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Celebrity Film Marketing: Are Stars Pushing the Boundaries?

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Celebrity Film Marketing: Are Stars Pushing the Boundaries?, Film marketing has been around for so long: from the days of mere film posters, DVD cassettes sold in traffic, radio advertisement, word of mouth, and today, we have digital campaigns on social media.

The marketing of films has undergone a significant transformation since the inception of cinema. As the industry has evolved, so too have the strategies employed to capture audience attention and drive box office success. With the competition rising every day, viral marketing emerged as a key strategy, with campaigns designed to generate buzz and shareability. Innovative tactics, such as interactive content, allow fans to immerse themselves in the film’s world before its release.

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When does this become too much?

The big question is, when does it become too much? Do we have to stage fights, fake relationships, and scandals just to get people to watch our films?

Funke Akindele, a seasoned director, amassed great Box office numbers every year for the past five years. This success can be attributed to her unique style in film marketing. Akindele is renowned for her energetic and resilient approach, employing a consistent messaging strategy to build anticipation and interest. This involves strategic social media campaigns, and promotional materials distributed to some members of the public.


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Now, while this doesn’t seem like a harmful move at all, it becomes concerning when you remember Jim Iyke and Uche Maduagwu, whose fight set the internet on fire with a plethora of speculations. Some were happy that Uche was put in his place as he is popular for his loud mouth and controversial take on celebrities in the industry. Well, a few weeks down the line, we see a movie trailer. The fight was staged to promote Jim Iyke’s movie, Bad Comments.

Only a few days ago, we saw a cryptic photo of Basketmouth with VictoriaMizVickEze. Although both of them have been colleagues from the soap opera Flatmates on DStv, netizens began with ridiculous speculations, accusing the duo of being involved romantically even before Basketmouth officially divorced from his wife, with some swearing that they are certain that their relationship must have caused his marriage to fail. Oh, what a day it was! The duo had no intentions to dispel the news as they both played into the rumour. In less than 48 hours, we see a movie poster, A Ghetto Love Story is coming. Again, a stunt was pulled to promote an upcoming film.

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Earlier in the year, filmmaker Eniola Ajao and crossdresser & socialite, Bobrisky became internet sensation over Ajao awarding Bobrisky, the best-dressed female during her movie premiere, Ajanaku: Beast of Two Worlds. In her interview with Arise TV, she noted that the choice of Bobrisky was deliberate as a publicity stunt and marketing strategy to promote the movie.

Is this going to be the new norm? Should we endorse this?

Leveraging one’s influence and industry collaborations should be enough. I dare say, that causing an uproar on the internet hasn’t been proven to convert to immersive viewership when the film eventually gets released. One can build anticipation for their film without being negatively dramatic. If you’re like me, it wouldn’t move you, in fact, you’d turn your nose up if you find out you were stressed over some movie release. If a stunt is too extreme or out of touch with the target audience, it can create a negative association with the film. If it overshadows the film’s actual content, it could lead to potential viewers feeling that the filmmakers prioritize shock value over substance.

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Me and Chioma are taking a break from childbearing – Davido on wife's next steps

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Nigerian Afrobeats superstar David Adeleke, popularly known as Davido, has revealed that he and his wife, Chioma, are currently taking a break from having children.

While speaking with content creator Darryl on the latest episode of his ‘Ride Along With Darryl,’ Davido explained that he feels his wife deserves a break after having three kids.

Davido added that he needs his wife to take a break so she can work on her restaurant and launch her own spices.

He said, “I don’t want more children now. Me and my wife are taking a break. She needs to get out to work. She wants to do a lot of things like opening her restaurant and launching her spices. I feel she deserves a couple of years off after having 3 kids.”

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ALSO READ: ‘Omo Baba Olowo’ to ‘Timeless’: A ranking of Davido’s 5 projects

Recall that the couple welcomed a set of twins, a boy and a girl, in 2023, one year after the heartbreaking loss of their first son, Ifeanyi, in a swimming pool accident.

Meanwhile, speaking further with Darryl, Davido revealed that he plans to pivot into filmmaking this year, with several movie projects lined up for later in the year.

