Sports

MMA Mainstream: UFC Continues To Attract New Global Fighting Fans

Published

Tuesday, 29 April 2025, 9:11 am

When you think of sports that contain fighting, pugilism, and contact of this kind, you will likely turn to boxing first and foremost.

MMA Mainstream: UFC Continues To Attract New Global Fighting Fans. These days, however, boxing has been joined by other similar sports that have swept the globe.

Grouped together, these are called MMA, standing for Mixed Martial Arts. Of course, martial arts have been popular for many, many years, with ancient roots and long-standing traditions in many nations.

MMA, however, is something of a different sporting beast, and it has become a behemoth in terms of commercialism, fans, and overall popularity worldwide. It is watched, betted on, attended, and enjoyed in many ways by millions, and that number is growing.

To get an idea of how popular it is, just one quick search will show you a plethora of UFC fight odds, and all the statistics that can help with placing such a wager too. As for attendance and viewing figures, they are also impressive, and online platforms dedicated to MMA are all over the internet.

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So, for the uninitiated (and just to ensure we’re all on the same page about this), MMA is a hybrid combat sport. It is one that includes and incorporates a range of traditional and common techniques from other disciplines. These include sports such as boxing, wrestling, judo, jujitsu, karate, and Muay Thai.

As MMA continues to grow, it is becoming watched around the world, and, to put it rather mildly, global fighting fans love it. So what has taken this previously somewhat niche, less covered and watched combat sport to such worldwide popularity, especially with so much other sport vying for fans’ attention? Let’s dig a little deeper and see what we can unearth.

Superstars, Super Fights, And Stellar Coverage: UFC Fans More Engaged Than Ever

The UFC is now such a worldwide sporting phenomenon that it has entire networks, streaming channels, apps, websites, and all kinds of social media content dedicated to it.

From showing live bouts on streaming services to engaging fans with superstars through their own social media accounts, the UFC is not just more mainstream; it is more connected to supporters than ever before. Add to this the massive, big-money, high-octane, and globally-televised bouts and you will begin to see how the UFC community has emerged and grown exponentially.

Whether it is mighty Max Holloway or the legend that is Conor McGregor, the ever-popular Israel Adesanya, or the always colourful Charles Oliveira, UFC superstars now use their own social media to promote not just the sport, but their connection with their devoted fans.

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Some have millions of followers and in terms of UFC engagement, that’s great news. These and the other official channels used by promoters and owners are delivering content that fans lap up, and indeed contribute to themselves.

Of course, people still love boxing and, in terms of long-term history, and since the Queensbury rules first made it what it has become today, it is hard to beat. That said, MMA and the UFC have come a long way from their genesis and are certainly giving boxing a run for its money. Talking of money, part of creating this global community of MMA and UFC fans has been about making the sport more commercially successful. And oh, how they have done that!

Again, attracting global sports fans, some of whom will have been MMA fans from before the days of the UFC, has been one of the true successes and has, in and of itself, ensured that this sport has entered into the mainstream. Whole channels now spend days and weeks before the big bouts analysing and dissecting everything about the UFC, with previews from experts and content that brings fans closer to the action.

Add to that the worldwide coverage on television and online, and you will see all the ingredients that got MMA and the UFC where they are today.

MMA Is Sport That Excites, Exhilarates, and Entertains In Equal Measure

Put simply, sport is entertainment. Billions of sports fans around the world watch, talk about, read online content dedicated to, and often live and breathe their chosen sports. It is not just about the sporting contest; it is also about the hype, the build-up, the razzmatazz and yes, the off-field entertainment that now forms an integral part of so many sporting occasions. Few sporting contests harness this as well as the pure entertainment that is MMA and the UFC.

Thanks to this commercial success as a form of premium sporting entertainment, the UFC has managed to become a business way beyond the confines of the bouts themselves.

Even so, the UFC Live part of the commercial operation is setting new MMA revenue records for fight after fight, and that’s before all the merchandise sales and PPV money that is attached to all this.

When it comes down to it, the reasons for this success are many, but the way MMA and the UFC have become a pure, exhilarating, adrenalin-fuelled, prime-time entertainment format and sport is certainly quite a journey!

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France’s greatest ever player worried about ‘lost’ Mbappe at Real Madrid

Published

5 months ago

November 30, 2024

John

Frances greatest ever player worried about ‘lost Mbappe at Real

France’s greatest ever player – Kylian Mbappe has struggled…

Contents

Kylian Mbappe has struggled to make the impact expected of him at Real Madrid Mbappe’s form raises alarms with Platini Platini hopes for Mbappe resurgence

Kylian Mbappe has struggled to make the impact expected of him at Real Madrid

Michel Platini, one of the most iconic figures in French football history, has voiced concerns about Kylian Mbappe’s form, describing the Real Madrid star as “lost on the pitch.”

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The remarks come as the 25-year-old struggles to replicate his previous heights both for club and country, sparking debate about his future at Real Madrid.

Mbappe’s form raises alarms with Platini

Platini, a pivotal figure in France’s 1984 European Championship triumph, expressed unease over Mbappe’s recent performances during an interview, saying, “A great champion must be reborn from his ashes, systematically.”

Michel Platini arriving at the Office of the Attorney General of Switzerland in August 2020 | Imago

Mbappe’s output this season has been inconsistent. While he has managed seven goals in 12 La Liga matches, his Champions League record of just one goal in five appearances has drawn scrutiny.

His most recent performance against Liverpool, where he missed a penalty in a 2-0 defeat, has raised questions about his suitability for Real Madrid.

