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Insight Publicis Sweeps 2024 LAIF Awards, Named Agency of the Year with Historic Win

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Insight Publicis Sweeps 2024 – Lagos, Nigeria – November…

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Lagos, NigeriaNovember 25, 2024 – Insight Publicis, Nigeria’s leading creative advertising and marketing communications agency, has once again demonstrated its industry dominance by clinching the coveted Agency of the Year title at the 2024 Lagos Advertising and Ideas Festival (LAIF) Awards. With an unprecedented 327 points—more than double the scores of its nearest rivals—the agency has set a new benchmark for creative excellence and innovation.

Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gender Inclusion. The agency’s Creative Director, Esosa Osagiede, was also honored with the title of Most Outstanding Creative Advertising Professional of the Year, reinforcing Insight Publicis’ position as a leader in creativity, inclusivity, and strategic solutions.

Leadership Reflections on the Milestone

Esosa Osagiede, the award-winning Creative Director, attributed the agency’s success to its relentless pursuit of bold ideas and innovative strategies.”Winning Agency of the Year is a testament to our unwavering commitment to creativity and inclusivity. Our recognition for gender inclusion is particularly meaningful, as it underscores our belief that diversity fuels innovation and excellence. This moment belongs to our passionate team, whose dedication continues to inspire and push boundaries,” she said.

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For Dolapo Ogunbambo, Chief Operating Officer, the accolades signify more than just creativebrilliance—they represent the agency’s purpose-driven approach.”These awards go beyond recognition. They reflect the vision, resilience, and impact that defineInsight Publicis. We create campaigns that move people and deliver tangible results, and this achievement propels us to continue leading the industry into a bold new future,” Ogunbambo noted.

Adding to this sentiment, Dr. Tayo Oyedeji, Group CEO of Insight Redefini, highlighted the agency’s unique blend of global standards and local expertise.”Insight Publicis continues to demonstrate that creativity and impact go hand in hand. By combining global best practices with local insights, we deliver solutions that are not only innovative but also drive measurable business success. These accolades are a reflection of ourcommitment to delivering excellence for our clients,” he said.

Raising the Bar in Advertising

The record-breaking wins at LAIF and WIMCA are not just milestones for Insight Publicis but a statement about the future of advertising in Nigeria. The agency’s ability to craft campaigns that inspire, engage, and deliver results sets a benchmark for the industry.

About Insight Publicis

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With a legacy of groundbreaking campaigns and award-winning ideas, Insight Publicis has become synonymous with creativity and strategic impact. The agency’s innovative approach and commitment to diversity have made it a preferred partner for brands seeking transformative growth both in Nigeria and on the global stage.

As Insight Publicis looks to the future, its focus remains on pushing boundaries, redefining possibilities, and creating work that inspires and delivers.

For inquiries, please contact:
Name: Dolapo Ogunbambo
Title: Chief Operating Officer
Email Address: dolapo.ogunbambo@insightpublicis.com

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Man says he stands with Asake as he reveals what he would do if his abusive and absent father tries to return to his life

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A man whose father was abusive and absent has shared the extent to which his father abused his mother. He shared his story while reacting to a video of Asake’s father begging for help while claiming he has been abandoned by his popular son. The X user said he stands with Asake and shared his own story, narrating how his father scalded his mother with hot soup because he had a side chic. He said his father abandoned them afterwards and he would get violent if his father tries to rear his “ugly head” now. Screenshot 20250315 151458 X 1742052588Screenshot 20250315 151514 X 1742052603The post Man says he stands with Asake as he reveals what he would do if his abusive and absent father tries to return to his life appeared first on Linda Ikeji Blog.


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From Lagos to Potomac: How Nigerian women are shaping the Real Housewives franchise

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By Ayo Onikoyi

The Real Housewives franchise has become a cultural phenomenon, offering a front-row seat into the lives of powerful women balancing business, family, friendships and everything else in-between.

