Entertainment

C Flex – Another “falsetto merchant” or the real deal?

Published

Monday, 16 June 2025, 1:40 pm

Let’s talk about Chukwudum Umeevuruo, aka C Flex – a Nigerian kid who found his voice in church choir before taking his talents to the UK’s vibrant Afrofusion scene.

Like many African artists, this Anambra native cut his teeth singing praises before deciding to chase the secular bag.

His 2017 debut “Ekeresimesi” wasn’t just some random Christmas jingle; it was a cultural reset for anyone tired of hearing about snowflakes and reindeer when their Christmas experience was more about new clothes and jollof rice.

Discography:

The man hasn’t exactly flooded the market, but what he’s dropped shows promise:

“Ekeresimesi” (2017) – His debut that gave Christmas the African narrative it deserves
“Supernova” and “Hustle” (2020) – Pandemic releases when we were all locked down and desperate for vibes
“Link Up” ft. ML. Kay (2021) – A collab that showed he plays well with others
“Mi Amor EP” (2021) – Love songs that might actually make you risk it all
“Hypocrisy” (2022) – When he decided to get political and call out our collective BS
“Loner” (2024) – His latest jam where he basically says, “leave me alone, I’m vibing”

Influences:

You can hear the Sunday service in C Flex’s melodies – that church training never really leaves. But he’s not giving us gospel; he’s serving a cocktail of Nigerian rhythms, UK Afroswing swagger, and that pan-African Amapiano bounce we can’t get enough of lately.

The man’s a cultural sponge, absorbing sounds from Lagos to London and wringing them out into something distinctly his own.

Style and Penmanship Analysis:

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Is C Flex another “falsetto merchant” riding the wave? Not quite. Unlike the flood of male vocalists currently drowning us in head voice gymnastics, C Flex isn’t trying to make you pregnant through your earbuds.

His pen game moves between cultural storytelling (“Ekeresimesi”), social commentary (“Hypocrisy”), and that introspective vibe on “Loner” that hits different when you’re actually tired of people.

His lyrics won’t have you reaching for a dictionary, but they’ll have you nodding in agreement.

Artistic Identity and Brand Coherence:

In an era where everyone’s trying to be the next Wizkid or Burna, C Flex is refreshingly… himself. He’s not forcing the “African Giant” narrative or the “Starboy” aesthetic. Instead, he’s creating a lane as the thoughtful storyteller who can make you dance and think simultaneously.

His brand isn’t flashy watches and designer labels; it’s authentic stories delivered with conviction. The long gaps between releases aren’t helping his momentum, though. In this TikTok era, you blink and people forget your name.

Engagement and Reception:

C Flex isn’t breaking streaming records like CKay’s “Love Nwantinti” just yet, but he’s building something potentially more valuable – a fanbase that actually listens to his message.

His “Mi Amor EP” showed he can capture hearts, while “Loner” suggests he’s not afraid to get vulnerable when everyone else is flexing. In a market saturated with party anthems, his emotional authenticity stands out.

Comparative Standing in Contemporary Afrobeats:

Let’s keep it a buck – C Flex isn’t in the same conversation as Rema, Asake, or Tems right now. Those cats are already eating at the global table while C Flex is still preparing his meal.

But not everyone needs to blow up overnight. Remember Burna Boy before “African Giant”? Exactly. C Flex’s UK position gives him a unique perspective that could eventually become his superpower in this increasingly global genre.

Conclusion: Potential and Positioning:

Is C Flex worth your attention? If you’re tired of cookie-cutter afrobeats and want something with a bit more soul and substance, absolutely.

He’s not going to dominate your TikTok feed tomorrow, but he’s building the foundation for something potentially more lasting. What he needs now is consistency, visual aesthetics that match his sonic quality, and the right collaborations to amplify his voice.

Keep him on your radar – not every star explodes; some just steadily rise until you can’t ignore their light.

_—_

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Entertainment

AMVCA-winning drama ‘Freedom Way’ set for Nationwide cinema release this July

Published

2 hours ago

June 16, 2025

Julie

After making waves on the global festival circuit and clinching major accolades at the Africa Magic Viewers’ Choice Awards (AMVCA), the much-anticipated Freedom Way is finally coming home.

Freedom Way is the brainchild of award-winning writer-producer Blessing Uzzi, under her independent production banner Bluhouse Studios.

The film marks the directorial debut of Olalekan Afolabi, whose vision brings to life a hauntingly familiar Nigeria teetering under the weight of political upheaval and societal strain.

READ THIS: Tyler Perry: From homeless to Hollywood; the life of a media mogul

At its core, Freedom Way is a sobering reflection on survival in turbulent times. When a cascade of unforgiving government policies sends shockwaves through an already-pressured society, nine strangers, each wrestling with their own battles, are thrust into situations that bind their fates.

As their paths unexpectedly converge, they’re forced to confront their breaking points and the moral lines they’re willing to cross just to stay afloat.

The powerhouse ensemble is led by Debo ‘Mr Macaroni’ Adedayo and Femi Jacobs, whose performances captivated AMVCA voters, winning the film Best Film and Best Writing, along with nominations for Best Sound Design, Best Music, and a Best Supporting Actor nod for Jacobs.

