Entertainment
Celebrity Film Marketing: Are Stars Pushing the Boundaries?

Celebrity Film Marketing: Are Stars Pushing the Boundaries?, Film marketing has been around for so long: from the days of mere film posters, DVD cassettes sold in traffic, radio advertisement, word of mouth, and today, we have digital campaigns on social media.
The marketing of films has undergone a significant transformation since the inception of cinema. As the industry has evolved, so too have the strategies employed to capture audience attention and drive box office success. With the competition rising every day, viral marketing emerged as a key strategy, with campaigns designed to generate buzz and shareability. Innovative tactics, such as interactive content, allow fans to immerse themselves in the film’s world before its release.
When does this become too much?
The big question is, when does it become too much? Do we have to stage fights, fake relationships, and scandals just to get people to watch our films?
Funke Akindele, a seasoned director, amassed great Box office numbers every year for the past five years. This success can be attributed to her unique style in film marketing. Akindele is renowned for her energetic and resilient approach, employing a consistent messaging strategy to build anticipation and interest. This involves strategic social media campaigns, and promotional materials distributed to some members of the public.

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Now, while this doesn’t seem like a harmful move at all, it becomes concerning when you remember Jim Iyke and Uche Maduagwu, whose fight set the internet on fire with a plethora of speculations. Some were happy that Uche was put in his place as he is popular for his loud mouth and controversial take on celebrities in the industry. Well, a few weeks down the line, we see a movie trailer. The fight was staged to promote Jim Iyke’s movie, Bad Comments.
Only a few days ago, we saw a cryptic photo of Basketmouth with Victoria ‘MizVick‘ Eze. Although both of them have been colleagues from the soap opera Flatmates on DStv, netizens began with ridiculous speculations, accusing the duo of being involved romantically even before Basketmouth officially divorced from his wife, with some swearing that they are certain that their relationship must have caused his marriage to fail. Oh, what a day it was! The duo had no intentions to dispel the news as they both played into the rumour. In less than 48 hours, we see a movie poster, A Ghetto Love Story is coming. Again, a stunt was pulled to promote an upcoming film.
Earlier in the year, filmmaker Eniola Ajao and crossdresser & socialite, Bobrisky became internet sensation over Ajao awarding Bobrisky, the best-dressed female during her movie premiere, Ajanaku: Beast of Two Worlds. In her interview with Arise TV, she noted that the choice of Bobrisky was deliberate as a publicity stunt and marketing strategy to promote the movie.
Leveraging one’s influence and industry collaborations should be enough. I dare say, that causing an uproar on the internet hasn’t been proven to convert to immersive viewership when the film eventually gets released. One can build anticipation for their film without being negatively dramatic. If you’re like me, it wouldn’t move you, in fact, you’d turn your nose up if you find out you were stressed over some movie release. If a stunt is too extreme or out of touch with the target audience, it can create a negative association with the film. If it overshadows the film’s actual content, it could lead to potential viewers feeling that the filmmakers prioritize shock value over substance.
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Entertainment
PHOTOS: Genevieve Nnaji turns heads in chic black dress for 46th birthday

Veteran Nollywood actress Genevieve Nnaji showed how much of a Nigerian movie royalty she is in her chic and elegant dress for her 46th birthday.
The iconic actress served serious style as she wore a simple yet sophisticated dress for her birthday look.
At 46 years old, she effortlessly pulled off an outfit that had her looking every inch a Gen Z “baddie”. The outfit, a black one-sleeve dress with a thigh-high slit, paired with jewellery and a sharp pixie cut that brought the whole look together.
She shared five of these absolutely gorgeous pictures on her Instagram page with her almost 8.5 million followers.
ALSO READ: Genevieve Nnaji claps back at trolls on X
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The screen goddess, known for her timeless beauty and grace, was also treated to a surprise birthday bash by friends at what appears to be a club.
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Entertainment
Barry Jhay sings for fame on 'Barry Star Vol. 1'

