His latest single, ‘Purr,’ marks his second collaboration with Ayo Maff, with whom he first made waves in 2024.

The song is inspired by the viral TikTok sound that has attracted the attention of both old and young social media users who are using the sound to showcase their beauty.

Shoday draws inspiration from this to share a message that everyone is beautiful and there’s light at the end of the tunnel.

‘Purr’ carries Shoday’s seamless ability to transform fleeting viral moments into timeless melodies that extend cultural relevance.

With its catchy, smooth beat and soulful production, the track pays homage to the power of a well-timed viral moment while celebrating authenticity and musical ingenuity. 

On this track, Shoday melds smooth melodies with a captivating beat that celebrates the power of a spontaneous viral moment, turning it into a timeless anthem for the present.

The track, released on April 16, 2025, follows the release of his viral hit single ‘Hey Jago’, which features Poco Lee and famous fashion entrepreneur Raman Jago.

This song is set to be another hit for the singer, who is becoming one of Afrobeats’ most prolific new artists, and has enjoyed co-signs from megastars like Davido.

With this release, Shoday and Ayo Maff display how social media trends and viral moments are continuing to shape Nigerian music.

This trend has continued to be popular in Afrobeats with Grammy-nominated star Asake, Seyi Vibez, and Blaqbonez all infusing viral TikTok sounds in their songs.

After more than a year on air, Wura, Showmax’s first Nigerian original telenovela, aired its final episode on Tuesday, April 15. 

The show, which debuted in January 2023, has been known for its layered characters, unpredictable twists, and exploration of ambition, power, and consequence.

Spanning three seasons and 260 episodes, Wura followed the life of Wura-Amoo Adeleke,  played by Scarlet Gomez, a woman who lived two drastically different lives: a loving wife and mother at home, and a ruthless CEO at work. 

This tension between personal image and professional ambition was a driving force throughout the show, and the finale brought that duality to a breaking point.

The last episode delivered a culmination of long-running conflicts. Secrets that had been brewing finally came to light. 

Relationships fractured, alliances shifted, and some characters paid the price for the choices they made. It wasn’t a neat ending, but it reflected the show’s willingness to sit in uncomfortable truths about human behaviour and morality.

Tensions between Wura and those closest to her reached their peak, and in the end, the story leaned into the consequences of unchecked ambition and manipulation, themes it had been building from the very first season.

Dr. Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice, shared in a statement:

“We are thrilled by the overwhelming response from fans who have been part of this journey since episode one. Wura has set a new benchmark for African originals on streaming platforms, and we couldn’t be prouder to have created a show that resonated so deeply with audiences across the continent.”

Adapted from South Africa’s The River, Wura was reimagined to reflect local culture and realities, set against the backdrop of gold mining in Iperindo, Osun State. 

While the plotlines occasionally veered into melodrama as telenovelas often do, the show struck a chord with many viewers through its grounded emotional arcs and the performances of its cast, including Yomi Fash-Lanso, Carol King, Ego Iheanacho, and Martha Ehinome.

The show’s impact extended beyond entertainment. With multiple nominations at the 2024 Africa Magic Viewers’ Choice Awards, Wura proved that Nigerian stories told through serialised drama can compete and connect on larger platforms.

RECOMMENDED: ‘Eniola Badmus, you’re a devil’ – Actress Laide Bakare 

Now that Wura has ended, it leaves behind a mixed but notable legacy, a show that wasn’t afraid to take its time, stretch its characters, and present Nigerian audiences with a long-form drama that pushed beyond the ordinary.

ALSO READ: ‘Shoot your shot with sense’ – Actress Eucharia Anunobi schools Nigerians on DM etiquette

Veteran Nollywood actress and evangelist, Eucharia Anunobi, is using her platform to talk about DM etiquette. 

In an Instagram video, Anunobi passionately addressed what she believes is a frustrating and common pattern in how Nigerians initiate conversations in direct messages, especially on social media.

“I don’t get it. I really don’t get it. Why would you come to someone’s DM and write hi? Hello, Beauty. For crying out loud, you think we all have time to waste?”

With her signature poise and commanding tone, Anunobi expressed irritation over people who slide into her DMs with vague greetings and no clear direction. According to her, there’s no time for idle chatter in a world that moves so fast.

“Oh, so we should start chit-chatting. Hey, then I write hello, then you say ‘How are you?’ That’s fine. Come on, now. Man, shoot your shot, write your intentions, write where you’re going to, where you’re coming from, come on.”

For the actress, the issue isn’t just about politeness, it’s about being direct, intentional, and respectful of people’s time. Today, when everyone is busy chasing goals and managing multiple responsibilities, vague DM openers are simply not cutting it.

Her advice? If you’re reaching out to someone, especially a public figure, be clear and confident in your communication. Whether it’s for a business proposal, a compliment, a networking request, or even a romantic approach, clarity is key.

“Don’t you know what’s called grabbing your opportunity? Obviously, common sense is not common.”

Who is Eucharia Anunobi?

Eucharia Anunobi is a renowned Nollywood actress, producer, and ordained pastor. She gained prominence in the early 1990s with her role in the film Glamour Girls, where she portrayed Anita, a character that showcased her acting prowess and contributed to the film’s success .

Anunobi’s career spans over three decades, during which she has appeared in more than 90 films, including notable titles like Abuja Connection, Letters to a Stranger, and Foreigner’s God. 

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