The cast also features stellar turns from Mike Afolarin, Bimbo Akintola, Akin Lewis, Ogranya Jable Osai, Meg Otanwa, Jesse Suntele, Teniola Aladese, and Tiwalola Adebola-Walter.

The film made its global premiere at the Toronto International Film Festival (TIFF) in 2024, before travelling to AFRIFF, where it won the Jury Prize, and later screened at the New York African Film Festival and Red Sea International Film Festival. These international stops cemented Freedom Way as one of the year’s standout African films.

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READ ALSO: You can find these Tyler Perry movies on Netflix today

Speaking about the journey, Uzzi shared, “It feels surreal and deeply emotional to finally have Freedom Way screen here in Nigeria. This story was born out of real observations, real pain. I wanted to hold up a mirror for viewers, to see themselves, their neighbours, and maybe find healing or at least understanding.”

For director Afolabi, whose personal experiences shaped his storytelling approach, the film is as much a political statement as it is a cinematic one. “I’ve lived this story in more ways than one. Millions of Nigerians have. If Freedom Way gets people to pause, reflect, and start honest conversations, then I’ll feel like we’ve done something worthwhile.”

With its timely themes, raw performances, and evocative writing, Freedom Way promises to be more than just a film; it aims to be a reckoning.

ALSO READ: 10 Tyler Perry films every aspiring Nigerian filmmaker should study

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Entertainment

'You’re a very stupid girl' – Ayra Starr slammed over Benue killings

Published

5 hours ago

June 16, 2025

Julie

Nigerian pop star Ayra Starr has found herself at the center of online backlash over her perceived silence following the tragic killings in Benue State that reportedly claimed over 200 lives.

The controversy began after the singer posted a casual tweet during the mourning period, prompting an X user to call her out, saying, “She doesn’t read the room at all.”

She doesn’t read the room at all https://t.co/Aj5ZC17bO7
— LIYA FAN GURLLLL🧝🏼‍♀️✨ (@LBirdapp) June 15, 2025

“We not in the same room, babes,” the singer clapped back.

The response sparked even more outrage online, with many branding the comment insensitive and many others calling her post ‘tone-deaf.’

We not in the same room babes https://t.co/dCntykitgG
— Celestial being (@ayrastarr) June 15, 2025

See some reactions to Ayra’s post:

Lmfaoooo, this ain’t it.This ain’t it at alllll.

200+ people died in Benue, and your comeback for not reading the room is that you’re not in it? That’s so insensitive of you

200+ people died in Benue, and your comeback for not reading the room is that you’re not in it? That’s so insensitive of you
— David Of Fct🌝 (@Dhavidote) June 16, 2025

Yeah, you’re funny. You cooked. So far they can’t get to you, it doesn’t matter…This is very insensitive, but enjoy

As the backlash grew, Ayra Starr returned to X to defend herself, accusing critics of deliberately misunderstanding her and using her as a scapegoat.

There’s nothing I can do nor say to people that intentionally want to bully and misunderstand me every time , you’ve found a scapegoat abi ? Focus on issues that actually matter and leave me tf alone.

Recall that in the early hours of June 13, 2025, suspected armed herdsmen in Benue State launched coordinated attacks on Daudu and Yelewata communities in Guma Local Government Area. Homes were set ablaze with people trapped inside, and entire families were butchered, children, the elderly, massacring hundreds.

The extent of the violence sparked national outrage, and Pope Leo spoke out condemning the killings. However, many Nigerians have called out President Tinubu over his perceived silence on the killings.

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Entertainment

Peller, Jarvis relationship hits rough patch as both trade accusations online

Published

8 hours ago

June 16, 2025

Julie

TikTok celebrity couple, Jarvis and Peller, are going through a rough patch in their relationship, with both of them accusing the other of wrongdoings.

Jarvis, on her part, broke down in tears during a live-streaming session while opening up about the issues in their relationship.

In the emotionally charged live session that featured other popular TikTokers, Sandra Benede and Seun Pizzle, Jarvis accused Peller of consistently breaching her trust by publicly sharing private details of their relationship.

Jarvis disclosed that Peller’s apparent inability to filter the things to make public about their relationship has led her to stop confiding in him altogether.

ALSO READ: Peller fires back at pastor who “blamed” him, Jarvis, for JAMB failures; threatens lawsuit

She said, “he doesn’t know how to filter his words when he’s live,” expressing frustration about personal issues Peller discusses during his live sessions.

Jarvis admitted that there are a number of reasons for the recent disagreement. She said, “There are many reasons Peller is angry, but he’s taking it public. We’ve already talked about these things privately, but because it hasn’t been addressed online…”

Telling his side of the story during his own live session, Peller accused Jarvis of being secretive, saying she’s in the habit of not informing him of her plans in advance.

He insisted that he’s open with her about his life and doesn’t hold anything back.

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An apparently frustrated Peller went on to say he’s been deeply hurt by Jarvis, and he is only now trying to take her back.

ALSO READ: Peller gave me a promise ring – Jarvis debunks engagement speculations

He said, “How can I claim this kind of girl? Do you know what this girl did? I don’t like Jarvis; she has offended me. I’m just helping her life now. I’m trying to accept her back, but she has already hurt me.”

This is not the first time Jarvis and Peller have had a go at each other publicly. In March 2025, Jarvis called out Peller and threatened to end their engagement following another heated argument.