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Insight Publicis Sweeps 2024 LAIF Awards, Named Agency of the Year with Historic Win
Insight Publicis Sweeps 2024 – Lagos, Nigeria – November…
Lagos, Nigeria – November 25, 2024 – Insight Publicis, Nigeria’s leading creative advertising and marketing communications agency, has once again demonstrated its industry dominance by clinching the coveted Agency of the Year title at the 2024 Lagos Advertising and Ideas Festival (LAIF) Awards. With an unprecedented 327 points—more than double the scores of its nearest rivals—the agency has set a new benchmark for creative excellence and innovation.
Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gender Inclusion. The agency’s Creative Director, Esosa Osagiede, was also honored with the title of Most Outstanding Creative Advertising Professional of the Year, reinforcing Insight Publicis’ position as a leader in creativity, inclusivity, and strategic solutions.
Leadership Reflections on the Milestone
Esosa Osagiede, the award-winning Creative Director, attributed the agency’s success to its relentless pursuit of bold ideas and innovative strategies.”Winning Agency of the Year is a testament to our unwavering commitment to creativity and inclusivity. Our recognition for gender inclusion is particularly meaningful, as it underscores our belief that diversity fuels innovation and excellence. This moment belongs to our passionate team, whose dedication continues to inspire and push boundaries,” she said.
For Dolapo Ogunbambo, Chief Operating Officer, the accolades signify more than just creativebrilliance—they represent the agency’s purpose-driven approach.”These awards go beyond recognition. They reflect the vision, resilience, and impact that defineInsight Publicis. We create campaigns that move people and deliver tangible results, and this achievement propels us to continue leading the industry into a bold new future,” Ogunbambo noted.
Adding to this sentiment, Dr. Tayo Oyedeji, Group CEO of Insight Redefini, highlighted the agency’s unique blend of global standards and local expertise.”Insight Publicis continues to demonstrate that creativity and impact go hand in hand. By combining global best practices with local insights, we deliver solutions that are not only innovative but also drive measurable business success. These accolades are a reflection of ourcommitment to delivering excellence for our clients,” he said.
Raising the Bar in Advertising
The record-breaking wins at LAIF and WIMCA are not just milestones for Insight Publicis but a statement about the future of advertising in Nigeria. The agency’s ability to craft campaigns that inspire, engage, and deliver results sets a benchmark for the industry.

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About Insight Publicis
With a legacy of groundbreaking campaigns and award-winning ideas, Insight Publicis has become synonymous with creativity and strategic impact. The agency’s innovative approach and commitment to diversity have made it a preferred partner for brands seeking transformative growth both in Nigeria and on the global stage.
As Insight Publicis looks to the future, its focus remains on pushing boundaries, redefining possibilities, and creating work that inspires and delivers.
For inquiries, please contact:
Name: Dolapo Ogunbambo
Title: Chief Operating Officer
Email Address: dolapo.ogunbambo@insightpublicis.com
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China claims America is to blame for the Covid-19 pandemic

Beijing has claimed that America, not China, is to blame for the COVID-19 pandemic. In a white paper released on Wednesday, China’s State Council Information Office suggested the virus that killed 1.2 million Americans and at least 7 million people worldwide may have originated in the United States. The document appears to be a rebuttal to renewed backlash from the Trump campaign, which has doubled down on claims that Covid leaked from the Wuhan Institute of Virology (WIV), a lab known to be conducting coronavirus experiments. The white paper released by China’s State Council Information Office was meant to rebut the Trump Administration which has claimed the virus came from the Wuhan Institute of Virology (WIV) which was doing coronavirus experiments at the time. In the report, Chinese officials wrote: ‘The US government, instead of facing squarely its failure in response to Covid-19 and reflecting on its shortcomings, has tried to shift the blame and divert people’s attention by shamelessly politicizing SARS-CoV-2 origins tracing. ‘A thorough and in-depth investigation into the origins of the virus should be conducted in the United States. The United States should respond to the reasonable concern of the international community, and give a responsible answer to the world.’ The report goes on to say: ‘Substantial evidence suggested the COVID-19 might have emerged in the United States earlier than its officially-claimed timeline, and earlier than the outbreak in China.’ Many virologists and epidemiologists still believe that the coronavirus emerged in the human population after being transmitted between various animal hosts. The Chinese government said in its latest report that the US should not continue to ‘pretend to be deaf and dumb,’ but should respond to the legitimate concerns of the international community. The report comes after the White House launched a new Covid website earlier this month, where the official line is that the coronavirus escaped from the WIV labs while criticizing former President Joe Biden and top infectious disease specialist Dr Anthony Fauci. The Chinese government wrote in its white paper that in January 2020, ‘the US was aware that an epidemic of a novel coronavirus was spreading quickly within its borders’ and chose to ‘downplay the severity of the epidemic [on] multiple occasions compared Covid-19 to the flu, saying that it would disappear automatically one day. ‘The US has made China the primary scapegoat for its own mismanaged Covid-19 response. The US government’s indifference and delayed actions wasted the precious time China had secured for the global fight against the pandemic.’ The white paper goes on to allege that the virus has its roots in US soil, detailing respiratory disease outbreaks from May to October 2019 that the Chinese government alleges were Covid cases, though lab test results never concluded this. ‘A US CDC study revealed that out of 7,389 serological survey samples collected from nine states between December 13, 2019 and January 17, 2020, 106 were SARS-CoV-2 antibody positive. This suggests that the virus existed in the US before the first official case was identified,’ the white paper said.The post China claims America is to blame for the Covid-19 pandemic appeared first on Linda Ikeji Blog.
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Nigerian workers ‘worse off than ever’ under Tinubu – say labour leaders on May Day