Barry Jhay is a striking voice in Nigerian music. His emotive melodies and poignant lyrics are a major contributor to the melancholy that has increased the use case for Afro-Adura (emo street pop).
It’s this capacity to make one feel things that have drawn him to many listeners whose reality his music documents and even to those who find comfort in his soothing melodies.
On ‘Barry Star Vol 1,’ he trades his poignant melodies for more ambitious pop flows that communicate his desire for a larger role in the Nigerian mainstream.
For his day-one fans, the album largely feels like Barry Jhay discarded the bond they share. However, some moments allow for an appreciation of his ambition and inspire these fans to follow him on his new adventure.
Like most Afrobeats stars, Barry Jhay combines indigenous language, in his case Yoruba, with English and Pidgin to convey his thoughts.
Drawing from the rich melodies of his late father, the iconic Fuji music pioneer Alhaji Sikiru Ayinde Barrister, Barry Jhay kicks off his new adventure by committing it into divine hands like an artist inspired by typical fuji stars whose performances open with a divine acknowledgment.
Barry Jhay’s mainstream ambition is communicated via a change in cadence and production rather than is change in thought.
He embraces an uptempo beat punctuated by log drums in ‘Eskelebebe’, whose title is coined from famous Afrobeats slang to convey the familiar desire for success.
“I no go dull,” is the message that unites young men whose realities are shaped by a society where snoozing is unforgivable.

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He restates his desire for success and trust in divine guidance on the ‘Do Not Disturb’ where his flow is reminiscent of the punchy fuji and hip-hop-infused delivery coined and popularised by Afrobeats superstar Asake.
He punches with melodic rap flows on ‘Never Stop’ where he recruits Blvk H3ro whose soothing dancehall melodies complement his message of individuality and heavy reliance on divine grace that shapes Afro Adura.
The two-song run of ‘Do Not Disturb’ and ‘Never Stop’ offers a moment that gives fans a reason to follow him in his new pop star adventure.
While Barry Jhay might be looking at the strides of Asake and Seyi Vibes, both stars who embrace indigenous Yoruba music for mainstream success, his thoughts are still strongly tethered to the Afro Adura realm than the chest-thumping, party-starting, and romance meets desire subtexts that define Afropop.
On ‘Rest,’ he embraces log drums to sing about ambition fanned by a philosophy of individuality, another famous staple from the Afro-Adura school of thought.
He tapped into his new party starter side on ‘Kilonso‘ where his uptempo flow is capable of embracing new listeners while equally alienating older ones who will struggle to find him in the track.
It’s this inability to effectively sell his new side that forms the disconnect many of his Day 1 listeners, including this writer, suffer at the album’s midpoint.
Barry Jhay’s ambition aims to embrace Afrobeats’ heavily populated UK base with the Swing cadence he displayed on ‘Same Old Shit’ which lacks a retentive part.
While his versatility shows over the Drill beat of ‘What A Life,’ the song struggles to find a balance between his singing, melodic rap flows, and the swagger needed to deliver on such a beat.
While largely being a foray into new territory, familiar parts of Barry Jhay still shine as he finds a striking balance on ‘See Me See God’, which is one of the better tracks on the album.
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Entertainment
OdumoduBlvck advises budding artists against taking upfront payment from record labels

Nigerian rapper OdumoduBlvck has given some advice to up-and-coming artists regarding dealing with record labels at the early stages of their careers.
The rapper who was recently crowned Next Rated award at the just concluded 17th Headies Awards dropped the advice on his X page.
The ‘Wotowoto Seasoning’ singer strongly warned up-and-coming artists to take caution when dealing with record labels regarding advances.
He emphasised the need for up-and-coming artists to be patient and hardworking, urging them to focus on developing their craft until they are well and truly ready.
ALSO READ: I was talking about Jesus and they tried to shut me down – Odumodublvck
He wrote, “Dear upcoming artist, if you know your music is not ripe, stay away from an advance.
“You do not want to be owing an organisation so much money. You will die a debtor, please heed to my advice. Be patience and work hard till you are ready, please.”
Like OdumoduBlvck, singer and songwriter Wande Coal also dropped a message for up-and-coming artists on his X page.
Wande Coal’s message came in the form of a question and a message to up-and-coming artists to ensure they are very certain they want to get into the music business.

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He wrote, “Are you sure you really want to do this music business? You must be very sure oooo.”
Recall that when OdumoduBlvck won the Next Rated at the Headies last Sunday, he shared a heartfelt story about his mother’s journey, revealing that she gave birth to him in her late thirties and she always knew he was destined for greatness.
ALSO READ: Davido tells OdumoduBlvck the importance of winning the Headies Next Rated prize
He expressed his deep gratitude to his mother, dedicating the award to her and acknowledging the special bond they share as mother and son.
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