Business
Subliminal messaging and how it shapes our decisions

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the concept has a much deeper, scientific application in marketing.
It’s called subliminal messaging, a fascinating technique that influences our thoughts and behaviors without us even realizing it.
What is Subliminal Messaging?
At its core, subliminal messaging uses hidden symbols, visuals, or audio cues that bypass our conscious awareness but still affect our subconscious mind. These messages aren’t overt—they’re designed to slip past our rational thinking and speak directly to our deeper emotions and instincts.
Think about it: Have you ever felt a sudden urge for a drink after spotting a logo, or found yourself inexplicably drawn to a brand? That could very well be the work of subliminal messaging.
Take Amazon’s logo, for example. On the surface, it’s just a smile. But if you look closer, you’ll notice the arrow running from “A to Z” — a subtle, yet powerful message implying that Amazon has everything you need.
This creates a sense of completeness and trust without us even consciously noticing. In this way, subliminal messaging helps brands form deeper, more emotional connections with their audience.
Art, Science, or Manipulation?
Subliminal messaging has always been a topic of debate. Some view it as a clever marketing tool, while others see it as a form of manipulation. Critics argue that it raises ethical concerns by influencing consumer behavior in ways that are not fully transparent.
But others believe it’s simply smart psychology — a way to engage with consumers on a deeper level. When done ethically, subliminal cues can help build stronger, more authentic connections that resonate with the values, desires, and emotions people hold dear.
Does Subliminal Messaging Really Work?
The effectiveness of subliminal messaging has been studied extensively, and the results are mixed. Some research suggests that subliminal cues can indeed influence our behavior, but the effects tend to be subtle and short-lived.
For instance, brief flashes of happy images or words can make us feel more positively about a product—but that effect often fades quickly. However, when used consistently over time, subliminal messaging can build lasting associations.
If a brand is repeatedly paired with positive imagery or comforting words, it can feel familiar and trustworthy, even if we’re not consciously aware of why.
This is why certain logos, slogans, or jingles can evoke nostalgia or comfort—they’ve left an imprint on our subconscious minds.
In the fast-paced digital age, subliminal messaging has adapted to new platforms. Whether it’s through social media ads, streaming videos, or split-second visuals on YouTube, marketers are increasingly finding ways to engage our subconscious minds.
The rapid-fire nature of digital content—where visuals change in the blink of an eye—creates a perfect environment for subliminal messaging. Here, brief images or sounds can subtly influence our reactions without disrupting the flow of the content.
For example, an Instagram ad might use a specific color palette to evoke a mood, or a YouTube ad might briefly flash empowering words like “confidence” or “success” to inspire positive feelings. These tactics are designed to leave a lingering impression, even if we don’t consciously notice them.
The Bottom Line
Whether you see subliminal messaging as a clever marketing tool or a potential ethical pitfall, one thing is clear: its power to influence consumer behavior is undeniable. It’s an art form that manipulates our subconscious, shaping our preferences and decisions in ways we may not even realize.
Catch Your Sub
Next time you’re watching a commercial or scrolling through your feed, ask yourself: Is there a message here that I’m not fully seeing? The true power of subliminal messaging lies beneath the surface — a reminder that sometimes, what we don’t notice can be just as influential as what we do.
Want to craft marketing that speaks volumes? Reach out at www.Turo247newz.commarketing.africa or @Turo247newz.commarketingng on Instagram.
By Bryan Adekunle
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Business
POLO honoured as luxury brand of the decade