As Nigerians marked May Day on Wednesday, the country’s leading labour unions – the Nigeria Labour Congress (NLC) and the Trade Union Congress (TUC) – issued a scathing critique of President Bola Tinubu’s economic policies, describing the plight of workers as the worst in the nation’s recent history.
The unions have renewed their demand for a review of the national minimum wage, currently set at ₦70,000, arguing that it no longer meets basic needs in the face of soaring inflation, new taxes, and increased tariffs.
Julius Laye, chairman of the TUC in Bayelsa State, said workers had been plunged into severe hardship following Tinubu’s removal of fuel subsidy on May 29, 2023, a move that triggered a wave of economic challenges.
“You know that the government introduced several taxes, and the hike in tariffs has impacted the workers negatively.
“The economic policies and the removal of subsidies have led to hyperinflation, so the minimum wage has become inadequate,” Laye said.
Labour Unions Slam Tinubu’s Economic Policies
He added that essential services, such as healthcare, have become unaffordable for most workers.
“Even the minimum wage is not enough to cover Medicare. Incidentally, they have money to fly out to seek better medical attention, but the Nigerian workers do not have the means to do so,” Laye said.
“We are worse off in this administration than we had ever been at any other time,” he concluded.
The unions stated that a new, realistic wage benchmark is necessary to restore dignity and ensure survival for Nigerian workers.
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Skydiver falls from plane and d!es in deliberate act to end her life

A woman who d!ed in a skydiving accident in County Durham has been named as 32-year-old Jade Damarell. The experienced skydiver, who had completed more than 400 jumps, fell to her de@th on Sunday, April 27, 2025, at Wrefords Farm in Shotton, County Durham. Company Sky-High Skydiving described her de@th as tragic, adding there were indications it was “a deliberate act taken to end her own life”. A coroner is yet to rule on the circumstances surrounding her de@th. Sky-High Skydiving said: “It is with great sadness that we confirm a tragic incident took place involving a valued member of our community. “Our thoughts are with her family and friends as they face this unimaginable loss. “We urge anyone in crisis to speak to someone or reach out to a mental health professional.” Wrefords Farm said: “Tragically, last Sunday 27/4/25 a woman lost her life after a parachute incident/accident, please join us in saying a prayer for her and her family, we ask the Lord to accept her into the kingdom of heaven and strength to her family. “We ask for our own and farms privacy for this deeply upsetting matter to be respected. God bless.” One of her friends said the community in Shotton is “devastated and deeply traumatised”. They told Mail Online: “Everyone is devastated and deeply traumatised by what happened because she was very much part of the skydiving community. “She was mad for the sport. In just the two days before she died, she did 11 jumps. She must have done 80 this year.” Durham Constabulary said: “A woman sadly d!ed following a skydiving incident near Peterlee. Police officers and colleagues from the ambulance service were called to the incident in Shotton Colliery at around 10.30am on Sunday. “Sadly, a woman in her 30s was pronounced de@d at the scene. Her de@th is not being treated as suspicious and a file will now be prepared for the coroner.” The post Skydiver falls from plane and d!es in deliberate act to end her life appeared first on Linda Ikeji Blog.
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