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Code for longevity decoded: These things can extend our life

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Code for longevity decoded: – Code for longevity decoded:…

Code for longevity decoded: – Longevity depends not only…

Longevity depends not only on our genes, but also to a large extent on our lifestyle. Scientists agree that small changes in our daily lives can have a big impact on lifespan. Studies show that up to 70% of our lifespan is influenced by environmental factors. Factors such as social relationships, nutrition, exercise and environmental toxins play a crucial role. 

Social connections increase lifespan

Close social relationships are an undervalued key to longevity. Studies, including one by Harvard Medical School, show that people with strong social networks live up to 50% longer than those who are lonely. Isolation and loneliness significantly increase the risk of heart disease, depression and dementia. Researchers have found that loneliness increases mortality rates to a similar extent as smoking or being severely overweight.

Loneliness shortens life

According to the WHO, social isolation represents a global health crisis that promotes both physical and mental illness. Studies show that loneliness can be as harmful as smoking 15 cigarettes a day. Chronic stress caused by isolation significantly increases the risk of heart attacks, strokes and depression.

In 2018, the UK responded to the growing problem by creating the world’s first office of Minister for Loneliness. The aim is to encourage people to rebuild social contacts and strengthen networks. Initiatives such as ‘The Great Get Together’, inspired by the late MP Jo Cox, promote community gatherings and social interaction.

In Japan, where loneliness among older people is particularly widespread, programmes such as ‘Ibasho Cafés’ have been set up, where senior citizens can meet regularly, cook and exchange ideas. These meetings not only reduce loneliness, but also give people a sense of purpose and a new meaning to life.

Community activities are an effective way to break the isolation. Sports groups, cultural events and book clubs not only provide entertainment, but also the chance to make new friends. Studies show that volunteering can also have a healing effect. People who volunteer report increased well-being and lower stress.

Reducing environmental toxins

Harmful environmental factors have a significant impact on quality of life. Smoking remains one of the biggest risk factors for premature death. According to the WHO, around eight million people worldwide die each year as a result of tobacco use. Cigarettes cause lasting damage to the heart and lungs and drastically shorten lifespan.


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Recent studies show that vapes could be a less harmful alternative. Although not risk-free, they contain fewer carcinogenic substances than conventional cigarettes. At the same time, air pollution is having an alarming impact on health. The report ‘State of Global Air 2023’ shows that polluted air causes around seven million deaths worldwide each year.

Air quality is crucial to life

The quality of the air we breathe has a direct impact on our health and lifespan. Clean air significantly reduces the risk of respiratory diseases and heart attacks. Cities with high levels of air pollution, such as Delhi or Beijing, illustrate the harmful effects of long-term exposure to pollutants. According to the BBC, Delhi’s levels of particulate matter are often many times higher than the World Health Organization’s recommended limits, leading to an increase in respiratory diseases.

Measures to improve air quality

Various strategies can improve air quality. Planting trees in urban areas helps to absorb pollutants and produce oxygen. The BBC reports that cities like London have launched initiatives to create more green spaces to combat air pollution. Using public transport reduces the number of vehicles on the road and thus emissions. In cities like Copenhagen, promoting bicycle traffic has led to a significant reduction in air pollution. Using air filters indoors can also reduce exposure to pollutants.

More exercise

Physical inactivity is a significant health risk worldwide and affects quality of life and mortality across all age groups. According to the World Health Organization (WHO), 27.5% of adults worldwide do not get enough exercise, with women (31.7%) more affected than men (23.4%).

The situation is alarming among children and adolescents. A study by the Federal Institute for Population Research shows that during the COVID-19 pandemic, the physical activity of children and adolescents has dropped drastically, which could lead to permanent health damage.

The problem is further exacerbated in older age. According to a survey, 62% of people over 60 shows a significant lack of exercise. The problem becomes even more acute with increasing age: almost half (45%) of people over 80 no longer engage in any intensive activity.

A lack of exercise makes you ill

A lack of exercise increases the risk of numerous chronic illnesses such as cardiovascular diseases, type 2 diabetes and certain types of cancer. According to estimates, a lack of exercise even shortens life expectancy: the lifespan for less active men is half a year shorter, for women it is even one and a half years shorter. It is assumed that around seven percent of all deaths in Germany are due to a lack of physical activity.

To counteract these negative trends, the WHO recommends that adults should engage in at least 150 minutes of moderate physical activity per week. For children and adolescents, at least 60 minutes of exercise per day is recommended.

