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‘Do things differently’ – Allyson Felix launches first-of-its-kind sports management firm focused on women’s sports

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Legendary American sprinter Allyson Felix is co-founder of a new sports management firm called Always Alpha, created to support the success of female athletes in all areas of their lives.

American track legend Allyson Felix has launched a first-of-its-kind sports management firm fully focused on women’s sports called Always Alpha.

Felix who retired in 2022 as the most decorated track and field athlete in American history with more than 30 medals overall at the Olympics and world championships level, has been an advocate for female athletes since her retirement.


Allyson Felix retired as the most decorated track and field athlete in American history

With the launch of her new firm Always Alpha as the co-founder, the seven-time Olympic champion said it was created to support the success of female athletes in all areas of their lives.

“The management firm is fully focused on women’s sports and the idea really came from my career and how I was able to put things together. I took a lot of missteps and I want to provide the next generation with that advice, with that guidance, so that they can have a great career and a nice transition when they’re done,” said Felix in an interview with @CBSMornings.

Moving on from the frustrations of not winning an individual medal at the Paris Olympic Games, British speed queen Dina Asher-Smith has one goal in mind ahead of next season: be on the Tokyo World Championships podium.

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When asked why the firm is fully focused on female athletes and why they should be considered as a first option, Felix said:

“Because we’re focused on women’s sports. I think oftentimes it’s been a one-size-fits-all all and it hasn’t been the idea of a woman being there. So we are here to bring all of their business together, to say we see you and you’re unique and we want to help you do things differently.”

Keeping up with off-season activities: Gabby Thomas and Akani Simbine enjoy vacation in different destinations

How track stars Gabby Thomas and Akani Simbine are enjoying their vacation in the off-season.

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The 38-year-old who recently became a member of the International Olympic Committee, also spoke on her role, vision for all female athletes and mothers, and how she played a vital role in creating a nursery at the Paris Games.

“It’s really just being the athletes’ voice. I get to be a part of the committee and I get to listen to the concerns of athletes and try to make things different.


Allyson Felix is a member of the IOC and helped create a nursery for mothers during the Paris Games

“We were so excited to bring the nursery to the Olympic village at the Paris Games…It was a space that felt like home and athletes could bring in their babies because it’s really hard to come into the village so they can have their babies while their competitions were taking place.”

 


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France’s greatest ever player worried about ‘lost’ Mbappe at Real Madrid

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Frances greatest ever player worried about ‘lost Mbappe at Real

France’s greatest ever player – Kylian Mbappe has struggled…

Kylian Mbappe has struggled to make the impact expected of him at Real Madrid

Michel Platini, one of the most iconic figures in French football history, has voiced concerns about Kylian Mbappe’s form, describing the Real Madrid star as “lost on the pitch.”

PAY ATTENTION: Stay updated with the Latest Football News from Pulse Sports.

The remarks come as the 25-year-old struggles to replicate his previous heights both for club and country, sparking debate about his future at Real Madrid.

Mbappe’s form raises alarms with Platini

Platini, a pivotal figure in France’s 1984 European Championship triumph, expressed unease over Mbappe’s recent performances during an interview, saying, “A great champion must be reborn from his ashes, systematically.”

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Michel Platini arriving at the Office of the Attorney General of Switzerland in August 2020 | Imago

Mbappe’s output this season has been inconsistent. While he has managed seven goals in 12 La Liga matches, his Champions League record of just one goal in five appearances has drawn scrutiny.

His most recent performance against Liverpool, where he missed a penalty in a 2-0 defeat, has raised questions about his suitability for Real Madrid.

France’s greatest ever player

France striker Kylian Mbappe (L) and coach Didier Deschamps (R) prepare for a Euro 2020 clash with Germany

On the international stage, Mbappe’s absence from the French squad in recent windows has also been a source of concern after manager Didier Deschamps opted to omit him, citing it as a move in the best interests of all parties.

Platini hopes for Mbappe resurgence

Additionally, off-the-field controversies have added to the pressure as in October, Swedish media reported allegations of misconduct against Mbappe, claims which his legal team firmly denied as baseless.

France’s greatest ever player

Kylian Mbappe had a night to forget for Real Madrid at Anfield.

Despite the challenges, Platini remains hopeful that Mbappe’s current struggles will serve as a temporary setback rather than a defining period.

With Real Madrid central figure Vinicius Junior sidelined through injury, the onus is on Mbappe to lead the team in pursuit of their goals.

France’s greatest ever player

Kylian Mbappe has struggled in front goal at Real Madrid | Imago

Fans will be hoping for Mbappe’s resurgence soon, starting with their LaLiga game against Getafe this weekend.

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Cristiano Ronaldo and Georgina Rodriguez abandon big mansion for smaller house in Saudi Arabia

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1732958069 Cristiano Ronaldo and Georgina Rodriguez abandon big mansion for smaller

Cristiano Ronaldo and Georgina – The Saudi power couple…

The Saudi power couple have opted for a new luxury space in Riyadh.

