Lifestyle
Belvedere Vodka takes luxury to new heights – A striking statement of opulence: Belvedere 10

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Belvedere Vodka takes luxury – Belvedere Vodka takes luxury…
Belvedere Vodka takes luxury – Belvedere Vodka released a…
Belvedere Vodka released a new icon as it launched Belvedere 10, a spirit of flawless character. Encased in a striking, sculpted bottle, this singular product is a statement of opulence that delivers liquid brilliance. Belvedere 10 is exceptionally rare and is crafted from the single harvest of one rye field alone. So smooth it demands to be enjoyed neat or over ice.
The unveiling of Belvedere 10 was marked by an exclusive launch event at Mako Lagos on Tuesday, December 10, 2024. The high-profile gathering drew an exclusive guest list of some of Nigeria’s influential personalities, including high-net-worth individuals, celebrities, media luminaries, and luxury lifestyle connoisseurs. Guests arrived on a red carpet adorned with a breathtaking display of the Belvedere 10 bottle, setting the tone for an evening of unmatched elegance.
The event offered a multisensory experience inspired by the artistry lying behind Belvedere 10. Attendees enjoyed bespoke cocktails crafted by renowned mixologists. Guests savoured a curated tasting session highlighting the spirit’s smooth notes of coconut, vanilla, and dark cacao. Live music performance set the mood. Immersive installations, mirroring the bottle’s chiselled facets and diamond-like sparkle, served as a stunning backdrop for the evening.
Paying tribute to Belvedere Vodka’s origins, Belvedere 10 is inspired by the vodka-making process perfected in 1910, the year the distillery was first established. The spirit is crafted with meticulous attention to detail: one rye, one farm, one field, one harvest. Each bottle begins with a single harvest of organic Diamond Rye, grown on an estate in north-east Poland. The vodka undergoes a ten-step creation process including distillation and a unique ten-month resting period, resulting in an extraordinary velvety texture and complex flavour profile.

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‘With Belvedere 10, taste, vision and mastery collide in one flawless performance’ comments Francois Xavier Desplancke, President and CEO of Belvedere Vodka. ‘Capturing the unedited, uncompromising mood of modern culture, Belvedere 10 and its stunning bottle are simplistic in its purity, yet architecturally magnificent. From field to bottle, the rare organic Diamond Rye shines through every single step behind the creation of this opulent liquid’
The bottle itself is a masterpiece of design, a modern icon of brutalist elegance that celebrates the liquid it holds. It stands at an extravagant ten levels tall, in tribute to the liquid’s meticulous 10-step creation process. The white hue reflects the spirit’s purity, while its chiselled facets give a diamond-like sparkle – a nod to the precious organic Diamond Rye used to make the spirit.
Expect to see Belvedere 10 paraded, savoured and adored at the world’s most luxury venues, premieres, and after parties. As the sun sets and its bottle gleams brilliantly, Belvedere 10’s smooth notes of coconut, vanilla and rich, dark cacao will be best enjoyed poured neat and chilled – or on the rocks.
BELVEDERE VODKA IS A QUALITY OF CHOICE. DRINKING RESPONSIBLY IS TOO.
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Lifestyle
7 minority tribes in Benue State you probably didn’t know exist

Published
8 hours agoon
June 17, 2025By
Julie
Benue State, the “Food Basket of the Nation”, is one of the most ethnically diverse states in Nigeria. The Tiv are the dominant ethnic group in Benue, making up a large chunk of the population and influencing much of the state’s politics, culture, and social life.
Benue State is called the “Food Basket of the Nation,” but there’s more to it than just yams and agriculture. When most people think of Benue, the Tiv ethnic group comes to mind, and for good reason. They’re the largest tribe in the state and have a strong cultural presence across Nigeria. But did you know there are several other tribes in Benue, some with rich histories, languages, and cultural traditions of their own?
Here, we’ll be spotlighting 7 minority tribes in Benue State that many Nigerians don’t know about:
1. Idoma
The second most recognised ethnic group in Benue after the Tiv, the Idoma people are predominantly found in the southern part of the state, especially in places like Otukpo, Apa, Ogbadibo, and Ohimini. Idoma culture is rich in dance and colourful festivals. The people are known for the Aje Alekwu festival, traditional masquerades, and strong ties to ancestral heritage. Their language, Idoma, is widely spoken and has several dialectical variations.
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2. Igede
Smaller in number but proud and distinct, the Igede people live mostly in Oju and Obi Local Government Areas. Their language, also called Igede, is quite different from Tiv and Idoma, and their traditions reflect a mix of agrarian values and ancestral worship.
The Igede Agba festival, held annually, is their biggest cultural celebration, showcasing dance, fashion, food, and music. Many Igede youths today are active in reviving and preserving their traditions through cultural events and media.
3. Etulo
The Etulo people live along the banks of the River Benue in areas like Buruku and Katsina-Ala. Their language is related to Jukun, and they share some cultural similarities with other riverine communities.
Fishing, farming, and traditional wrestling are big parts of their way of life. Although small in population, Etulo people are proud of their roots and fiercely protective of their customs.