Healthy eating: the health effects of processed and fast foods

The consumption of highly processed foods and fast food has increased worldwide and is associated with various health problems. These foods are often high in sugar, salt and unhealthy fats, while being low in essential nutrients. According to a study in the British Medical Journal (BMJ), regular consumption of such products increases the risk of obesity, high blood pressure, type 2 diabetes and cardiovascular disease.

Processed food and disease risk

A publication by the British health authority Public Health England summarises the current state of research on the link between the consumption of highly processed foods and the occurrence of overweight, obesity, high blood pressure, metabolic syndrome, type 2 diabetes, cardiovascular diseases and allergies.

Fast food, which is often synonymous with highly processed foods, also contributes to these health problems. According to a study by the Royal College of Paediatrics and Child Health, 31% of children and adolescents in the UK consume more than two portions of fast food per week, with the proportion increasing with age.

The health effects are alarming. A study by the University of Vienna and the International Agency for Research on Cancer shows that the consumption of highly processed foods increases the risk of multiple diseases. To counteract these risks, experts recommend a diet rich in unprocessed foods such as fruits, vegetables, whole grains and lean proteins.

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Zikoko Launches HER — A Docuseries Spotlighting the Power and Grit of Nigerian Women

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Culture publication Zikoko, a flagship brand of Big Cabal Media, is proud to announce the launch of HER, a powerful new docuseries spotlighting the lives and stories of Nigerian women who are owning their economic power across different socio-economic strata. 

From tech to beauty to entrepreneurship, HER captures the resilience, drive, and intentionality of Nigerian women who are shaping culture and building legacies — often behind the scenes. 

Produced and directed by Aisha Nana Salaudeen, a multi-award-winning journalist and storyteller best known for her work on CNN African Voices, HER blends immersive storytelling with raw, honest conversations that reflect the complexity of womanhood in Nigeria. 

By virtue of being a woman, these women have experiences I can empathise with, said Salaudeen, speaking about the project. 

Access to economic power is literally the story of my life. Even when personal experiences don’t align exactly, being a woman makes it easy to understand the nuances in these stories. I wanted to highlight women who may not be forward-facing but are doing powerful, transformational work.

HER is launching with two powerful episodes: 

  • Episode one focuses on Ibukun “IBK” Akinola, co-founder and Payments Director at PiggyVest, who has led the backend financial operations of one of Africa’s biggest fintech companies. In 2024 alone, PiggyVest paid out ₦835 billion to users under her leadership and that of her co-founders. 

  • Episode two follows Tara Oluwatomisin, a former professional footballer-turned-henna artist whose creative journey has taken her from Nigeria’s women’s league to working with stars like Tiwa Savage and Funke Akindele. Her story reflects the resilience and adaptability required to navigate Nigeria’s tough economic terrain. 

According to Anita Eboigbe, COO of Big Cabal Media and Executive Producer of the series, HER is not about representation but about reframing power. 

According to Eboigbe,

Zikoko has been covering the stories of diverse women for years on text and social formats and we thought to take it a step further with a docuseries so audiences can visualise these stories. 

We want viewers to see themselves in these women. To feel inspired, challenged, and affirmed. These are stories about navigating gender, class, faith, family and career in a society that often undermines women’s agency. 

HER: The docuseries is a love letter to the many ways Nigerian women show up and show out, Eboigbe added. 

The visual identity of the series was crafted by designer Mariam Omoyele, who chose the Amaryllis flower as the core motif. 

It represents resilience, she explained, a trait I saw consistently across the women. It felt right to surround them with something that symbolises their strength and beauty.

HER is part of Zikoko’s broader Shift the Story campaign, a cross-platform initiative aimed at reshaping narratives around gender equality, women’s economic power, and reproductive health. Using media and storytelling as vehicles for impact, the campaign pushes back on outdated norms and amplifies the voices of women who are often excluded from mainstream discourse. 

At its core, Shift the Story is about showing Nigerian women as agents of change and full people with autonomy actively contributing to society said Eboigbe. It’s also about inviting men to the table as allies, as listeners, as believers in the power of equity.

Each episode of HER will center a single woman, exploring her journey in depth and offering a personal but widely resonant look at how Nigerian women survive, lead, build, and thrive. 


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HER: The Docuseries launches Thursday, May 15 on Zikoko’s YouTube channel. For press inquiries, interviews, or media assets, please contact: projects@bigcabal.com 

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5 must-have seeds for managing PCOS naturally

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There are five nutrient-dense seeds that are rich in essential vitamins, minerals, and healthy fats that help women with PCOS.