He explained that he is not just a talented singer, as he can also act. “I can also act. I can act for real,” Davido declared as he served up his acting CV, saying, “I act in my music videos. I acted in music videos like ‘Jowo’, ‘Nwa Baby’.”

Speaking about his interest in filmmaking, Davido announced that “I am investing in a couple of films this year. Shoutout to my director, Dammy Twitch. We have some ideas, series coming.”


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Davido also offered his assessment of the filmmaking space in Africa, saying, “The film space right now in Africa is going bankrupt. So, we are definitely going to tap into that.”

ALSO READ: Cubana Chief Priest sends heartfelt message to Davido, calls him his treasure


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Most women don’t like nice guys – Frank Edoho

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Media personality Frank Edoho has said that he believes most women do not like guys who are nice to them.

The famous media personality shared his opinion during a recent episode of The Black Table on TVC Entertainment.

He explained that he landed his position after reading comments made by women under an article on a blog.

“There was an article I saw on a blog that intrigued me. The topic was, ‘What is that red flag that you admire in the opposite sex? The question was directed at women,” the media personality from ‘Who Wants to Be a Millionaire’ fame stated.

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On what he observed in the comment section, Edoho explained that, “Although I am of the school of thought that men shouldn’t be nice all the time, the answers I got further my resolve that men should not even be nice at all.

“Women were answering, do you know what I saw? There was one I saw that says, ‘I like it when my man tells me, ‘I don’t want to repeat myself.’ She said it turns her on.

“Others said that they like it when their man waxes them, not extremely, but shows power; it turns them on.

“There are some strange things going on in the minds of these women that you are trying to be nice to. I am not saying all of them are like that but majority of women don’t like nice guys. They want bad guys that are nice to them sometimes.”

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'Davido's '5ive' is another big moment for Afrobeats most prolific hitmaker [Review]

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If Davido’s intention when curating his debut album, ‘Omo Baba Olowo: The Genesis,’ was to assemble a collection of undeniable hit records to command listeners’ attention, this mindset hasn’t really changed 14 years later.

In his fifth album ‘5ive,’ Davido shows the appreciation of hit records that have ensured he maintained his status at the summit of Nigerian music.

Since making an emphatic claim to the throne in his 2012 single ‘All of You,’ his ambition has been backed by wins that have increased his defiance of the naysayers who insist that his success is procured by his silver spoon rather than earned.

On his triumphant fourth album ‘Timeless,’ Davido sends a message to his detractors on ‘Over Dem,’ where, like in ‘All of You,’ he boldly asserts his supremacy.

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If these targets intensified in the past two years, so did Davido’s defiance as he spends part of his fifth album reminding his foes of his irreplaceable position in the game.

For Davido, defiance manifests in doubling down on his most defining traits, and that includes the carefully curated flamboyant rollout that preceded the album.

For the music, it’s flaunting his capacity to make easy hits that capture the Turo247newz.com of his primary listeners.

‘5ive’ reflects Davido’s decided effort to connect with the markets Afrobeats has made tangible gains in the past decade, and like a confident ambassador, this Nigerian identity gives the album its core.

Fourteen years into his career with almost all of it at the very top, Davido isn’t about to start pushing the sonic boundaries of Afrobeats now, especially not when he never quite fancied such endeavours.


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Even when he tried with his ambitious 2015 EP ‘Son of Mercy,’ the poor return filled him with enough paranoia to stay clear of such risk-taking.

Little wonder Davido stuck closely to the Amapiano fusion that has delivered big moments for him and Afrobeats in the last 5 years.

Alhanislam‘s opening poetry declared that Davido is active, and the 5-time Grammy nominee didn’t take long to show what it meant.

He deployed Amapiano log drums for the opening song of triumph ‘Anything’ where he celebrates the resilience that has maintained his place at the top.

He clung closely to these familiar log drums, and while they might be tired, Davido trusted in his capacity to inject vibrancy into them through his bubbling delivery and sticky lyrics.

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He continues his celebration, soundtracked by Amapiano log drums on ‘Be There Still’ where he restates his intention to remain at the top irrespective of eras or the scheming of detractors.

Davido delivers another log drum-heavy record with Shizzi-produced ‘CFMF’ where he declares his love with localised and relatable declarations of personal sacrifices and the promise of a good time.


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