Polo has received yet another prestigious accolade, reaffirming its position as a leader in Nigeria’s luxury space. Marketing Edge, Nigeria’s foremost marketing and advertising publication, has named Polo the Luxury Brand of the Decade, recognizing its excellence and influence.
For over three decades, Polo has set the standard in luxury retail, offering an exclusive selection of the world’s most prestigious timepieces and fine jewellery. Beyond curation, the brand is renowned for its exceptional aftersales service, expertise and commitment to delivering an unparalleled luxury experience.
Further underscoring this achievement, Polo’s Managing Director, John Obayuwana, was named Luxury Personality of the Decade, a testament to his visionary leadership and impact on the evolution of luxury in Nigeria and West Africa.
L-R: Executive Director, Polo Limited, Jennifer Obayuwana; General Editor/Group COO, Marketing Edge Publications Limited, Amos Oladele; and Founder and Managing Director, Polo Limited, Mr. John Obayuwana receiving The EDGE Awards for the Outstanding Brand Personality of the Decade and the Outstanding Luxury Brand (Polo Limited) of the Decade at the Polo Towers in Lagos recently.
The award ceremony, held at Polo Towers in Lagos, was more than a celebration—it was a validation of the passion, precision, and commitment that have defined Polo’s journey.
As Polo embraces this honour, it remains dedicated to pushing boundaries and setting new standards, ensuring its legacy continues to inspire the next generation of luxury connoisseurs.
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Business
Community pharmacists in universal health coverage

Community pharmacies are private sector healthcare facilities, under the direct oversight of registered pharmacists, and offer a wide range of
read more Community pharmacists in universal health coverage
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Business
8 Agritech innovations improving food security in Nigeria

Agritech solutions are helping farmers improve crop yields, reduce losses, and promote sustainable practices. Modern tools enable better field monitoring, efficient water management, and enhanced market access.
These breakthroughs play a crucial role in ensuring food availability and stability in a challenging economic landscape. The following 8 breakthroughs illustrate how technology is changing farming practices and supporting food security.
These advancements not only improve efficiency and reduce costs but also strengthen rural economies and empower communities to achieve greater agricultural success.
1) Precision agriculture
Farmers now use satellite imaging and field sensors to obtain detailed information on soil conditions, crop health, and nutrient levels. This information enables precise application of water, fertilizers, and pesticides, leading to improved yields and reduced waste.
2) Mobile advisory services
Digital platforms deliver timely information on weather, pest outbreaks, and best farming practices directly to farmers’ phones. This real-time guidance helps them make informed decisions and manage resources effectively.
3) Drone-Based crop monitoring
Drones capture high-resolution images of large fields, enabling farmers to quickly identify problem areas such as disease or water stress. This technology allows for targeted interventions and saves both time and resources.
ALSO READ: Agritech start-up seeks to tackle Nigeria’s food crisis
4) Data analytics for yield prediction
By analysing historical data and current conditions, farmers can predict crop yields more accurately. This insight helps optimise planting schedules and resource allocation, ensuring better planning and reducing the risk of losses.
5) IoT-Enabled smart irrigation
Internet-connected sensors and automated irrigation systems monitor soil moisture levels and adjust water delivery accordingly. These systems ensure efficient water use, reducing waste and enhancing crop growth even in water-scarce conditions.
6) Mechanisation and automation
The introduction of modern machinery for planting, harvesting, and processing improves productivity and consistency. Automation reduces labor requirements and helps farmers manage large-scale operations more efficiently.
7) Digital supply chain platforms
Online platforms connect farmers directly with buyers and distributors, streamlining the supply chain. This direct access reduces post-harvest losses, ensures fair pricing, and improves market reach for small-scale farmers.
8) Renewable energy integration
Solar panels and wind turbines are increasingly used to power farm operations, reducing reliance on inconsistent grid power. Renewable energy solutions lower operational costs and support sustainable, year-round agricultural practices.
These agritech breakthroughs illustrate the positive impact of technology on Nigeria’s agricultural sector. As these solutions become more widely adopted, farmers can boost production, lower expenses, and secure a steady food supply. Continued support and investment in these technologies will pave the way for a more resilient and prosperous agricultural future.
EXPLORE: 500 Startups, Ingressive checkout Lagos’s most promising hardware tech
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