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EXPLORE MORE: 5 things to know before visiting Benue state
4. Abakwa
The Abakwa people are one of the lesser-known groups in Benue, found mainly around Gboko and other Tiv-dominated areas.
Often overshadowed by their Tiv neighbours, the Abakwa have a culture rooted in traditional religion, ancestral respect, and agricultural life.
5. Utonkon
The Utonkon people, also known as Ufia, are a minority tribe found in parts of Ado Local Government Area. Though small in number, they have a distinct dialect and traditions.
They share some similarities with the Idoma but also maintain their own rites of passage, marriage customs, and music styles. Over time, the Utonkon have intermarried with neighbouring tribes, but they still retain their unique identity.
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6. Jukun
Some Jukun communities exist within Benue, especially in border areas like Wukari and southern Logo. The Jukun are historically linked to the ancient Kwararafa Kingdom and share cultural ties with people in Taraba and Nasarawa.
They are known for their traditional religion, dances, and vibrant oral storytelling traditions. In some parts of Benue, you’ll hear old Jukun tales told with pride and precision.
7. Nyifon
The Nyifon people live in a small part of Buruku LGA, mostly in areas near the Benue River. Not much is widely known about them, which is exactly why they deserve a mention.
Their language is spoken by only a few thousand people, making it one of the endangered tongues in Nigeria.
RECENT: 5 things you should never say when a Nigerian Police Officer stops you
In a country where smaller tribes are often sidelined in national conversations, it’s important to remember that every culture matters, no matter how big or small. These tribes may not dominate the headlines or the population stats, but they are essential threads in the fabric of Benue State.
ALSO READ: FULL LIST: Top 5 deadliest gunmen attacks in Benue State
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Lifestyle
5 things you should never say when a Nigerian Police Officer stops you

Published
11 hours agoon
June 17, 2025By
Julie
The Nigerian Police Force (NPF) has a long-standing reputation for being aggressive, unpredictable, and in some cases, downright abusive.
Everyone knows that when a police officer stops you on the road, it’s not always just a routine check. Ask around, and you’ll hear story after story of harassment, intimidation, and extortion.
Which is why what you say when stopped can either calm the situation or escalate it beyond control. One wrong word can turn a routine check into a full-blown ordeal.
Let’s talk about five things you should never, ever say when stopped by police in Nigeria.
1. “Do you know who I am?”
This one tops the list for a reason. You might think this makes you sound powerful or untouchable, but to a Nigerian police officer, it can sound like a challenge. Unless you truly have high-level connections that can be proven within minutes, don’t flex. It can backfire badly. Nobody likes to feel disrespected or challenged, especially not a Nigerian police officer holding a weapon.
Instead of intimidating them, this kind of talk can make some officers feel the need to assert dominance. Their ego kicks in, and now the stop becomes personal. The officer is no longer just checking you; they’re “putting you in your place.”
2. I know my rights!”
We love to say this, especially if we’ve seen it in movies or online. But in real life, this phrase can fall flat or even anger the officer, especially if you can’t clearly state the rights you’re referring to.
It’s important to know your rights, but there’s a smarter way to express them. Rather than yelling “I know my rights!” say something like, “Sir, I believe I have a right to [insert right]. Please, can we handle this civilly?”
3. “Let me call my lawyer!”
Unless your lawyer is literally going to pick up the phone immediately and the officer cares that you have one, this may come off as a bluff. It could also annoy the officer, who may then say, “Call them at the station.”

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Save the lawyer card for when things escalate beyond control or when you’re being taken in. Otherwise, it sounds dramatic and confrontational during a simple stop.
4. “You can’t search my car!”
Technically, yes, they need probable cause or a warrant. But this is Nigeria, and we know how things go. Refusing outright might sound like you’re hiding something, even if you’re not. It can also quickly raise tension and give them a reason to delay or frustrate you.
If you must object, do it respectfully and carefully. Ask, “Officer, please, can I know what you’re searching for?” Instead of shouting “You can’t search me!” try “Is there a reason for the search?” Respect goes a long way.
5. “How much do you want?”
You might think offering a bribe is the fastest way to end the conversation, but it can also be the fastest way into bigger trouble. Some officers will gladly take it. Others might arrest you for attempted bribery. It’s a gamble either way.
If an officer hints at a bribe, you can pretend not to understand and continue speaking politely. Don’t be the one to offer it first, and if things get uncomfortable, try to record the interaction (discreetly) or contact someone you trust.
Stay smart, stay safe
Approach every police stop with calmness, respect, and sense. It’s unfortunate and unfair that we have to tiptoe around people who are supposed to protect us, but that’s the reality we live in, for now.
Stay sharp, stay aware, and most importantly, stay safe.
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Lifestyle
Meet the 2025 Cowbellpedia Quarter Finalists: 48 Mega minds, who would make it to the finals?