The franchise first became a global sensation in the U.S., and its influence extended to Africa, where Nigerian women are making waves both locally and internationally.

Across the Atlantic, The Real Housewives of Potomac (RHOP)’s Dr. Wendy Osefo has brought Nigerian representation, balancing her reality TV presence with a career as a professor, political commentator, and author. Born in Nigeria and raised in the U.S., Wendy has remained vocal about her heritage, often incorporating her cultural identity into conversations on the show.

Halfway through its third season, The Real Housewives of Lagos (RHOLagos) continues to deliver everything viewers signed up for, lavish lifestyles, power moves, and shifting friendships.

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With RHOLagos setting new standards for African reality TV and Wendy Osefo expanding Nigerian visibility on an international stage, the franchise continues to evolve while keeping its signature mix of glamour and real-life drama.

As the season unfolds, RHOLagos has kept audiences engaged with shifting alliances, business triumphs, and high-stakes confrontations. The Lagos cast: Adeola “Diiadem” Adeyemi, Carolyna Hutchings, Dabota Lawson, Laura Ikeji, Mariam Timmer, and Sophia Momodu are making it clear that beyond the designer outfits and exclusive events, real-life relationships and ambitions are at the heart of the show. Meanwhile, RHOP’s Wendy Osefo remains a standout personality in the franchise, balancing academia, media, and personal life all while embracing her Nigerian roots.

With reality TV becoming a key part of entertainment culture, Showmax is making it more accessible this March with the Shikini Deal, offering a limited-time-only deal on its General Entertainment plans from as low as N1,000. For those looking to catch up on RHOLagos or explore other must-watch shows, this presents a timely opportunity to do so at a lower cost.

As RHOLagos Season 3 heads toward its finale and fans in Africa catch up on Season 9 of RHOP courtesy Showmax, one thing is clear—Nigerian women are shaping conversations in reality TV, both at home and on the global stage. And with Showmax leading the charge in showcasing these stories, fans have a front-row seat to all the drama, success, and sisterhood that make the Real Housewives universe so compelling.

The post From Lagos to Potomac: How Nigerian women are shaping the Real Housewives franchise appeared first on Vanguard News.

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Drop coalition talks; come and join SDP – El-Rufai tells Atiku, Obi, Aregbesola

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Former Kaduna State Governor Nasir El-Rufai has asked opposition leaders and aggrieved stakeholders in the ruling All Progressives Congress (APC) to drop the idea of a possible future coalition and join the Social Democratic Party (SDP) instead.

El-Rufai, a former Federal Capital Territory (FCT) Minister, specifically called on former Vice President Atiku Abubakar, Labour Party presidential flag-bearer in 2023, Peter Obi, and former ministers Rotimi Amaechi and Rauf Aregbesola to join forces with him in the SDP.

He made the appeal in a recent interview with BBC Hausa, in which he pleaded with politicians to join the SDP to defeat President Bola Tinubu in 2027.

This follows his resignation from the APC on Monday, March 10, 2025, citing a misalignment of values with the ruling party.

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ALSO READ: El-Rufai meets Aregbesola, Bakare as speculations of APC defection grows

“My wishes and prayers are for Atiku Abubakar, Peter Obi, Rotimi Amaechi, Rauf, and all opposition leaders to come and join SDP, not to do a merger or to register a new political party.

“What pains me is that the government we supported and had confidence in would do well because we saw what Tinubu did in Lagos despite his challenges.

“We all know about his issues in Chicago, but we thought if he could replicate his work in Lagos for Nigeria, let’s support him. However, he failed,” he said.

The former Kaduna Governor affirmed that his presidential ambition in 2027 would depend on the party and the people’s will.

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ALSO READ: SDP youths accuse El-Rufai of attempting to hijack the party, reject his defection

“It is not for me to decide; it is the party and the people that will decide. Even when I was contesting for governor, it was people that met and convinced (Muhammadu) Buhari, and he called me and asked me to contest,” he added.


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