Nigerian lender unveils innovative digital finance solutions at “This is Credit Direct” event – a product demo.

Credit Direct, a leading Nigerian financial services company, announced a strategic pivot from lending to a comprehensive digital finance company with the launch of several innovative fintech products. At its “This is Credit Direct” product demo event in Lagos on March 29, the company unveiled digital offerings targeting retail investments, payments for individuals and businesses, and a Buy Now, Pay Later solution for merchants and individuals. 

L-R: Gbadebo Adeleke- Head, Enterprise Projects and Paramilitary Business, Credit Direct; Faith Ojeiku Head, Embedded Finance, Credit Direct; Kabir Karim – Head, Federal Business, Credit Direct; Femi Mogaji Head, State Business, Credit Direct; Gboyega Adelowore- Chief Risk Officer, Credit Direct; Godwin Clark Head, Digital Personal Loans, Credit Direct; Anita Okonji- Finance Controller, Credit Direct; Chukwuma Nwanze, MD/CEO, Credit Direct; Abiodun Adigun, Chief Marketing Officer, Credit Direct; Linda Apesin, Head, Customer Experience & Operations, Credit Direct; and Nifemi Oluboyede, Chief Product Officer, Credit Direct.

The company, which has historically operated as a lender for 18 years, is now positioning itself as a digital-first financial technology company that provides financial access through multiple channels, including mobile and web app, USSD, API links for their Buy Now, Pay Later Solution on merchant sites, WhatsApp, and AI intelligence. 

The new product lineup includes the Credit Direct Mobile App, an all-in-one platform where customers can pay, invest, and grow their finances with an interest-earning wallet that grows money daily with no restrictions on fund access. CLARA serves as an intelligent Credit, Lifestyle, and Revenue Assistant powered by AI that simplifies users’ financial lives. Credit Direct Checkout provides Nigeria’s first truly digital Buy Now, Pay Later platform designed for merchants and trusted by customers. Yield by Credit Direct offers an end-to-end digital wealth creation platform for individuals and businesses where money grows daily. 

The product launch represents the culmination of a deliberate digital transformation strategy that began in 2022. In just three years, Credit Direct has increased its revenue from ₦1.6 million per hour to over ₦9 million per hour, while expanding its market share from 18% to 30% of Nigeria’s Consumer Lending Industry.

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In a nation where cost often stands in the way of necessary treatment, ordinary citizens are mobilising resources and innovative ideas to bridge the gap.

Local clinics are springing up in neighborhoods, community health insurance schemes are pooling funds to reduce treatment costs, and digital platforms are connecting patients to essential services. These initiatives reflect a commitment to mutual support and social justice.

In the following guide, we explore how Nigerians are uniting to overcome obstacles and create a more equitable healthcare system for all.

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• Grassroots health clinics

  In many rural and urban areas local communities have set up health clinics staffed by trained volunteers and local health professionals. These clinics operate with low overhead and provide basic medical services to underserved populations. They focus on prevention and early intervention through active community outreach and education programs.

• Community health insurance

  Communities have come together to create health insurance schemes that are affordable and tailored to local needs. By pooling resources they negotiate lower prices for medicines and treatments. This cooperation ensures that even the underprivileged gain access to quality care without the burden of prohibitive costs.

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• Local fundraising and resource sharing

  Community members organise events and contribute individually to support local health projects. Fundraising activities, from charity concerts to neighborhood bazaars, generate essential funds for the procurement of equipment and the maintenance of healthcare facilities. This shared responsibility reduces reliance on external funding and strengthens local ownership of health solutions.

EXPLORE: Healthcare breakthroughs transforming wellbeing in Nigeria

• Digital health platforms and telemedicine

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  Technology is playing a key role in extending healthcare services to remote areas. Local innovators have developed digital platforms that facilitate telemedicine services and online consultations. These platforms allow patients to access medical advice and follow-up care without the need to travel long distances, thereby lowering the overall cost of healthcare.

• Partnerships with nonprofit organisations and government agencies

  Local initiatives benefit from collaborations with nonprofit organisations and government agencies. Such partnerships provide technical support, training, and funding that boost the capacity of community led healthcare projects. These cooperative efforts ensure that community initiatives remain sustainable and can evolve to meet changing healthcare needs.

The commitment of Nigerian communities to improve healthcare affordability is a powerful example of resilience and collective action. By working together through innovative approaches and mutual support, communities are making significant strides toward a healthier future for all citizens.

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