Published
14 hours agoon
June 17, 2025By
JulieThe Cowbellpedia 2025 quiz show, themed Mega Minds, has transformed into an electrifying show of genius, drama, and sheer will. The quiz show is now leading to the most intense phase. 48 students from both the Junior and Secondary categories that made it to the quarter finals’ quiz rounds are setting the stage for a brain-powered clash that promises to keep everyone watching closely across the nation.
Ebuka Obi-Uchendu, Quiz Master during the 60 Seconds of Fame.
This year’s Cowbellpedia had a major glow up with the dream board, wall of fame, practice pod for last-minute revision, cozy relaxation areas to take a deep breath and have fun with games, because even the Mega minds need to relax, and the Cowbell Café to enjoy different snacks powered up with Cowbell.
Linda Ejiofor-Suleiman, host, cheering up one of the students at the Cowbellpedia Café.
This season is not just about who answers the most questions correctly; every episode has been an intense moment that has kept Nigerians glued to their screens and buzzing on social media, rooting for their next champion. Each episode had the Fastest Fingers segment, 60 Seconds of Fame, with pressure-cooked performance, and Questions from the Cowbellpedia Bank, where the sharpest are separated from the merely brilliant.
In one standout episode, viewers watched Onyema Alexis and Adoga Agbo David make history with jaw-dropping performances in the ‘60 Seconds of Fame’ segment, securing some of the highest-ever scores recorded on the show.
Another tension-filled episode delivered a surprise tie-breaker round between Chidinma and Oyekale Obaloluwa, leaving the audience holding their breath. And no one could forget the emotional moment when a student, overwhelmed mid-round, made a powerful comeback and earned a standing ovation from peers and teachers.
After facing a three-stage intellectual battle, the students who made it to the quarterfinals in the junior categories are: Ayanfeoluwa, Sochima, Ufondu, Valentine, Odighienaan, Oluwaseyi, David, Jeremiah, KingDavid, Salvin, Hallel, Peace, Bryan, Blessed, Samuel, Joshua, Oladayo, Enike, Obaloluwa, Inioluwa, Gbolahan, Tochukwu, Alexis, and Arthur.
The senior category quarter finalists are: Elizabeth, Ireoluwa, Isreal, Jessica, Kamsi, Modebare, Mufeed, Ofumfeke, Osamudiamen, Chinemerem, Daramola, Derek, Oluwadamilare, Prince, Sinmi, Umar, Lyon, Adoga, Kenechukwu, Makinde, Fopefoluwa, Mofetoluwa, Olumide, and Ololade.

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Linda Ejiofor handling Cowbellpedia gift packs to the eliminated students, encouraging them to do better next time.
With the quiz show host, Linda Ejiofor-Suleiman and Quiz master, Ebuka Obi-Uchendu, the elimination episodes were more than just a show; it was a brain-powered battleground. While Linda keeps spirits high behind the scenes at the Cowbell Café, Ebuka leads the on-air mental warfare with charm and sharp precision.
Students relaxing at the Cowbellpedia Café during their break.
The students had fun at the Cowbell café with the host, Linda Ejiofor-Suleiman, where they relaxed and had last-minute preparation before they were sent to the quiz master, Ebuka Obi-Uchendu, at the brain-powered battleground.
Speaking on the show’s impact, Donatus Ukpai, Category Manager, Dairy, Promasidor Nigeria, said, Cowbellpedia celebrates more than just intelligence, it’s about unlocking the future. These students are the ones who will change the world, and we are proud to spotlight them.
Media and Equity Manager, Olawande Meyungbo added, ‘‘The journey is only just beginning. We are proud of every contestant, and we can’t wait to see how far these Mega Minds will go.”
One of the Students writing his dreams and aspirations on the Cowbellpedia Dream Board.
With over ₦100 million worth of prizes at stake, including ₦5 million for each category winner, high-end gadgets, and an all-expense-paid trip to Kenya, this is not just a competition; it’s a once-in-a-lifetime opportunity.
Cowbell’s VitaRich formula in every cup, fortified with Vitamin B9 for sharper thinking, these students are not only competing, but they are also fueled for greatness.
Ready to see what genius looks like under pressure? Catch the quarterfinal episode and root for your favourites every Saturday on Africa Magic Family, Saturdays at 5 pm – 6 pm. And if you happen to miss it, you can catch a rerun on Mondays at 2 pm – 3 pm. You can also catch the show on TVC on Saturdays at 8 pm – 9 pm, and NTA on Sundays at 3 pm – 4 pm.
Whether you are a student, Teacher, or proud Nigerian Parent, this is the show to watch.
Don’t miss out! Follow us on all social media platforms for updates on social media or (IG: @cowbellmilk; FB: Cowbell Nigeria; YT: Cowbell Milk) or visit our website: for full episode recaps and updates.
About Promasidor Nigeria Limited
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.
Promasidor produces, distributes, and markets a quality range of products such as Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela, and Onga seasoning across the country bringing joy to millions of consumers. Its dairy, culinary and beverage products are affordable, delicious, and good for all.
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