOn is a specialised, invitation-only feature for customers who maintain an active OneBank account for a while. It provides an advance to settle bills or make payments without delays, or any of the friction associated with traditional credit systems.

This is not just about funds, said Abubakar Suleiman, Chief Executive Officer of Sterling Bank. It’s about freedom and dignity. It’s about backing our customers with the trust and tools to act boldly when life demands it.

Suleiman emphasised that the new feature is not a product, it’s a logical shift in how the bank supports its customers.

We’re building a financial ecosystem designed for momentum -for people with grit, urgency, and dreams too big to wait. If you’ve banked with us, you’ve earned our confidence. Now you’ll have our backing to match, added Suleiman.

The introduction of AlwaysOn marks the next chapter in Sterling’s growing movement to create a fairer and more responsive financial system. It follows the Zero Transfer Fees initiative in April, which returned an estimated ₦13 billion to Nigerians by eliminating transfer charges across the OneBank platform. It also builds on Sterling’s Free Bus Ride initiative, which helped commuters get home from work for free during a time of intense economic pressure.

Together, these efforts reflect the bank’s bold, people-first approach to customer impact, now made possible by its adoption of SeaBaas, Nigeria’s first indigenous core banking platform.

We’re not the kind of bank that stands on the sidelines while Nigerians hustle, said Obinna Ukachukwu, Growth Executive for Retail and Consumer Banking. We removed the fees that slowed them down. Now we’re giving Nigerians the financial freedom to seize opportunity when it shows up. We’re on the pitch with them.

Sterling’s actions have sparked widespread public support and national recognition as they have continued to push the boundaries of what corporate citizenship can mean to everyday Nigerians. Notable icons from various fields have canvassed their support and praised the bank’s stance in redefining financial services, inspiring other institutions to follow suit. Nigerians are encouraged to apply to join the waitlist for the scheme when it goes live in later this month and ultimately, eligibility for up to N1M extra in relief advances.

About Sterling Bank

Sterling Bank is a leading Nigerian commercial bank and one of Africa’s most progressive financial institutions, widely recognized for its bold approach to customer advocacy and commitment to transforming lives through innovative solutions.

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From eliminating local transfer fees through its OneBank platform to championing inclusive access to capital, the bank has consistently led with impact. Renowned for its HEART of Sterling strategy, which focuses major investments into the Healthcare, Education, Agriculture, Renewable Energy, and Transportation sectors of the Nigerian economy, Sterling continues to build financial solutions that go beyond banking to enable dignity, mobility, and opportunity for millions of Nigerians.

Explore Sterling Bank offerings at sterling.ng.

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adidas Nigeria has officially announced the commencement of its Mid-Season Discount Sale, offering customers up to 50% off a wide range of products across all categories.

The sale is currently live and runs through 31st May, both in-store and online via .

This discount sales reinforces adidas’ ongoing commitment to delivering premium, high-quality products at accessible price points for consumers across the country. From performance footwear and apparel to lifestyle collections and streetwear staples, the mid-season sale provides an opportunity for new and existing customers to engage with the brand meaningfully.

With the growing demand for convenience in retail, adidas Nigeria is also placing strong emphasis on delivering a seamless digital shopping experience. The brand’s official website, , offers an intuitive and secure platform for customers to explore and shop the latest collections with ease.

Featuring detailed product information, secure payment options, and FREE nationwide delivery, the online store is built to ensure every Nigerian shopper can access the brand from the comfort of their home.

Shoppers can look forward to a wide selection of discounted items during the campaign. These include best-selling products such as the Ultraboost and Forum sneakers, Adicolor hoodies, track pants, training kits, Originals lifestyle wear, and performance gear designed for athletes and active individuals. Whether you’re shopping for sport, style, or everyday comfort, adidas is offering something for everyone at a significantly reduced price.

Speaking on the campaign, Ijeoma Arum, CEO of BrandCo Nigeria Ltd, the exclusive authorised franchise owner in Nigeria, noted:

“We believe every Nigerian deserves the opportunity to experience the quality, innovation, and heritage that adidas represents. This Mid-Season Sale reflects our mission to make premium fashion and performance wear more accessible, while deepening our connection with the local market.”

Since its official entry into Nigeria, adidas has demonstrated a clear intention to expand its presence and relevance within the region. Through strategic campaigns and targeted retail initiatives, the brand continues to invest in Nigeria, bridging the gap between global fashion and local consumer needs.

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“We want Nigerians to have the convenience of enjoying global brands and world-class shopping experiences locally. This initiative is also a way of giving back,” Arum added. “We recognise the loyalty and enthusiasm Nigerians have shown for the brand worldwide, and we’re committed to ensuring more people can own and enjoy adidas products in Nigeria.”

Customers are encouraged to take advantage of the limited-time offer, with availability subject to stock. Whether shopping for performance or everyday wear, the sale offers an excellent opportunity to purchase authentic adidas products at exceptional value.

Discounts are available In-Store at adidas retail locations in Lagos, Abuja and Port Harcourt and Online at Offer valid until May 31st.

Terms and conditions apply. While supplies last.

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