These seeds balance hormones, reduce inflammation, support metabolic health, and improve overall wellness. Managing PCOS often requires a holistic approach, including lifestyle changes and targeted nutrition.

What Is PCOS?

Polycystic Ovary Syndrome (PCOS) is a common hormonal disorder affecting many women of reproductive age. In people with PCOS, the ovaries produce too much of a hormone called androgen, which can throw off the balance of other reproductive hormones. This imbalance often leads to irregular periods, missed cycles, and unpredictable ovulation.

This can lead to irregular menstrual cycles, weight gain, acne, insulin resistance, and fertility issues- all signs of PCOS. However, one simple yet powerful way to support your body naturally during this process is by incorporating healing seeds into your daily routine.

Let’s explore why these small but mighty foods are a must for anyone living with PCOS, and how to easily infuse them into your diet.

1. Flax Seeds

Flax seeds are a powerhouse of lignans, plant compounds that help regulate estrogen levels in the body. For women with PCOS who often experience estrogen dominance, flax seeds offer natural hormone-balancing support. They’re also rich in omega-3 fatty acids and fibre, which help reduce inflammation and support digestive health.

How To Use:

Grind flax seeds for better absorption and sprinkle them over smoothies, yoghurt, oatmeal, or salads. You can also stir them into soups or bake them into healthy muffins or energy bars.

RECOMMENDED: 5 early signs of menopause women aged 35–45 shouldn’t ignore

2. Chia Seeds

Chia seeds are excellent for stabilising blood sugar levels, a major concern in PCOS due to insulin resistance. It is high in soluble fibre and omega-3 fats. Chia seeds also promote satiety, improve digestion, and help manage weight.


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How to use:

Make chia pudding by soaking them in plant-based milk overnight, add them to smoothies, or stir them into oat porridge and baked goods.

3. Sunflower Seeds

Sunflower seeds are rich in vitamin E, selenium, and magnesium, nutrients that support hormone production, reduce PMS symptoms, and combat oxidative stress. Magnesium also helps regulate mood and energy, both of which can be affected by PCOS.

How To Use:

Snack on roasted sunflower seeds, or add them to salads and stir-fries for a crunchy, nutrient-packed boost.

4. Sesame Seeds

Sesame seeds are packed with zinc, selenium, and lignans. They are beneficial during the luteal phase of the menstrual cycle (after ovulation). They support progesterone production and aid in regulating estrogen levels. This makes them an essential seed in seed cycling for hormone balance.

How To Use:

Sprinkle sesame seeds on roasted vegetables or rice dishes, or incorporate them into homemade granola.

5. Pumpkin Seeds

Pumpkin seeds are high in magnesium, zinc, and omega-3s, nutrients essential for reducing inflammation and supporting androgen (testosterone) regulation. Since elevated androgens are common in PCOS and contribute to symptoms like acne and hair thinning, pumpkin seeds can help bring balance.

How To Use:

Eat them raw or roasted as a snack, blend into smoothies, or sprinkle over soups and cereals. Pumpkin seed butter is also a delicious, nutrient-rich spread.

Managing PCOS doesn’t have to mean complicated changes. By simply adding these five powerful seeds to your daily diet, you support your hormones, reduce inflammation, and nourish your body from the inside out. These seeds are a natural, affordable way to boost your PCOS wellness journey.

ALSO READ: 7 foods to incorporate into your diet if you have polycystic ovary syndrome


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MSport's MShola Meets Serhou Guirassy: From Digital Dreams to Passion In Action

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MSport’s newest TVC captures the universal journey of hope and tenacity that defines every fan’s love for football. It traces the “WhoIsMShola” story arc—where an ordinary supporter blossoms into a symbol of resilience—and scales up to a blockbuster partnership with Borussia Dortmund and Chelsea FC. 

With high-impact visuals and emotionally driven narration, the advert doesn’t just promote sports betting; it celebrates dreams, community, and the thrill of possibility. Whether you’re watching in Nigeria or Ghana, or anywhere across the continent, the message is clear: 

Everyone can be MShola.

MSport Fulfils a Fan’s Dream: Digital Meet with Serhou Guirassy

From thousands of entries across Africa, one name stood out—“Cobo.” A football blogger and lifelong BVB supporter, Cobo was selected through the #MSportSeekMShola campaign to host a one-on-one digital interview with Borussia Dortmund star Serhou Guirassy.

More than just autographs or football tips, the moment reflected the “Be Like MShola” ethos: unwavering belief and a shared love for the game. Guirassy spoke passionately about what makes Dortmund special—not just the football, but the way the entire city lives for the club. In his words, it’s “Dortmund before the city”—a deep-rooted bond that echoes the spirit of MShola.

