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Fuel hike, bad roads behind onion shortage – Anambra traders

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Fuel hike, bad roads – Fuel hike, bad roads…

Fuel hike, bad roads – Traders and buyers at…

Traders and buyers at Eke Awka Market, in Anambra State’s capital, have attributed the scarcity of onions to rising fuel prices and the country’s poor road network.

A News Agency of Nigeria (NAN) survey conducted on Tuesday revealed that onions, a key condiment used to spice food, have become increasingly difficult to find and afford.

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Obigaeli Nwokoye, a petty trader dealing in onions, explained that a few weeks ago, there was no onion available in the entire market due to bad roads. She added that suppliers from the northern part of the country faced delays, as the high cost of fuel and poor road conditions hindered transportation and logistics.

“Drivers coming from Kano face major challenges, which delay their deliveries to Awka.

“The government should address these issues and give special attention to food transporters to ensure a steady supply of food items.”

Mrs Chioma Okeke, another seller, shared that the price of a bag of onions had skyrocketed to ₦370,000, compared to ₦258,000 in November. She further noted that the price had steadily increased throughout the year, from between ₦70,000 and ₦90,000 in January to ₦110,000 to ₦170,000 around August/October.

“From November to December, the price jumped to between ₦250,000 and ₦300,000.”

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Mrs Doris Beluchukwu, a buyer, expressed frustration at the soaring prices and scarcity.

“Onions that used to cost ₦100 or ₦200 are now priced between ₦500 and ₦2,000,” she said.

She also urged the government to ensure its food regulatory agencies functioned effectively, as some of the food shortages might be artificial.

“Government needs to act quickly to ensure a steady supply of basic food items to markets across the country,” Beluchukwu added.

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Business

EFCC to closely monitor LG funds, Olukoyede warns chairmen

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The Chairman of the Economic and Financial Crimes Commission (EFCC), Ola Olukoyede, has cautioned local government chairmen across Nigeria to

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Nigerian makes history in U.S. University as first to earn MSc in Catastrophe Modeling

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Urinrin Otite, a Nigerian, from Delta State, has made history by becoming the first-ever graduate of the Master of Science

read more Nigerian makes history in U.S. University as first to earn MSc in Catastrophe Modeling


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9 Low-budget marketing tricks to grow your business in Nigeria

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Nigerian businesses can use practical, affordable strategies to boost their brand without breaking the bank. With creativity, persistence, and careful planning, you can reach your target audience and build lasting customer relationships.

Here are 9 low-cost marketing tricks to help you grow your business in Nigeria;

1) Leverage Social Media Platforms

Social media remains a powerful tool for engaging customers. Use platforms like Facebook, Instagram, and Twitter to share updates, promotions, and behind-the-scenes stories about your business.

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Join local groups and communities to interact with potential customers. Regular posts, customer engagement, and simple, informative content can go a long way in building your brand.

2) Collaborate with Other Local Businesses

Partnerships can help extend your reach. Team up with complementary businesses to host joint events or offer combined promotions. By pooling resources and cross-promoting to each other’s customer bases, both parties benefit from increased exposure without the need for significant additional spending.

ALSO READ: Top marketing trends to watch out for as a business owner

3) Participate in Community Events

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Local markets, trade shows, and cultural events provide excellent opportunities to showcase your products or services. Setting up a modest stall or participating in community gatherings can increase your brand’s visibility.

Personal interactions at these events build trust and give you a chance to receive immediate feedback from potential customers.

4) Offer Customer Referral Programs

Word of mouth is a valuable asset in Nigeria. Encourage satisfied customers to refer friends and family by offering small incentives, such as discounts on future purchases or free add-ons.

A well-structured referral program not only increases your customer base but also builds loyalty, as people tend to trust recommendations from those they know.

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5) Use Email Marketing

Collect email addresses from your customers and send regular updates about new products, promotions, and events.

Email marketing is cost-effective and allows you to maintain a direct line of communication with your audience. Tailor your messages to address the needs and interests of your customers for maximum impact.

EXPLORE: Boost your business with these tips to earn more reviews

6) Create Localised Content

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Develop content that speaks directly to your local audience. Write blog posts, produce videos, or even record short podcasts discussing topics relevant to your community. When your content reflects the local culture and addresses regional concerns, it resonates more deeply, driving both engagement and brand loyalty.

7) Optimise for Local Search

Make sure your business appears in local search results by registering on directories such as Google Business and local listing services.

An optimised online presence helps customers find you easily when searching for products or services in your area. This strategy is especially useful for brick-and-mortar businesses looking to attract nearby customers.

8) Print and Distribute Promotional Materials

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Traditional marketing methods remain effective in many parts of Nigeria. Design simple flyers, posters, or brochures that highlight your offerings and special deals. Distribute these in strategic locations such as markets, community centers, and busy streets. A well-designed print piece can capture the attention of passersby and drive foot traffic to your store.

9) Host Free Workshops and Demonstrations

Offering free workshops or product demonstrations is a direct way to engage potential customers. Whether it’s a cooking class, a beauty tutorial, or a tech demonstration, these events allow you to showcase your expertise while building trust. Attendees are more likely to become loyal customers if they experience your value firsthand.

By implementing these low-budget marketing tricks, you can effectively promote your business, increase your customer base, and drive sustainable growth.

With a focus on local engagement and practical strategies, your Nigerian business can flourish without the need for a large marketing budget.

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RECOMMENDED: 6 tips to improve your business


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