Cristiano Ronaldo and Georgina Rodriguez have traded grandeur for comfort, leaving behind their sprawling Saudi Arabian mansion for a smaller but more homely abode in Riyadh. Georgina teased the transition with a glamorous Instagram video that has left her 64 million followers buzzing with curiosity.  

Georgina teased the transition with a glamorous Instagram video on her stories that has left her 64 million followers buzzing with curiosity.  

According to Marca, the video showcased a stunning transformation: from an empty, construction-filled space to an impeccably styled living room divided into three zones — two plush seating areas complete with TVs and a sophisticated dining section boasting an elegant table and chairs for ten. 

The interiors feature gleaming white stone floors, modern gold-accented lighting, and enormous windows offering views of a lush garden with a glistening pool at its centre. 

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An additional indoor pool adds a touch of indulgence to the property.  



Cristiano Ronaldo and Georgina Rodriguez | Instagram

Situated in Al Muhammadiyah, an elite district of Riyadh known for its Westernised vibe, the new home is perfect for the family.

 Though smaller than their previous residence, it is looks tailored for a life of ease.  

From luxury hotel to a new family haven: Ronaldo and Georgina’s new home 

Cristiano Ronaldo and Georgina

Cristiano Ronaldo and Georgina Rodriguez | Credit: Instagram(georginagio)

When Ronaldo made his high-profile move to Al-Nassr almost two years ago, the family initially stayed at the ultra-luxurious Four Seasons hotel. 

They later settled into a palatial home that has since been rented out, although the price remains a mystery.  

Their decision to downsize has sparked plenty of chatter online. 

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Fans speculate whether this move marks a shift in priorities for the power couple. 

Cristiano Ronaldo and Georgina

Ronaldo scored both goals for Al Nassr in their 2-0 win against Damac in the Saudi Pro League | Imago

Meanwhile, Ronaldo, 39, continued his explosive start to the season with Al Nassr on Friday night, bagging a brace in their 2-0 win against Damac in the Saudi Pro League.

So far this season, the Portuguese legend has scored nine times, while registering two assists in 11 league games.

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2018 World Cup star hails Super Eagles captain Troost-Ekong’s ‘deserved’ FIFA The Best recognition

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1732947189 2018 World Cup star hails Super Eagles captain Troost Ekongs deserved

2018 World Cup star – Super Eagles captain William…

Super Eagles captain William Troost-Ekong was nominated for the Defender of the Year in FIFA The Best.

William Troost-Ekong, captain of the Super Eagles, has continued to receive praise for the prestigious recognition from FIFA after being nominated for The Best Defender of the Year award. 

This accolade is a reward for his impressive performances both at club level and during international competitions, particularly his standout role in the Africa Cup of Nations (AFCON) 2023, where he not only scored three goals but also earned the tournament’s Most Valuable Player award.


Super Eagles midfielder Wilfred Ndidi and his Leicester City will continue the season under Man United icon Ruud van Nistelrooy as new boss.

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2018 World Cup star

FIFA announces Paul Onuachu as a nominee for the Puskas Award.


The nomination has sparked celebrations among fans and fellow players, with former Hapoel Be’er Sheva midfielder John Ogu, who played alongside Troost-Ekong during Nigeria’s campaign in the 2018 FIFA World Cup, the latest.

Ogu took to social media to express his pride in Troost-Ekong’s achievements, stating; “I’m really proud of @WTroostEkong.. Congratulations on your success brotherly. You deserve it all.” 

2018 World Cup star

William Troost-Ekong captained the Super Eagles at AFCON 2023 (Photo Credit: Troost-Ekong/X)

His comments reflect the sentiment shared by many who recognise Troost-Ekong’s contributions to Nigerian football.

In response to Ogu’s heartfelt message, Troost-Ekong expressed gratitude: “Thanks brother I appreciate you. Some amazing memories together big OGU 30.” 

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2018 World Cup star

Super Eagles midfielder John Ogu (Photo Credit: John Ogu/IG)

Troost-Ekong’s nomination places him among a select group of elite defenders globally, as he competes for the title alongside prominent names such as Arsenal’s Gabriel Magalhães and William Saliba, Real Madrid’s duo of Antonio Rüdiger and Dani Carvajal, and Alessandro Bastoni of Inter Milan.

His recognition is a testament to his hard work and dedication throughout the year, especially during a remarkable AFCON campaign that saw Nigeria finish as runners-up.

2018 World Cup star

William Troost-Ekong was AFCON 2023 MVP. (Credit: Troost-Ekong/FB)

Nigerians and most especially Super Eagles supporters eagerly await the announcement of the final winners at the FIFA Best Awards ceremony on December 10, 2024. 

But whatever the case, Troost-Ekong’s nomination alongside Ademola Lookman, nominated in the attacker’s category, serves as a proud moment for Nigerian football, showcasing the talent and potential within its ranks.

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