Serhou Guirassy: From Dreamer to Dortmund Star

Guirassy’s move to Borussia Dortmund fulfilled a childhood dream inspired by legendary Champions League clashes against Bayern Munich. Although he arrived recovering from injury, stepping into the black-and-yellow kit was a personal triumph.

Signal Iduna Park isn’t just a stadium—it’s a monument. The Yellow Wall’s roar echoes like thunder, he said.

If he could relive one match, it would be Dortmund’s unforgettable win over Barcelona—a night when team spirit and crowd energy became one.

Watch the full interview with Serhou Guirassy on MSport’s official YouTube channel. 


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Beyond the Pitch: Inside Guirassy’s Mindset

Matchday for Guirassy is grounded in simplicity: balanced nutrition, restorative sleep, and mental focus. He eschews superstitions—no curated playlists or elaborate rituals—relying on steady routines to keep him sharp. 

Off the field, he discovered a childhood dream of firefighting, a testament to his selfless spirit that now powers his on-pitch work rate. Though not glued to social media, he shares candid training snippets on Snapchat before unwinding with family and a home-cooked meal.

MSport Meets Guirassy: Fun Facts from Behind the Scenes

Even under Champions League lights, Guirassy retains a serene focus, though hearing the anthem still sends chills down his spine. When asked to pick between a spectacular bicycle kick or a pinpoint free-kick, he opted for the spectacular:

Those moments stick with fans forever.

At training, Nico Schlotterbeck brings the laughs, while Felix and Ramy Bensebaini are surprisingly funny. For Guirassy, balancing competitive intensity with locker-room joy is the secret to strong team spirit.

Rapid-Fire Questions That Reveal Serhou Guirassy’s Football DNA

  • Favourite Pre-Match Meal? Pasta every time.

  • Win 5-4 or 1-0? “5-4—for more goals and memories.”

  • One Thing in Your Kit Bag? A pen—practical and sentimental.

  • Dream Pitch Superpower? Invisibility for perfect runs and surprise assists.

  • Sneakers or Boots? Sneakers off the pitch, always.

  • Best Dancer in BVB? Felix steals the show.

  • Messi or Ronaldo? “Messi, every single day.”

Join the MShola Movement: How to Qualify for MSport’s European Football Trip & Other Promotions

The MShola Trip is MSport’s most exciting reward yet—an unforgettable journey for true football fans.

To enter the draw:

  • Make your first-time deposit of ₦100 before May 25, 2025

  • Eligible for new and existing users who haven’t deposited before

Winners will enjoy:

  • Round-trip flights to Europe

  • Hotel accommodations

  • Match viewing experiences at Signal Iduna Park and Stamford Bridge

  • Full travel insurance coverage

Visit www.msport.com and make your deposit today.

This campaign turns passion into possibility—offering once-in-a-lifetime memories for fans across Nigeria and Ghana. MSport will also activate local communities with exciting offline experiences like pop-up fan zones and street football contests.

The journey to becoming MShola starts with one bold move. Don’t miss your chance.

Early Payout – Instant Wins with Two Goals Ahead

When your team leads by two goals, MSport’s Early Payout feature locks in your win instantly—no need to wait for the final whistle or fret over full-time scores. Available on single, system, and accumulator bets in the 1×2 Early Payout market, it even keeps your other selections alive for extra wins. This real-time cash-out revolution puts you in control of momentum and your bankroll. Jump in now and turn every early lead into instant reward.

Live Commentary – Snatch Up to ₦200,000 in Free Vouchers Every Goal

MSport’s exclusive Live Commentary feature rewards your match updates with free vouchers worth up to ₦200,000 each goal. Log into the app’s live commentary tab, report each goal, and watch the vouchers roll in—up to ₦500,000 when Chelsea or Dortmund score. It’s the ultimate way to transform your match-day engagement into tangible rewards. Stay connected, stay sharp, and let every net-ripper pad your account.

MSport Is More Than Sport: Where Passion Meets Possibility

From emotionally resonant TVCs and exclusive digital interviews to transformative fan journeys and immersive brand activations, MSport is redefining the football experience across Africa.

The digital meet between Serhou Guirassy and Cobo wasn’t just a prize—it symbolized MSport’s mission to bring fans closer to the game’s biggest moments and stars.

Through the MShola campaign, MSport continues to inspire and empower a new generation of football believers—reminding us all that

Everyone can be MShola.

At its core, MSport, More Than Sport—it’s a platform where community, ambition, and football unite.

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