France’s greatest ever player — France striker Kylian Mbappe (L) and coach Didier Deschamps (R) prepare for a Euro 2020 clash with Germany

On the international stage, Mbappe’s absence from the French squad in recent windows has also been a source of concern after manager Didier Deschamps opted to omit him, citing it as a move in the best interests of all parties.

Platini hopes for Mbappe resurgence

Additionally, off-the-field controversies have added to the pressure as in October, Swedish media reported allegations of misconduct against Mbappe, claims which his legal team firmly denied as baseless.

Despite the challenges, Platini remains hopeful that Mbappe’s current struggles will serve as a temporary setback rather than a defining period.

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With Real Madrid central figure Vinicius Junior sidelined through injury, the onus is on Mbappe to lead the team in pursuit of their goals.

Fans will be hoping for Mbappe’s resurgence soon, starting with their LaLiga game against Getafe this weekend.

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Cristiano Ronaldo and Georgina Rodriguez abandon big mansion for smaller house in Saudi Arabia

Published

5 months ago

November 30, 2024

John

1732958069 Cristiano Ronaldo and Georgina Rodriguez abandon big mansion for smaller

Cristiano Ronaldo and Georgina – The Saudi power couple…

Contents

The Saudi power couple have opted for a new luxury space in Riyadh.From luxury hotel to a new family haven: Ronaldo and Georgina’s new home

The Saudi power couple have opted for a new luxury space in Riyadh.

Cristiano Ronaldo and Georgina Rodriguez have traded grandeur for comfort, leaving behind their sprawling Saudi Arabian mansion for a smaller but more homely abode in Riyadh. Georgina teased the transition with a glamorous Instagram video that has left her 64 million followers buzzing with curiosity.

Georgina teased the transition with a glamorous Instagram video on her stories that has left her 64 million followers buzzing with curiosity.

According to Marca, the video showcased a stunning transformation: from an empty, construction-filled space to an impeccably styled living room divided into three zones — two plush seating areas complete with TVs and a sophisticated dining section boasting an elegant table and chairs for ten.

The interiors feature gleaming white stone floors, modern gold-accented lighting, and enormous windows offering views of a lush garden with a glistening pool at its centre.

An additional indoor pool adds a touch of indulgence to the property.

Cristiano Ronaldo and Georgina Rodriguez | Instagram

Situated in Al Muhammadiyah, an elite district of Riyadh known for its Westernised vibe, the new home is perfect for the family.

Though smaller than their previous residence, it is looks tailored for a life of ease.

From luxury hotel to a new family haven: Ronaldo and Georgina’s new home

Cristiano Ronaldo and Georgina Rodriguez | Credit: Instagram(georginagio)

When Ronaldo made his high-profile move to Al-Nassr almost two years ago, the family initially stayed at the ultra-luxurious Four Seasons hotel.

They later settled into a palatial home that has since been rented out, although the price remains a mystery.

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Their decision to downsize has sparked plenty of chatter online.

Fans speculate whether this move marks a shift in priorities for the power couple.

Meanwhile, Ronaldo, 39, continued his explosive start to the season with Al Nassr on Friday night, bagging a brace in their 2-0 win against Damac in the Saudi Pro League.

So far this season, the Portuguese legend has scored nine times, while registering two assists in 11 league games.

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2018 World Cup star hails Super Eagles captain Troost-Ekong’s ‘deserved’ FIFA The Best recognition

Published

5 months ago

November 30, 2024

John

1732947189 2018 World Cup star hails Super Eagles captain Troost Ekongs deserved

2018 World Cup star – Super Eagles captain William…

Contents

The Saudi power couple have opted for a new luxury space in Riyadh.From luxury hotel to a new family haven: Ronaldo and Georgina’s new home

Super Eagles captain William Troost-Ekong was nominated for the Defender of the Year in FIFA The Best.

William Troost-Ekong, captain of the Super Eagles, has continued to receive praise for the prestigious recognition from FIFA after being nominated for The Best Defender of the Year award.

This accolade is a reward for his impressive performances both at club level and during international competitions, particularly his standout role in the Africa Cup of Nations (AFCON) 2023, where he not only scored three goals but also earned the tournament’s Most Valuable Player award.

Super Eagles midfielder Wilfred Ndidi and his Leicester City will continue the season under Man United icon Ruud van Nistelrooy as new boss.

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FIFA announces Paul Onuachu as a nominee for the Puskas Award.

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The nomination has sparked celebrations among fans and fellow players, with former Hapoel Be’er Sheva midfielder John Ogu, who played alongside Troost-Ekong during Nigeria’s campaign in the 2018 FIFA World Cup, the latest.

Ogu took to social media to express his pride in Troost-Ekong’s achievements, stating; “I’m really proud of @WTroostEkong.. Congratulations on your success brotherly. You deserve it all.”

His comments reflect the sentiment shared by many who recognise Troost-Ekong’s contributions to Nigerian football.

In response to Ogu’s heartfelt message, Troost-Ekong expressed gratitude: “Thanks brother I appreciate you. Some amazing memories together big OGU 30.”

Troost-Ekong’s nomination places him among a select group of elite defenders globally, as he competes for the title alongside prominent names such as Arsenal’s Gabriel Magalhães and William Saliba, Real Madrid’s duo of Antonio Rüdiger and Dani Carvajal, and Alessandro Bastoni of Inter Milan.

His recognition is a testament to his hard work and dedication throughout the year, especially during a remarkable AFCON campaign that saw Nigeria finish as runners-up.

Nigerians and most especially Super Eagles supporters eagerly await the announcement of the final winners at the FIFA Best Awards ceremony on December 10, 2024.

But whatever the case, Troost-Ekong’s nomination alongside Ademola Lookman, nominated in the attacker’s category, serves as a proud moment for Nigerian football, showcasing the talent and potential within its ranks.

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